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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Maven Analytics

    Complete Visual Guide to Machine Learning

    Skills you'll gain: Unsupervised Learning, Model Evaluation, Regression Analysis, Exploratory Data Analysis, Model Training, Applied Machine Learning, Time Series Analysis and Forecasting, Data Analysis, Model Optimization, Classification Algorithms, Statistical Analysis, Data Science, Machine Learning Methods, Forecasting, Statistical Methods, Data Preprocessing, Data Mining, Machine Learning, Supervised Learning, Business Intelligence

    Beginner · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Generative AI Data Analyst

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, Prompt Patterns, ChatGPT, Storytelling, Microsoft Excel, LLM Application, Multimodal Prompts, AI Enablement, Data Analysis, SQL, AI powered creativity, Generative AI, AI literacy, Artificial Intelligence, Data Compilation, Data Cleansing, Databases, Data Visualization

    ★ 4.8 (8.7K) · Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, UI/UX Research, Responsible AI, Persona (User Experience), AI literacy, User Interface and User Experience (UI/UX) Design, Experience Design, Miro AI, Design Software, AI Workflows, Brainstorming, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, Wireframing

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

  • I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Data Ethics, Generative AI Agents, AI Personalization, Mobile Development, AI powered creativity, Software Design Documents, Software Design, Prompt Engineering Tools, Anthropic Claude, Mobile Development Tools, LLM Application, AI literacy, iOS Development, Machine Learning Software, Software Development

    ★ 4.7 (12K) · Advanced · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, AI powered creativity, Ideation, Verification And Validation, LLM Application, AI literacy, Multimodal Prompts, Responsible AI, AI Enablement, Data Visualization, Generative AI, Risking, Artificial Intelligence, Large Language Modeling, Plot (Graphics), Data Presentation, Statistical Visualization, File Management

    ★ 4.8 (9.1K) · Beginner · Specialization · 1 - 3 Months

  • N

    Northwestern University

    Organizational Leadership

    Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing

    ★ 4.7 (5.5K) · Intermediate · Specialization · 3 - 6 Months

  • G

    Google

    Prepare Data for Exploration

    Skills you'll gain: Data Ethics, File Management, Data Security, Google Sheets, Databases, Data Access, Data Storage, Data Quality, Data Management, Data Collection, Relational Databases, SQL, Data Import/Export, Metadata Management, Unstructured Data

    ★ 4.8 (23K) · Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Applied Data Science with Python

    Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Plot (Graphics), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Applied Machine Learning, Supervised Learning, Infographics, Text Mining, Network Model, Data Manipulation, NumPy, Data Preprocessing, Natural Language Processing, Python Programming

    ★ 4.5 (34K) · Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Social Media and Brand Engagement

    Skills you'll gain: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    What is Data Science?

    Skills you'll gain: Data Literacy, Data Mining, Data Processing, Big Data, Cloud Computing, Data Science, Digital Transformation, Data-Driven Decision-Making, Data Storage, Deep Learning, Machine Learning

    ★ 4.7 (78K) · Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Make the Sale: Build, Launch, and Manage E-commerce Stores

    Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Order Delivery, Order Processing, Order Management, Google Ads, Digital Advertising, General Sales Practices, Customer experience improvement, Market Research, Marketing, Retail Management, Advertising Campaigns, Sales, Retail Store Operations, Shipping and Receiving, Marketing Strategies, Market Trend, Campaign Management

    ★ 4.8 (2K) · Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Share Data Through the Art of Visualization

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Interactive Data Visualization, Tableau Software, Presentations, Data Visualization Software, Dashboard, Dashboard Creation, Data Analysis, Web Content Accessibility Guidelines, Driving engagement, Design Elements And Principles, Color Theory

    ★ 4.6 (10K) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Complete Visual Guide to Machine Learning: Maven Analytics
  • Generative AI Data Analyst: Vanderbilt University
  • Generative AI for UI UX Design: IBM
  • Generative AI for Mobile App Developers: IBM
  • Prompt Engineering: Vanderbilt University
  • Organizational Leadership: Northwestern University
  • Prepare Data for Exploration: Google
  • Applied Data Science with Python: University of Michigan
  • Social Media and Brand Engagement: Coursera
  • What is Data Science? : IBM

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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