• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Recognizing Opportunity

    Skills you'll gain: Ideation, Market Opportunities, Creative Thinking, Innovation, Entrepreneurship, Creativity, New Business Development, New Product Development, Open Mindset, Curiosity, Needs Assessment, Market Trend, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Entrepreneurship Capstone

    Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Entrepreneurship, Proposal Development, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Development, User Research, New Business Development, Process Validation, Business Strategies, Value Propositions, Business Modeling, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    281 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Exploratory Data Analysis and Visualization

    Skills you'll gain: Exploratory Data Analysis, Dashboard Creation, Dashboard, Descriptive Statistics, Correlation Analysis, Business Metrics, Data Presentation, Scatter Plots, Data Analysis, Key Performance Indicators (KPIs), Tableau Software, Statistical Visualization, Data Visualization, Statistical Reporting, Business Analytics, Descriptive Analytics, Data Visualization Software, Data Analysis Software, Data Processing, Data Architecture

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    R

    Replit

    Building Your First App with Replit

    Skills you'll gain: Vibe coding, Prompt Engineering, No-Code Development, AI powered creativity, Agentic Workflows, AI Workflows, Application Deployment, Generative AI Agents, Application Development, Dependency Analysis, Development Environment, Generative AI, Integrated Development Environments, Software Development Tools, Package and Software Management, Change Control, Digital Publishing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Social Media, Social Media Content, Performance Measurement, Goal Setting, Social Media Analytics, Active Listening, Digital Media Strategy, Marketing Strategies, Marketing, Drive Engagement, Key Performance Indicators (KPIs), Resource Management, Resource Allocation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    764 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Generative AI Content Creation

    Skills you'll gain: Adobe Express, Responsible AI, AI powered creativity, Generative AI, Data Ethics, AI literacy, Graphic Design, Image Quality, Prompt Engineering, Artificial Intelligence, AI Workflows, Creativity, AI Integrations, Verification And Validation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    978 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft AI Transformation Leader

    Skills you'll gain: Responsible AI, AI Enablement, AI Product Strategy, Environmental Social And Corporate Governance (ESG), Decision Intelligence, Governance, AI Security, Microsoft Copilot, Data Strategy, Governance Risk Management and Compliance, Risking, Cyber Governance, Data Governance, Strategic Leadership, Organizational Strategy, Business Transformation, Enterprise Architecture, Data Ethics, Solution Architecture, Accountability Frameworks

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Social Media Advertising

    Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Advertising, Meta Ads Manager, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Target Audience, Driving engagement, Law, Regulation, and Compliance, Business Ethics, Augmented Reality, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    334 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    IBM Sales Representative

    Skills you'll gain: Sales Process, Stakeholder Management, Sales Training, Sales Presentations, Sales, Sales Prospecting, Sales Presentation, Stakeholder Engagement, General Sales Practices, Sales Territory Management, Overcoming Objections, Sales Management, Prospecting and Qualification, Selling Techniques, Cold Calling, Value Propositions, Account Strategy, Sales Development, Sales Strategy, Cross Selling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Route Survey in HV Transmission Lines and Overhead Insulator

    Skills you'll gain: Maintenance, Repair, and Facility Services, Geospatial Information and Technology

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    MBSE: Model-Based Systems Engineering

    Skills you'll gain: Model Based Systems Engineering, Systems Engineering, Systems Design, Enterprise Modeling, Manufacturing Processes, Manufacturing and Production, Product Lifecycle Management, Verification And Validation, Process Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    907 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    UX Design Fundamentals

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Experience, User Experience Design, User Interface (UI), Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, Design Research, User Flows, Application Design, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

1…109110111…479

In summary, here are 10 of our most popular product marketing courses

  • Recognizing Opportunity: Pearson
  • Entrepreneurship Capstone: University of Maryland, College Park
  • Exploratory Data Analysis and Visualization: Coursera
  • Building Your First App with Replit: Replit
  • Las redes sociales en acción: Tecnológico de Monterrey
  • Generative AI Content Creation: Adobe
  • Microsoft AI Transformation Leader: Microsoft
  • Social Media Advertising: University of Colorado Boulder
  • IBM Sales Representative: IBM
  • Route Survey in HV Transmission Lines and Overhead Insulator: L&T EduTech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok