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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Pennsylvania

    Fundamentals of Quantitative Modeling

    Skills you'll gain: Business Modeling, Mathematical Modeling, Regression Analysis, Statistical Modeling, Risk Analysis, Data Modeling, Business Analysis, Predictive Modeling, Forecasting, Predictive Analytics, Statistical Methods, Simulation and Simulation Software, Probability, Model Optimization, Logistic Regression, Probability Distribution, Vocabulary

    ★ 4.6 (9.4K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • W

    West Virginia University

    Forensic Accounting and Fraud Examination

    Skills you'll gain: Fraud detection, Auditing, Loss Prevention, Internal Controls, Financial Controls, Anomaly Detection, Financial Auditing, Cybersecurity, Financial Data, Investigation, Analytics, Specialized Accounting, Big Data, Accounting, Business Ethics, Data Mining, Accountability

    ★ 4.7 (6.3K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Arizona State University

    Business English

    Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Product Planning, Purchasing, Business Writing, English Language, Business Communication, Ideation, Business Planning, Negotiation, Selling Techniques, Management Reporting, Campaign Planning, Marketing Communications, Marketing Planning, Active Listening, Advertising, Business Correspondence, Marketing

    ★ 4.7 (2.5K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • P

    PwC

    Data-driven Decision Making

    Skills you'll gain: Analytics, Business Analytics, Data Analysis, Data-Driven Decision-Making, Big Data, Analytical Skills, Data Analysis Software, Data Visualization, Statistical Programming, Microsoft Excel, Data Visualization Software, Decision Making, Data Collection, Unstructured Data

    ★ 4.6 (6.2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Microsoft 365

    ★ 4.6 (14K) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    ★ 4.8 (82) · Intermediate · Specialization · 1 - 3 Months

    Category: Hot New Release
    Hot New Release
  • U

    University of California, Davis

    Campaign Foundations & AI-Enhanced Planning

    Skills you'll gain: Persona Development, Smart Goals, Personalized Campaigns, Goal Setting, Campaign Management, Social Media Campaigns, Quality Assurance, AI Enablement, Generative AI Agents, Prompt Engineering, Marketing Materials, Marketing Planning, Branding, Target Audience, Generative AI, Marketing Effectiveness, Content Strategy, Marketing, Social Media Strategy, Social Media Content

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Adobe

    Adobe Graphic Designer: Design that Demands Attention

    Skills you'll gain: Adobe Express, Adobe Illustrator, Adobe Photoshop, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, AI powered creativity, Graphic Design, Usability, Adobe Firefly, Document Control, User Interface and User Experience (UI/UX) Design, Visual Storytelling, Design Software, Visual Design, Packaging and Labeling, Branding, Storytelling

    ★ 4.7 (3.1K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • U
    D

    Multiple educators

    Object Oriented Programming in Java

    Skills you'll gain: Unit Testing, Data Structures, Event-Driven Programming, File I/O, Interactive Data Visualization, Java, Java Programming, Object Oriented Design, Object Oriented Programming (OOP), User Interface (UI), Debugging, Software Testing, Computer Programming, Cryptography, Software Engineering, Bioinformatics, Algorithms, Data Analysis, Software Design, Problem Solving

    ★ 4.6 (15K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    DeepSeek AI for Business Strategy and Decision-Making

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Enablement, Strategic Thinking, Prompt Patterns, Deepseek, Prompt Engineering Tools, Business Transformation, Digital Transformation, Business Strategy, Decision Intelligence, Strategic Marketing, Performance Measurement, Strategic Planning, Risking, Artificial Intelligence, Marketing, Web Analytics and SEO, Market Trend, Financial Modeling

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of California, Davis

    Google SEO Fundamentals

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Optimization, Content Strategy, Marketing, Content Creation, Social Media

    ★ 4.8 (3.7K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Operations, Business Operations, Operational Efficiency, Financial Statement Analysis, Process Improvement, Financial Statements, Customer Analysis, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business Analysis

    ★ 4.6 (447) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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