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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    LearnQuest

    Mastering Sales Negotiations and Closure

    Skills you'll gain: Sales Presentation, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Behavioral Economics, Business Research, Value Propositions, Active Listening, Market Research, Empathy & Emotional Intelligence, Sales Pipelines, Marketing Psychology, Digital Communications, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration

    Intermediate · Specialization · 1 - 3 Months

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    University of Maryland, College Park

    Public Health Leadership

    Skills you'll gain: Health Informatics, Public Health, Health Policy, Professional Development, Cultural Diversity, Health Care Administration, Clinical Leadership, Crisis Intervention, Health Equity, Informatics, Health Care, Leadership, Health Systems, Health Disparities, Diversity Equity and Inclusion Initiatives, Data Integration, Community Health, Emergency Response, Adaptability, Data Analysis

    Beginner · Specialization · 3 - 6 Months

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    Logical Operations

    Microsoft Office Excel 2021-2024: Part 2

    Skills you'll gain: Data Presentation, Microsoft Excel, Data Visualization Software, Pivot Tables And Charts, Spreadsheet Software, Business Intelligence, Excel Formulas, Business Analytics, Data Analysis, Data Entry, Microsoft Office, Data Compilation, Microsoft 365, Data Manipulation, Productivity Software, Data Management, Document Management, User Interface (UI)

    Mixed · Course · 1 - 3 Months

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    Coursera

    Analyze Timelines: Conquer Project Bottlenecks

    Skills you'll gain: Project Risk Management, Dependency Analysis, Case Studies, Project Schedules, Scheduling, Risk Mitigation, Risk Analysis

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    Tableau Desktop: Part 2

    Skills you'll gain: Tableau Software, Data Analysis, Data Visualization Software, Data Presentation, Dashboard, Trend Analysis, Data Visualization, Interactive Data Visualization, Microsoft Excel, Time Series Analysis and Forecasting, Data Storytelling, Data Transformation, Advanced Analytics, Predictive Analytics, Statistical Analysis, Forecasting, Microsoft PowerPoint, Microsoft Office, Productivity Software, Data Management

    Mixed · Course · 1 - 3 Months

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    Alex Genadinik

    LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO

    Skills you'll gain: Google Gemini, Search Engine Optimization, Anthropic Claude, Large Language Modeling, Generative AI, ChatGPT, Prompt Engineering, Web Analytics and SEO, Keyword Research, Artificial Intelligence, Content Creation, Content Strategy, Product Promotion, Brand Strategy

    Mixed · Course · 1 - 3 Months

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    AI CERTs

    AI for Human Resources

    Skills you'll gain: HR Tech, Responsible AI, Human Resources, People Analytics, Data Ethics, Applicant Tracking Systems, AI Enablement, Employee Performance Management, Recruitment, Talent Recruitment, Workforce Development, Artificial Intelligence, Employee Engagement, Diversity and Inclusion, Generative AI, Generative AI Agents

    Beginner · Course · 1 - 3 Months

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    Coursera

    Scaling No-Code Automation with Reflect

    Skills you'll gain: Test Case, Test Automation, Test Execution Engine, Regression Testing, CI/CD, API Testing, Continuous Integration, Continuous Deployment, No-Code Development, Test Planning, Test Data, Maintainability, Debugging, Scalability

    Advanced · Course · 1 - 4 Weeks

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    Johns Hopkins University

    A Crash Course in Data Science

    Skills you'll gain: Data Science, Data Management, Data Analysis, Data-Driven Decision-Making, Project Design, Performance Metric, Software Engineering, Machine Learning, Statistical Inference

    4.5
    Rating, 4.5 out of 5 stars
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    8.4K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Communicate Effectively: Business Email Templates

    Skills you'll gain: Business Correspondence, Business Writing, Intercultural Competence, Cultural Sensitivity, Business Communication, Target Audience, Writing, Professionalism, Communication, Communication Strategies, Purchasing, Request For Quotation (RFQ), Concision, Internal Communications, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

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    Whizlabs

    Microsoft Fabric: Ingest and Transform Data

    Skills you'll gain: Real Time Data, Data Pipelines, Data Transformation, Data Integration, Data Processing, Extract, Transform, Load, Power BI, Data Lakes, PySpark, Apache Spark, Data Quality, Data Governance, Analytics

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Automate AI Anomaly Detection & Response

    Skills you'll gain: Anomaly Detection, Microsoft Azure, Event Monitoring, Application Performance Management, Time Series Analysis and Forecasting, Generative AI, Query Languages, Data Integration, Process Optimization, Data Analysis, User Feedback

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Mastering Sales Negotiations and Closure: LearnQuest
  • Public Health Leadership: University of Maryland, College Park
  • Microsoft Office Excel 2021-2024: Part 2: Logical Operations
  • Analyze Timelines: Conquer Project Bottlenecks: Coursera
  • Tableau Desktop: Part 2: Logical Operations
  • LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO: Alex Genadinik
  • AI for Human Resources: AI CERTs
  • Scaling No-Code Automation with Reflect: Coursera
  • A Crash Course in Data Science: Johns Hopkins University
  • Communicate Effectively: Business Email Templates: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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