• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • S

    Saïd Business School, University of Oxford

    Designing the Future of Finance

    Skills you'll gain: FinTech, Financial Inclusion, Financial Services, Data Sharing, Financial Regulation, Financial Systems, Application Programming Interface (API), Financial Data, Banking, Financial Regulations, International Finance, Law, Regulation, and Compliance, Data Governance, Finance, Interoperability, Design Strategies, Regulatory Requirements, Strategic Thinking, Innovation, General Data Protection Regulation (GDPR)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IIMA - IIM Ahmedabad

    Transforming Life and Organizations in the Digital Age

    Skills you'll gain: Digital Transformation, Innovation, Business Transformation, Organizational Strategy, Artificial Intelligence, Organizational Development, digital literacy, AI literacy, Behavioral Economics, Computational Thinking, Decision Making, Empathy & Emotional Intelligence

    4.9
    Rating, 4.9 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Gestão Estratégica de Recursos Humanos

    Skills you'll gain: Human Resources Management and Planning, Human Resource Strategy, Human Resources, People Management, Behavior Management, Organizational Strategy, Drive Engagement, Employee Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Negociar con sentido: ¿Competir, colaborar o ceder?

    Skills you'll gain: Negotiation, Game Theory, Conflict Management, Behavioral Economics, Psychology, Decision Making, Communication, Cultural Sensitivity, Influencing, Cultural Diversity, Ethical Standards And Conduct, Social Justice, Empathy & Emotional Intelligence

    Beginner · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Skills for Working as an AWS Cloud Consultant

    Skills you'll gain: Professional Networking, Professional Development, Leadership Development, Relationship Building, Consultative Approaches, Rapport Building, Business Consulting, Relationship Management, Consulting, Social Skills, Leadership, Trustworthiness, Amazon Web Services, Adaptability, Technical Consulting, Analytical Skills, Critical Thinking and Problem Solving, Branding, Project Management, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Marketing, Social Media Management, Social Media, Stakeholder Communications, Marketing Communications, Branding, Brand Strategy, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Corporate Sustainability, User Feedback

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Privacy in the USA

    Skills you'll gain: Court Systems, Telecommunications, Law, Regulation, and Compliance, Information Privacy, Personally Identifiable Information, Legal Research, Case Law, Data Access, Data Security, Policy Development, Public Policies, Security Management, Security Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Communication, Marketing, Performance Measurement, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Research, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    AI Agents with Model Context Protocol

    Skills you'll gain: Model Context Protocol, Token Optimization, AI Workflows, Generative AI Agents, Agentic Workflows, AI Orchestration, Agentic systems, Tool Calling, Context Engineering, Artificial Intelligence and Machine Learning (AI/ML), AI Security, AI Enablement, Prompt Patterns, Prompt Engineering, ChatGPT, AI Personalization, AI Product Strategy, Anthropic Claude, Multimodal Prompts, Generative AI

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    اللغة والمفاهيم التنظيمية

    Skills you'll gain: Product Lifecycle Management, Data Presentation, Data Storytelling, Performance Measurement, Product Management, Business Analytics, Business Strategy, Business Analysis, Competitive Analysis, Organizational Strategy, Accounting, Strategic Thinking, Business Metrics, Management Accounting, Corporate Strategy, Business Intelligence, Marketing, Strategic Marketing, Innovation, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

  • O

    O.P. Jindal Global University

    Digital Marketing Analytics

    Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Digital Marketing Campaigns, Digital Analysis, Online Advertising, Digital Marketing Tools, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, MarTech, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

1…747576…124

In summary, here are 10 of our most popular consumer behavior courses

  • Designing the Future of Finance: Saïd Business School, University of Oxford
  • Transforming Life and Organizations in the Digital Age: IIMA - IIM Ahmedabad
  • Gestão Estratégica de Recursos Humanos: Fundação Instituto de Administração
  • Negociar con sentido: ¿Competir, colaborar o ceder?: Universidad Nacional Autónoma de México
  • Skills for Working as an AWS Cloud Consultant: Amazon Web Services
  • External Communications Channels: University of California, Irvine
  • Privacy in the USA: 28DIGITAL
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • The "What" of the Marketing Strategy: IE Business School
  • AI Agents with Model Context Protocol: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok