Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of Geneva
Skills you'll gain: Physics, electromagnetics, Laboratory Research, Laboratory Equipment, Physical Science, Radiation Protection, Science and Research, Experimentation, Laboratory Techniques, Research
Mixed · Course · 1 - 3 Months

SkillUp
Skills you'll gain: Email Security, Productivity Software, Microsoft Outlook, File Management, Collaborative Software, Presentations, Microsoft Teams, Google Docs, Calendar Management, Microsoft PowerPoint, Control Panels, Gmail, Slack (Software), Microsoft Office, Microsoft Word, Spreadsheet Software, Meeting Facilitation, Google Workspace, Google Sheets, Software Installation
Beginner · Specialization · 3 - 6 Months
Arizona State University
Skills you'll gain: Business Ethics, Oral Expression, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Business Correspondence, Brainstorming, Ethical Standards And Conduct, Negotiation, Purchasing, Verbal Communication Skills, Product Planning, Telephone Skills, Business Writing, Marketing Budgets, Business Communication, Business Planning, Communication, Marketing
Intermediate · Specialization · 3 - 6 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Performance Analysis, Innovation, Business Transformation, Private Equity, Driving engagement, People Development, Marketing Analytics, Talent Pipelining, FinTech, Talent Management, Talent Sourcing, Mergers & Acquisitions, Owned Media, Organizational Structure, Entrepreneurship, AI Personalization, Global Marketing, Business Operations, Business Management, Marketing and Public Relations
Beginner · Specialization · 1 - 3 Months

Erasmus University Rotterdam
Skills you'll gain: Innovation, Creativity, New Product Development, Ideation, Brainstorming, Process Development, Design Thinking, Product Management, Diversity and Inclusion, Process Management, Organizational Strategy, Team Management, Organizational Structure, Project Implementation, Business Modeling, Business Strategy, Leadership, Lean Methodologies
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Oral Comprehension, Active Listening, Consultative Selling, B2B Sales, Customer Insights, Price Negotiation, Auditing, Customer Relationship Management, Sales Enablement, Customer Relationship Management (CRM) Software, Verbal Communication Skills, Needs Assessment, Communication Strategies, Analysis
Intermediate · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Google Ads, Campaign Management, Marketing Budgets, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Target Audience, Network Model
Beginner · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Dynamics, New Business Development, Market Opportunities, New Product Development, Market Analysis, Product Development, Innovation, Coordination
Mixed · Course · 1 - 3 Months

University of New Mexico
Skills you'll gain: International Finance, Social Sciences, Economics, Policy, and Social Studies, International Relations, Social Studies, Political Sciences, Economic Development, Culture, Global Marketing, Socioeconomics, Cultural Diversity, World History, Intercultural Competence, Business Economics, Cultural Sensitivity, Economics, Business, Financial Market
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI powered creativity, Blogs, Search Engine Optimization, Content Strategy, Web Content, Content Creation, Content Optimization, Keyword Research, ChatGPT
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Client Services, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Marketing Planning, Digital Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Trading, Marketing Psychology, Financial Market, Market Analysis, Analysis, Consolidation
Mixed · Course · 1 - 4 Weeks