• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.


Popular Customer Analytics Courses and Certifications


  • I

    IBM

    Applied Data Science Capstone

    Skills you'll gain: Data Wrangling, Data Compilation, Data Collection, Web Scraping, GitHub

    ★ 4.7 (7.4K) · Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Probability and Statistics for Decision Making

    Skills you'll gain: Probability & Statistics, Statistics, Data-Driven Decision-Making, Probability, Probability Distribution, Estimation, Business Analytics, Data Analysis, Statistical Methods, Analytics, Statistical Modeling, Statistical Analysis, Descriptive Statistics, Correlation Analysis, Variance Analysis

    Mixed · Course · 1 - 4 Weeks

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Dynamics, New Business Development, Market Opportunities, New Product Development, Market Analysis, Product Development, Innovation, Coordination

    ★ 4.8 (3.1K) · Mixed · Course · 1 - 3 Months

  • M

    Madecraft

    Digital Marketing Fundamentals

    Skills you'll gain: Lead Generation, Digital Marketing, Digital Brand Strategy, Marketing Strategies, Target Audience, Digital Marketing Campaigns, Marketing Automation, Marketing Strategy and Techniques, Content Marketing, Demand Generation, Brand Marketing, Persona Development, Digital Advertising, A/B Testing, Search Engine Optimization, Marketing Analytics, Content Strategy, Advertising, Journey Mapping, Automation

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Excel Pivot Table Analysis & Visualization

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Literacy, Data Storytelling, Data Presentation, Business Analytics, Excel Formulas, Analytics, Business Workflow Analysis, Data Visualization, Data Analysis, Performance Reporting, Data Synthesis, Analytical Skills, Scalability, Data Manipulation, Operational Efficiency

    Mixed · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Cloud Support Associate

    Skills you'll gain: Microsoft Azure, Generative AI, Data Storage Technologies, Virtual Networking, Dashboard Creation, Data Storage, Hybrid Cloud Computing, Systems Administration, Generative Model Architectures, Enterprise Application Management, Hardware Troubleshooting, Network Support, Hardware Architecture, Cloud Computing, Data Management, Virtualization and Virtual Machines, Data Maintenance, Collaborative Software, Security Controls, Network Protocols

    ★ 4.7 (1.6K) · Beginner · Professional Certificate · 3 - 6 Months

  • M

    Macquarie University

    Analysing: Numeric and digital literacies

    Skills you'll gain: Governance, Data Presentation, Management Accounting, Data Storytelling, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Data Ethics, SAS (Software), Business Analytics, Financial Management, Customer Analysis, Customer Insights, Digital Media Strategy, Corporate Finance, Business Valuation, Financial Analysis, Data Visualization

    ★ 4.6 (1.2K) · Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    ★ 4.5 (225) · Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Guerrilla Marketing Strategies for Business Growth

    Skills you'll gain: Advertising Campaigns, Campaign Planning, Campaign Management, Driving engagement, Customer Engagement, Drive Engagement, Competitive Analysis, Promotions and Campaigns, Strategic Marketing, Brand Awareness, Promotional Strategies, Brand Marketing, Marketing, Marketing Management, Marketing Strategies, Marketing Strategy and Techniques, Marketing Budgets, Brand Strategy, Ideation, Product Promotion

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Content Marketing: Strategy, SEO & Conversion

    Skills you'll gain: Content Marketing, Blogs, Copywriting, Content Creation, Content Development and Management, Content Optimization, Web Content, Content Strategy, Digital Content, Marketing Strategies, Search Engine Optimization, Persuasive Communication, Driving engagement, Brand Strategy, Web Analytics and SEO, Brand Awareness, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Economics, Policy, and Social Studies, Business, Business Operations, Consumer Behaviour, Operations, Political Sciences, Social Sciences, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Revenue Management, Market Analysis, Socioeconomics

    ★ 4.8 (3.4K) · Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Digital Transformation Case Studies & Strategies

    Skills you'll gain: Cloud Platforms, Collaborative Software, Technology Strategies, Cloud Infrastructure, Enterprise Application Management, Digital Transformation, Cybersecurity, Cyber Security Strategy, Virtual Teams, Digital Marketing, Marketing Automation, Digital Marketing Tools, Customer Engagement, Data Integration, Business Transformation, Enterprise Resource Planning, Telecommuting, Recruitment, General Networking, Professional Networking

    Mixed · Course · 1 - 3 Months

1…959697…488

In summary, here are 10 of our most popular customer analytics courses

  • Applied Data Science Capstone: IBM
  • Probability and Statistics for Decision Making: EDUCBA
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Digital Marketing Fundamentals: Madecraft
  • Excel Pivot Table Analysis & Visualization: EDUCBA
  • Microsoft Cloud Support Associate: Microsoft
  • Analysing: Numeric and digital literacies: Macquarie University
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Guerrilla Marketing Strategies for Business Growth: EDUCBA
  • Content Marketing: Strategy, SEO & Conversion: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok