Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Emory University
Skills you'll gain: Generative AI, AI Personalization, Marketing Effectiveness, Customer experience strategy (CX), Marketing Strategies, Marketing Analytics, Customer Insights, Content Creation, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, Marketing, Digital Advertising, Marketing Strategies, New Product Development, Digital Marketing, Consumer Behaviour, MarTech, Marketing Channel, Product Promotion, Digital Transformation, Customer Engagement, Branding, Price Negotiation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Stakeholder Management, Cross-Functional Collaboration, Market Research, Business Acumen
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Motion Graphics, Animations, Content Creation, Social Media, Data Sharing, Collaborative Software, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Houston
Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Performance Analysis, Advanced Analytics, Data-Driven Decision-Making, Analytics, Data Analysis Software, Business Mathematics, Forecasting, Probability
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Generative AI, Data Ethics, Responsible AI, Infographics, Data Visualization, Anomaly Detection, Excel Formulas, Predictive Modeling, Data Visualization Software, Microsoft Copilot, Business Reporting, Risk Analysis, Text Mining, Predictive Analytics, Automation
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Excel Formulas, Data Storytelling, Microsoft Excel, Dashboard, Pivot Tables And Charts, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Spreadsheet Software, Extract, Transform, Load, Data Literacy, Data Presentation, Data Visualization Software, Generative AI, Data Visualization, Data Analysis, Business Intelligence, Data Processing, Data Collection, Business Metrics
Beginner · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Visualization, Data Visualization Software, Data Modeling, Microsoft Excel, Interactive Data Visualization, Pivot Tables And Charts, Data Transformation, Dashboard, Data Manipulation, Data Analysis Software, Microsoft Power Platform, Data Analysis, Data Import/Export, Big Data, Data Cleansing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Interactive Data Visualization, Python Programming, Geospatial Mapping, Data Import/Export, Scripting, File Management, Scripting Languages, Data Structures, Development Environment, Computer Programming Tools, Integrated Development Environments, Computer Programming, Software Installation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Needs Assessment, Rapport Building, Communication, Active Listening
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Distributed Computing, Cloud Infrastructure, Cloud Services, Big Data, Apache Spark, Cloud Computing, Cloud Storage, Cloud Platforms, Network Architecture, Data Storage Technologies, Computer Networking, File Systems, Apache Hadoop, Network Infrastructure, Cloud Applications, Infrastructure As A Service (IaaS), Middleware, Containerization, Software-Defined Networking, Data Store
Intermediate · Specialization · 3 - 6 Months

Universiteit Leiden
Skills you'll gain: Political Sciences, International Relations, Sustainable Development, Socioeconomics, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Sociology, Analysis
Beginner · Course · 1 - 3 Months