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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


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    Lund University

    Circular Economy - Sustainable Materials Management

    Skills you'll gain: Sustainable Business, Sustainable Design, Sustainable Development, Environment and Resource Management, Environmental Engineering, Strategic Sourcing, Environmental Science, Supply Management, Social Impact, Environmental Policy, Product Lifecycle Management, Business Analysis, Innovation, Stakeholder Engagement, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    2.1K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Automate, Enhance, and No-Code Apps

    Skills you'll gain: No-Code Development, Workflow Management, Business Process Modeling, Process Mapping, Business Process, Data Integration

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Professional Sales Mastery

    Skills you'll gain: Sales Territory Management, Enterprise Sales, Cold Calling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Sales, AI Personalization, Responsible AI, Sales Prospecting, Sales Enablement, Consultative Selling, Generative AI Agents, Sales Pipelines, Customer Relationship Management, Business Process, Business Strategy, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
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    380 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Graphic and Visual Design, Marketing

    4.4
    Rating, 4.4 out of 5 stars
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    276 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Università Bocconi

    Arts and Heritage Management

    Skills you'll gain: Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Brand Strategy, Innovation, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience improvement

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Mixed · Course · 1 - 3 Months

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    IBM

    Building AI Powered Chatbots Without Programming

    Skills you'll gain: AI Workflows, ChatGPT, No-Code Development, Model Deployment, Self Service Technologies, Application Deployment, IBM Cloud, Prompt Engineering, LLM Application, Generative AI, Customer Service, Context Management, Operational Efficiency, WordPress, Scalability, Data Persistence

    4.7
    Rating, 4.7 out of 5 stars
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    3.7K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Communication Channels for Project Success

    Skills you'll gain: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Stakeholder Communications, Communication, Business Communication, Digital Communications, Collaboration, Expectation Management, Business Reporting, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

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    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Negotiation, Intercultural Competence, Stakeholder Management, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Business Management, Data Collection, Goal Setting, Campaign Management, Leadership and Management, Team Leadership, Collaboration, Resilience, Organizational Strategy

    Earn a degree

    Degree · 1 - 4 Years

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    Coursera

    Preparing Text for AI Models

    Skills you'll gain: Data Ethics, Data Validation, Generative AI, Data Cleansing, Data Quality, Data Preprocessing, Large Language Modeling, Text Mining, Hugging Face, Data Collection, Unstructured Data, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

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    University of Maryland, College Park

    AI for Business Leaders

    Skills you'll gain: AI Personalization, Responsible AI, Deep Learning, Forecasting, Business Leadership, Risk Management, Business Analytics, Machine Learning, Analytics, Artificial Intelligence, Marketing Analytics, Applied Machine Learning, Customer Analysis, Supply Chain Management, Data-Driven Decision-Making, Big Data, People Analytics

    Intermediate · Course · 1 - 3 Months

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    Logical Operations

    Project Management: Managing Uncertainty and Risks

    Skills you'll gain: Risk Analysis, Project Risk Management, User Story, Communication Planning, Sprint Planning, Agile Project Management, Change Control, Project Management, Project Planning, Backlogs, Release Management, Stakeholder Communications, Team Leadership, Leadership, Microsoft Excel, Leadership Development, Microsoft Word, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    AI CERTs

    AI for Vibe Coding

    Skills you'll gain: Vibe coding, Programming Principles, Prompt Engineering, OpenAI API, LangChain, Generative AI Agents, AI Enablement, Artificial Intelligence, Generative AI, Responsible AI, Computer Programming, Application Development, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), No-Code Development, Debugging

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Circular Economy - Sustainable Materials Management: Lund University
  • Automate, Enhance, and No-Code Apps: Coursera
  • Professional Sales Mastery: Coursera
  • Get Started with Canva: Coursera
  • Arts and Heritage Management: Università Bocconi
  • Building AI Powered Chatbots Without Programming: IBM
  • Communication Channels for Project Success: Coursera
  • MSc Management: University of Huddersfield
  • Preparing Text for AI Models: Coursera
  • AI for Business Leaders: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

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