Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation
Beginner · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Full Cycle Recruitment, Talent Acquisition, Job Analysis, Human Resources, Employee Engagement, Talent Sourcing, Interviewing Skills, Decision Making, Diversity and Inclusion
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, Sales Process, Customer Service, Information Privacy, Business Metrics, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking
Beginner · Specialization · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Ideation, Verification And Validation, Creative Problem-Solving, Responsible AI, AI Personalization, Data Synthesis, AI Product Strategy, Image Analysis, Data Capture, Innovation, Brainstorming, OpenAI, Data Analysis, Organizational Skills, Artificial Intelligence, Risk Management Framework, Lesson Planning
Beginner · Specialization · 1 - 3 Months

Emory University
Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Self Service Technologies, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, MarTech, Artificial Intelligence, Marketing, Responsible AI, Marketing Analytics, Data Ethics, Technology Strategies, Content Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Architecture, Data Infrastructure, Data Modeling, Scalability, Data Management, Data Strategy, Microservices, Software Architecture, Information Architecture, CI/CD, Maintainability, Enterprise Architecture, Organizational Structure, Product Automation, Interoperability, Data Analysis, Generative AI
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Sampling (Statistics), Data Mining, Statistical Hypothesis Testing, Probability, Linear Algebra, Statistical Analysis, Statistical Inference, Data Analysis, Probability Distribution, Statistics, Machine Learning Algorithms, Machine Learning, Python Programming
Mixed · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Financial Statement Analysis, Income Statement, Financial Statements, Accounting, Balance Sheet, Financial Accounting, Accrual Accounting, General Accounting, Financial Analysis, Financial Reporting, Cash Flows, Business Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Target Market, Social Media Marketing, Social Media, Customer Engagement, Brand Strategy, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: OpenAI, Generative AI Agents, LangGraph, ChatGPT, Agentic systems, Generative AI, Artificial Intelligence, Semantic Web, Application Programming Interface (API), Python Programming, Text Mining, Verification And Validation, Application Deployment
Intermediate · Course · 1 - 4 Weeks