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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IESE Business School

    Analysis of Business Problems

    Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Strategic Thinking, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Case Studies, Marketing, Consumer Behaviour, Decision Making, Organizational Effectiveness, Working Capital, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    156 reviews

    Mixed · Course · 1 - 3 Months

  • E

    Erasmus University Rotterdam

    Innovation Management

    Skills you'll gain: Innovation, Creativity, New Product Development, Ideation, Brainstorming, Process Development, Design Thinking, Product Management, Diversity and Inclusion, Process Management, Organizational Strategy, Team Management, Organizational Structure, Project Implementation, Business Modeling, Business Strategy, Leadership, Lean Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Visual Storytelling, Video Production, Content Performance Analysis, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Social Media Marketing, Social Media Content, Video Editing, Driving engagement, Social Media, Search Engine Optimization, Photography, Videography, Media Production, Social Media Campaigns, Social Media Management, Content Marketing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    42 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data Mining, Business Intelligence Software, Business Analytics, Data Analysis, Statistical Visualization, Data Management, Data Store, Data Collection, Data Visualization, Analytics, Data Warehousing, Data Wrangling, Extract, Transform, Load, Business Analysis Tools, Statistical Analysis, Business Technologies, Business Analysis, Data Visualization Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    424 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Investment Management and Portfolio Strategies

    Skills you'll gain: Portfolio Management, Financial Statements, Investment Management, Investments, Financial Statement Analysis, Market Analysis, Financial Planning, Financial Market, Financial Analysis, Wealth Management, Portfolio Risk, Risk Analysis, Equities, Risk Management, Return On Investment, Derivatives, Risk Appetite

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Event Management and Promotion Strategies

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Budget Management, Promotional Strategies, Promotions and Campaigns, Marketing Budgets, Branding, Risk Analysis, Event Planning, Risk Management, Strategic Marketing, Cost Management, Risk Management Framework, Budgeting, Brand Marketing, Revenue Management, Marketing Management, Brand Strategy, Brand Management

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Excel aplicado a los negocios (Nivel Avanzado)

    Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Spreadsheet Software, Operations Research, Analysis, Business Analysis, Data Validation, Business Analytics, Data Import/Export, Resource Utilization, Process Optimization, Data Sharing, Trend Analysis, Data Integration, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universitat Politècnica de València

    Materiales para envase y embalaje

    Skills you'll gain: Packaging and Labeling, Materials science, Logistics Management, Environmental Regulations, Logistics, Industrial Design, Sustainable Design, Environmental Science, Product Knowledge, Sustainable Technologies, Sustainable Engineering, Regulatory Compliance, Manufacturing Processes, Sustainability Standards, Regulatory Affairs, Marketing Collateral, Food Safety and Sanitation, Design

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Power-Up Email Copy

    Skills you'll gain: Google Workspace, Editing, Vocabulary, Persuasive Communication

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Write Persuasive Emails

    Skills you'll gain: Overcoming Objections, A/B Testing, Persuasive Communication, B2B Sales, Email Marketing, Business Writing, Sales, Communication, Data-Driven Decision-Making, AI Integrations, Content Performance Analysis, Responsible AI, Data Ethics, Performance Analysis, Community Outreach, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Practical Machine Learning

    Skills you'll gain: Model Evaluation, Predictive Modeling, Machine Learning Algorithms, Model Training, Machine Learning Methods, Feature Engineering, Supervised Learning, Machine Learning Software, Classification And Regression Tree (CART), Predictive Analytics, Applied Machine Learning, Data Preprocessing, R Programming, Classification Algorithms, Machine Learning, Random Forest Algorithm, Regression Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate Welcome Emails

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Customer Engagement, Driving engagement, Customer Relationship Building, Greeting Customers

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Analysis of Business Problems: IESE Business School
  • Innovation Management: Erasmus University Rotterdam
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • Business Intelligence (BI) Essentials: IBM
  • Investment Management and Portfolio Strategies: EDUCBA
  • Event Management and Promotion Strategies: EDUCBA
  • Excel aplicado a los negocios (Nivel Avanzado): Universidad Austral
  • Materiales para envase y embalaje: Universitat Politècnica de València
  • Power-Up Email Copy: Coursera
  • Write Persuasive Emails: Coursera

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