• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Personalized Campaigns, Advertising Campaigns, Media Buying, Meta Ads Manager, Content Performance Analysis, Online Advertising, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Media Planning, Digital Media Strategy, Responsible AI, Automation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Data Driven Manager

    Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Correlation Analysis, Data Literacy, Data Analysis, Plot (Graphics), Probability Distribution, Statistics, Statistical Visualization, Statistical Analysis, Estimation, Data Collection, Data Visualization, Risk Analysis, Statistical Software, Statistical Programming, Statistical Methods, Problem Solving

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Data Integration, Data Storage, & Data Migration

    Skills you'll gain: Data Migration, Cloud Storage, Data Management, Data Integration, Data Storage, Data Infrastructure, Data Storage Technologies, Data Compilation, Data Architecture, Cloud Services, Data Security, File Systems, Data Loss Prevention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to optimize your Instagram Business Profile

    Skills you'll gain: Instagram, Content Scheduling, Facebook, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Social Media Campaigns, Target Audience, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Data Warehousing

    Skills you'll gain: Data Warehousing, Data Architecture, Data Store, Data Infrastructure, Data Storage, Extract, Transform, Load, Database Architecture and Administration, Data Integration, Cloud Storage, Data Mart, Data Storage Technologies, Database Design, Operational Data Store, Database Systems, Query Languages, Metadata Management, Data Transformation

    3.8
    Rating, 3.8 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Analysis, Correlation Analysis, Statistical Analysis, Exploratory Data Analysis, Regression Analysis, Statistical Methods, Data Analysis, Statistical Software, Social Sciences, Statistical Modeling, Data Analysis Software, Research Methodologies, Mathematical Modeling, Mathematical Software, Model Evaluation, Dimensionality Reduction

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Knowledge Manager

    Skills you'll gain: Splunk, Dashboard Creation, Data Modeling, Dashboard, Pivot Tables And Charts, Interactive Data Visualization, Data Management, Data Literacy, Data Mapping, Performance Tuning, Incident Management, Query Languages, Information Management, Event Monitoring, Geospatial Information and Technology, Data Processing, Big Data, Business Intelligence, Data Analysis, Business Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Cross Functional Collaboration

    Skills you'll gain: Constructive Feedback, Team Collaboration, Supervision, Team Management, Critical Thinking and Problem Solving, Internal Communications, Analytical Skills, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    124 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crea Posts Animados para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic and Visual Design Software, Graphic Design, Graphical Tools, Graphic and Visual Design, Content Creation, Social Media Strategy, Shared Media, Multimedia, Organizational Skills, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    La era digital en América Latina y el Caribe

    Skills you'll gain: Digital Transformation, Big Data, Analytics, Economics, Policy, and Social Studies, Public Policies, digital literacy, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Internet Of Things, Emerging Technologies, New Business Development, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Microsoft Copilot in Excel: Smarter Data Analysis Made Easy

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard Creation, Excel Macros, Microsoft 365, Data Visualization, Pivot Tables And Charts, Spreadsheet Software, Productivity, AI literacy, Productivity Software, Data Analysis, Data-Driven Decision-Making, Workflow Management, Generative AI Agents, Artificial Intelligence, Customer Data Management, Generative AI, Data Management, Leadership Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Email Marketing, Personalized Campaigns, Email Automation, Persona Development, AI Personalization, ChatGPT, Target Audience, Marketing Automation, Content Creation, AI Integrations

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

1…266267268…500

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok