• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Copywriting

Copywriting Courses

Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.

Popular Copywriting Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Jump-Start to Screenwriting: Write Your First Script

    Skills you'll gain: Storytelling, Writing and Editing, Writing, Creativity

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Creative Writing: Crafting Personal Essays with Impact

    Skills you'll gain: Writing, Writing and Editing, Honesty, Storytelling, Editing, Content Creation, Personal Development, Journalism, Investigation, Self-Awareness, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Writing poetry and other creative writing, and promoting it

    Skills you'll gain: Team Motivation, Habit Formation, Self-Motivation, Motivational Skills, Creativity, Goal Setting, Creative Thinking, Leadership and Management, Productivity, Initiative and Leadership, Business Planning, Growth Mindedness, Copywriting, Market Opportunities, Music, Student Support and Services, Fundraising, Personal Development, Problem Solving, Writing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    608 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Content Optimization, Competitive Analysis, Search Engine Optimization, Web Analytics and SEO, Client Services, Presentations, Sales Presentations, Content Strategy, Gap Analysis, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    494 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Copywriting, Business Writing, Business Correspondence, Writing and Editing, Persuasive Communication, Writing, Marketing, Keyword Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    341 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Technical Writing for Software Developers

    Skills you'll gain: Technical Documentation, Technical Writing, Software Documentation, Technical Communication, Information Architecture, Writing, Software Development Tools, Document Management, Automation, AI Workflows, Software Development, Agile Software Development, Graphic and Visual Design, Interactive Design, Project Management Software, Generative AI

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Writing for Inner Calm: Mindset, Methods, and Daily Exercise

    Skills you'll gain: Writing and Editing, Writing, Storytelling, Personal Development, Meditation & Breathwork, Persistence, Lifelong Learning, Self-Awareness, Self-Motivation, Self-Discipline, Creativity, Mindfulness, Mental Concentration, Overcoming Obstacles

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Content Optimization, Writing and Editing, AI Workflows, Content Creation, Business Writing, Blogs, Search Engine Optimization, Productivity, AI Personalization, Generative AI Agents, AI Enablement, Artificial Intelligence, Content Strategy, Proofreading, Artificial Intelligence and Machine Learning (AI/ML), Editing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    411 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Brand Marketing and SEO Tools using Wix

    Skills you'll gain: Email Marketing, Social Media Content, Search Engine Optimization, Social Media Marketing, Brand Marketing, Brand Awareness, Digital Brand Strategy, Digital Marketing Tools, Branding, Social Media Management, Digital Marketing, Brand Strategy, Marketing Design, Marketing, Web Presence, Brand Management, Marketing Materials, Web Design and Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    376 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Write Impactful Newsletters

    Skills you'll gain: Newsletters, Copywriting, Email Marketing, Peer Review, Writing and Editing, Content Strategy, Customer Retention, User Feedback, Driving engagement, Content Creation, Google Docs, Constructive Feedback, Customer Engagement, Collaboration, Branding

    Beginner · Course · 1 - 4 Weeks

1…131415…32

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok