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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    IE Business School

    Market Research Essentials for Marketing Management

    Skills you'll gain: Market Research, Business Research, Market Data, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Data Strategy, Marketing, Data Literacy, Data Collection, Ideation

    Beginner · Course · 1 - 4 Weeks

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    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing

    Beginner · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Cultura e Consumo no Marketing Digital

    Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Marketing Psychology, Strategic Marketing, Cultural Sensitivity, Brand Management, Target Audience, Digital Brand Strategy, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Planning, Marketing Communications

    Beginner · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Marketing e a Jornada do Cliente

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing Planning, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Content Marketing, Customer Insights, Journey Mapping, Digital Marketing, Sales Process, Digital Media Strategy, Conversion Funnel Analysis, Content Strategy, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

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    Alfaisal University | KLD

    بناء خطة التسويق |Building a Marketing Plan ‎

    Skills you'll gain: Marketing Planning, Strategic Marketing, Business Planning, Marketing Strategies, Marketing Effectiveness, Marketing, Marketing Management, Business Marketing

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    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply SQL Server Database Management & Analytics

    Skills you'll gain: Microsoft SQL Servers, SQL, Relational Databases, Database Management, Database Design, Transact-SQL, Database Development, Database Management Systems, Server Administration, Query Languages, Databases, Database Administration, Database Software, Database Architecture and Administration, Data-Driven Decision-Making, Data Sharing, Data Manipulation, Data Processing, Scripting Languages, System Requirements

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Optimize Sales with AI E-commerce Analytics

    Skills you'll gain: Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Search Engine Optimization, Copywriting, Keyword Research, Revenue Management, Spatial Data Analysis, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Analyze BigQuery Usage with Log Analytics

    Skills you'll gain: Data Visualization, Google Cloud Platform, SQL, Analytics, Analysis, Data Warehousing

    Beginner · Project · Less Than 2 Hours

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    EDUCBA

    Analyze HR Attrition Using R Analytics

    Skills you'll gain: Predictive Modeling, People Analytics, Feature Engineering, Exploratory Data Analysis, Predictive Analytics, Statistical Analysis, Data Analysis, Business Analytics, Analytics, Model Evaluation, Trend Analysis, Correlation Analysis, Data-Driven Decision-Making, Statistical Hypothesis Testing, R Programming, Data Preprocessing, Data Cleansing, Data Validation

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Video Production, Search Engine Optimization, Keyword Research, Product Promotion, Web Analytics and SEO, Social Media Content, Social Media Marketing, Content Optimization, Marketing Strategies, Strategic Partnership, Live Streaming, Social Media Strategy, Driving engagement, Promotional Strategies, Content Strategy, Online Advertising, Paid media, Performance marketing, Digital Advertising, Content Creation

    Mixed · Course · 3 - 6 Months

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    EDUCBA

    Analyze Systems & Analytics in Management Accounting

    Skills you'll gain: Business Systems Analysis, Data Mining, Analytics, Enterprise Resource Planning, Systems Analysis, Information Systems, Performance Measurement, Business Analytics, Business Technologies, Data Processing, Business Process Automation, Data Governance, Data Preprocessing, Automation

    Beginner · Course · 1 - 4 Weeks

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    Northeastern University

    Foundations for Data Analytics Part 2

    Skills you'll gain: Time Series Analysis and Forecasting, Correlation Analysis, Probability & Statistics, Text Mining, Statistical Analysis, Probability Distribution, Data Analysis, Network Analysis, Statistical Methods, Feature Engineering, Probability, Data Mining, Data Structures, Statistics, Descriptive Statistics, Unstructured Data, Data Processing, Data Cleansing, Network Model, Data Preprocessing

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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