Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Multiple educators
Skills you'll gain: Content Marketing, Content Performance Analysis, Content Scheduling, Content Strategy, Marketing Strategy and Techniques, Content Development and Management, Campaign Planning, Social Media Campaigns, Search Engine Optimization, Social Media Marketing, Large Language Modeling, Content Optimization, Copywriting, Digital Marketing Campaigns, ChatGPT, Marketing Analytics, Competitive Analysis, Generative AI, Relationship Building, Drive Engagement
★ 4.5 (6.6K) · Intermediate · Specialization · 3 - 6 Months

IBM
Skills you'll gain: Email Security, Cloud Infrastructure, Cloud Platforms, Technical Support, Technical Support and Services, Cloud Computing, Generative AI, Cloud Computing Architecture, Hardware Troubleshooting, IT Service Management, Generative AI Agents, Cloud Services, Cloud Development, Cloud Deployment, Professional Networking, Data Storage, Peripheral Devices, Database Administration, Information Technology, Customer Service
★ 4.7 (13K) · Beginner · Professional Certificate · 3 - 6 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Branding, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Brand Strategy, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment, Statistical Methods
★ 4.7 (6.5K) · Beginner · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Customer Analysis, Branding, Marketing, Marketing Strategies, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Marketing Effectiveness, Product Marketing, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies
★ 4.8 (13K) · Mixed · Course · 1 - 3 Months

Skills you'll gain: User Story, Cloud Deployment, CI/CD, Unit Testing, Software Development Life Cycle, Open Web Application Security Project (OWASP), Continuous Integration, OpenShift, Istio, Kubernetes, Linux Commands, Cloud Infrastructure, Test Driven Development (TDD), Devops Tools, Git (Version Control System), DevOps, Grafana, Software Engineering, Data Import/Export, Application Development
★ 4.6 (66K) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Big Data, Data Visualization, Microsoft Excel, Data Analysis, IBM Cognos Analytics, Statistical Visualization, Apache Hadoop, Statistical Analysis, Analytical Skills, Dashboard Creation, Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software
★ 4.7 (31K) · Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data-Driven Marketing, Digital Brand Strategy, Digital Marketing Campaigns, Customer Engagement, Journey Mapping, Digital Marketing Tools, Direct Marketing, Driving engagement, Marketing Strategy and Techniques, Online Advertising, Digital Advertising, MarTech, Data Architecture, Strategic Marketing, Social Media Marketing, Consumer Behaviour, Customer Insights, Emerging Technologies, Experimentation, Data Visualization
★ 4.7 (23K) · Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review
★ 4.6 (18K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Paid media, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Web Presence, Interviewing Skills
★ 4.8 (51K) · Beginner · Professional Certificate · 3 - 6 Months

Amazon Web Services
Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Cloud Computing, Technical Support and Services, Web Applications, Information Technology, Customer Service, Software Development
★ 4.8 (6.9K) · Beginner · Professional Certificate · 3 - 6 Months

IBM
Skills you'll gain: Data Storytelling, Dashboard Creation, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Data Wrangling, SQL, Plot (Graphics), Exploratory Data Analysis, Unsupervised Learning, Model Evaluation, Data Cleansing, Jupyter, Data Literacy, Generative AI, Professional Networking, Data Import/Export
★ 4.6 (151K) · Beginner · Professional Certificate · 3 - 6 Months

Deep Teaching Solutions
Skills you'll gain: Learning Strategies, Lifelong Learning, Time Management, Learning Theory, Productivity, Growth Mindedness, Mental Concentration, Creativity, Self-Awareness, Habit Formation, Adaptability
★ 4.8 (93K) · Beginner · Course · 1 - 4 Weeks