What are the best marketing courses online?

Browse the marketing courses below—popular starting points on Coursera. Foundations of Digital Marketing and E-commerce: Google Google Digital Marketing & E-commerce: Google Introduction to Marketing: University of Pennsylvania The Strategy of Content Marketing: University of California, Davis Marketing Strategy: Illinois Tech Viral Marketing and How to Craft Contagious Content: University of Pennsylvania Attract and Engage Customers with Digital Marketing: Google Marketing Analytics Foundation: Meta

What skills can I learn in marketing courses on Coursera?

Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape: Core concepts in digital marketing , including SEO , social media , and content marketing Strategic tools and frameworks for marketing analysis and decision-making Techniques for crafting compelling branding strategies Insights into consumer behavior and market research methodologies Practical applications of marketing automation and customer relationship management (CRM) tools Skills to evaluate and utilize emerging marketing technologies Ethical and sustainable marketing practices

Do I need prior experience in marketing to start these courses?

Marketing courses on Coursera can accommodate learners at all levels, so no prior experience is necessary: Beginners can start with introductory courses that provide a solid foundation in basic marketing principles. Intermediate learners can focus on specific marketing channels or techniques. Advanced professionals might cover courses that explore complex marketing strategies, analytics, and leadership in marketing.

What marketing certifications and credentials are available?

Coursera collaborates with esteemed organizations and universities to offer a range of marketing certifications and credentials: Professional certificates in areas such as digital marketing and marketing analytics. Course-specific certificates that focus on specialized topics within marketing. Certifications in partnership with well-known academic and industry leaders.

What career opportunities are available with skills in marketing?

Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities: Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns Content Strategist, developing engaging content aligned with business goals SEO Specialist, optimizing web content to increase traffic and engagement Digital Marketing Analyst, using data to refine marketing strategies Brand Manager, stewarding a brand to maintain and grow its presence in the market

Top Marketing Courses - Learn Marketing Online

Browse
Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing

Status: Free Trial
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
4.8
Rating, 4.8 out of 5 stars
30K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Pennsylvania
Introduction to Marketing
Skills you'll gain: Go To Market Strategy, Branding, Marketing, Marketing Analytics, Brand Strategy, Brand Management, Customer Insights, Customer experience strategy (CX), Target Market, Marketing Communications, Marketing Channel, Consumer Behaviour, Integrated Marketing Communications
4.8
Rating, 4.8 out of 5 stars
13K reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
Status: AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
46K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
University of London
Business and Marketing Strategies
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Process Mapping, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management
4.5
Rating, 4.5 out of 5 stars
464 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Meta
Marketing Analytics Foundation
Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising
4.8
Rating, 4.8 out of 5 stars
2.3K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IE Business School
Marketing Strategy
Skills you'll gain: Survey Creation, Product Strategy, Marketing Planning, Product Lining, Marketing, Market Research, Brand Management, Consumer Behaviour, Product Marketing, Marketing Communications, Product Lifecycle Management, Value Propositions, Market Analysis, Business Planning, Research Design, Advertising, Peer Review, Case Studies, Target Market, Marketing Strategies
4.5
Rating, 4.5 out of 5 stars
6.2K reviews
Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

Start my career

Change my career

Grow in my current role

Explore topics outside of work

Status: Free Trial
Google
Attract and Engage Customers with Digital Marketing
Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
4.8
Rating, 4.8 out of 5 stars
7.6K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google
Assess for Success: Marketing Analytics and Measurement
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
4.6
Rating, 4.6 out of 5 stars
2.2K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Illinois Tech
Marketing Strategy
Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
116 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Adobe
Digital Marketing
Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Digital Advertising, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Brand Strategy, Customer Engagement, Content Creation
4.8
Rating, 4.8 out of 5 stars
170 reviews
Beginner · Course · 1 - 4 Weeks
Status: Preview
Northwestern University
Sports Marketing
Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management
4.7
Rating, 4.7 out of 5 stars
1.5K reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
IE Business School
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
2.5K reviews
Beginner · Course · 1 - 4 Weeks

Searches related to marketing

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In summary, here are 10 of our most popular marketing courses

Foundations of Digital Marketing and E-commerce: Google
Introduction to Marketing: University of Pennsylvania
Google Digital Marketing & E-commerce: Google
Business and Marketing Strategies: University of London
Marketing Analytics Foundation: Meta
Marketing Strategy: IE Business School
Attract and Engage Customers with Digital Marketing: Google
Assess for Success: Marketing Analytics and Measurement: Google
Marketing Strategy: Illinois Tech
Digital Marketing: Adobe

Frequently Asked Questions about Marketing

Browse the marketing courses below—popular starting points on Coursera.

Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape:

Core concepts in digital marketing, including SEO, social media, and content marketing
Strategic tools and frameworks for marketing analysis and decision-making
Techniques for crafting compelling branding strategies
Insights into consumer behavior and market research methodologies
Practical applications of marketing automation and customer relationship management (CRM) tools
Skills to evaluate and utilize emerging marketing technologies
Ethical and sustainable marketing practices ‎

Marketing courses on Coursera can accommodate learners at all levels, so no prior experience is necessary:

Beginners can start with introductory courses that provide a solid foundation in basic marketing principles.
Intermediate learners can focus on specific marketing channels or techniques.
Advanced professionals might cover courses that explore complex marketing strategies, analytics, and leadership in marketing.‎

Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities:

Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns
Content Strategist, developing engaging content aligned with business goals
SEO Specialist, optimizing web content to increase traffic and engagement
Digital Marketing Analyst, using data to refine marketing strategies
Brand Manager, stewarding a brand to maintain and grow its presence in the market‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.