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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    AI CERTs

    AI for Executives & Strategy

    Skills you'll gain: Responsible AI, Strategic Leadership, AI Enablement, Digital Transformation, Business Strategy, Data Ethics, Leadership, Organizational Strategy, Business Transformation, Project Management Software, Strategic Decision-Making, Business Technologies, Artificial Intelligence, Emerging Technologies, Workforce Development, Governance, Data-Driven Decision-Making, Workforce Planning

    Beginner · Course · 1 - 3 Months

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    Creo Incubator

    Entrepreneurship: Financial Literacy & Fundraising Readiness

    Skills you'll gain: Entrepreneurial Finance, Business Strategy, Entrepreneurship, Financial Forecasting, Business Planning, Business Valuation, Fundraising, Mergers & Acquisitions, Financial Modeling, Finance, Financial Analysis, Cash Flow Forecasting, Presentations, Accounting, Investments, Business Metrics, Competitive Analysis, Value Propositions, Sales Presentations, Market Analysis

    Advanced · Course · 1 - 4 Weeks

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    University of Toronto

    Plant Bioinformatic Methods

    Skills you'll gain: Bioinformatics, Network Analysis, Biostatistics, Molecular Biology, Analysis, Data Visualization Software, Database Software, Health Informatics, Data Analysis, Data Synthesis, Life Sciences, Data Mining, Statistical Methods, Exploratory Data Analysis, Technical Communication, Unsupervised Learning, Data Processing, Tree Maps, Scientific Visualization, Databases

    4.7
    Rating, 4.7 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Logical Operations

    Adobe Illustrator CC: Part 2

    Skills you'll gain: Adobe Illustrator, Adobe Creative Cloud, Graphic and Visual Design, Graphic Design, Creative Design, Graphic and Visual Design Software, Graphical Tools, Color Theory, Typography, Document Management, Design Strategies, User Interface (UI), Productivity Software

    Mixed · Course · 1 - 3 Months

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    Alex Genadinik

    ChatGPT - Artificial Intelligence (AI) That Works For You

    Skills you'll gain: ChatGPT, Generative AI Agents, Blogs, Artificial Intelligence, Writing, Business Process Automation, Prompt Engineering, Business Writing, Content Creation, Copywriting, Automation, Emerging Technologies

    Mixed · Course · 1 - 4 Weeks

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    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Spark, Apache Hadoop, MongoDB, PySpark, Extract, Transform, Load, Apache Hive, Databases, Apache Cassandra, Big Data, Machine Learning, Applied Machine Learning, Generative AI, Machine Learning Algorithms, IBM Cloud, Data Pipelines, Model Evaluation, Kubernetes, Supervised Learning, Distributed Computing

    4.5
    Rating, 4.5 out of 5 stars
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    823 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Social Media Content, Video Editing, Social Media, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement, Web Content

    4.1
    Rating, 4.1 out of 5 stars
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    34 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    SkillUp

    Artificial Intelligence for Healthcare

    Skills you'll gain: Healthcare 5.0, Artificial Intelligence, AI Enablement, Jupyter, Healthcare Ethics, Health Informatics, Healthcare Industry Knowledge, LLM Application, Machine Learning, Deep Learning, Machine Learning Software, MLOps (Machine Learning Operations), Generative Model Architectures, Statistical Machine Learning, AI Product Strategy, Model Evaluation, Predictive Modeling, Data-Driven Decision-Making, Data Processing, Data Analysis

    Intermediate · Specialization · 1 - 3 Months

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    University of California San Diego

    Introduction to Big Data

    Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    11K reviews

    Mixed · Course · 1 - 3 Months

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    Edureka

    Generative AI Essentials for Finance and Accounting

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Miro AI, Financial Accounting, Cash Flow Forecasting, Accounting, Risk Analysis, Cash Flows, Data Processing

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    Tableau Desktop: Part 1

    Skills you'll gain: Tableau Software, Data Visualization Software, Data Storytelling, Dashboard, Interactive Data Visualization, Spreadsheet Software, Data Visualization, Data Presentation, Data Management, Data Analysis, Microsoft Excel, Data Sharing, Exploratory Data Analysis, Microsoft Office, Microsoft PowerPoint, Productivity Software, Data Preprocessing

    Mixed · Course · 1 - 3 Months

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    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Solution Selling, Account Strategy, Productivity Software, Financial Management, Consultative Selling, Administrative Support, Negotiation, Sales Process, Business Ethics, Customer Relationship Management (CRM) Software, Contract Negotiation, Key Performance Indicators (KPIs), Sales Prospecting, Customer Service, Account Management, Microsoft Copilot, Content Management, Relationship Building, Consultative Approaches, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI for Executives & Strategy: AI CERTs
  • Entrepreneurship: Financial Literacy & Fundraising Readiness: Creo Incubator
  • Plant Bioinformatic Methods: University of Toronto
  • Adobe Illustrator CC: Part 2: Logical Operations
  • ChatGPT - Artificial Intelligence (AI) That Works For You: Alex Genadinik
  • NoSQL, Big Data, and Spark Foundations: IBM
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • Artificial Intelligence for Healthcare: SkillUp
  • Introduction to Big Data: University of California San Diego
  • Generative AI Essentials for Finance and Accounting: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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