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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    513 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Digital Brand Strategy, Keyword Research, Digital Marketing, Financial Accounting, Organizational Leadership, Online Advertising, Financial Reporting, Search Engine Optimization, Business Planning, Management Accounting, Accountability, Business Management, Forecasting, Leadership and Management, Cash Flow Forecasting, Working Capital, Strategic Planning, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    828 reviews

    Beginner · Specialization · 1 - 3 Months

  • O

    Olay

    Introduction to Cosmetic Science and Ingredients

    Skills you'll gain: Quality Control, Statistical Process Controls, Laboratory Procedures, Laboratory Testing, Ideation, Market Analysis, Good Manufacturing Practices, Product Quality (QA/QC), Feasibility Studies, Chemistry, Quality Assurance, Regulatory Compliance, Quality Management, Performance Testing, Customer Insights, Safety Standards, Product Design, Biochemistry, General Science and Research, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    573 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Market Research, Proposal Writing, Surveys, Research Methodologies, Market Analysis, Business Research, Data Collection, Proposal Development, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking, Peer Review, Communication, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    946 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Engage with Storytelling

    Skills you'll gain: Storytelling, Sales Presentation, Sales Presentations, Selling Techniques, Solution Selling, Sales, Concision, Marketing Psychology, Persuasive Communication, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Processing and Analyzing Big Data in AWS

    Skills you'll gain: Amazon Redshift, AWS SageMaker, AWS Kinesis, Data Pipelines, Apache Spark, Amazon Web Services, Big Data, Apache Hive, Kibana, Data Warehousing, Data Processing, Model Deployment, Data Migration, Extract, Transform, Load, Real Time Data, Ad Hoc Analysis, Data Transformation, Cloud Computing, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Introduction to Genomic Technologies

    Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Science and Research, Data Processing, Data Analysis, Computer Science, Correlation Analysis, Biotechnology, Statistical Analysis, Computational Thinking, Life Sciences, Probability & Statistics, Statistics, Software Engineering, Algorithms, Biology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Bestseller
    Bestseller
    U

    University of Pennsylvania

    Introduction to Programming with Python and Java

    Skills you'll gain: File I/O, Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Debugging, Programming Principles, Computer Programming Tools, Python Programming, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Bestseller
    Bestseller
    A

    Automatic Data Processing, Inc. (ADP)

    ADP Entry-Level Payroll Specialist

    Skills you'll gain: Payroll Tax, Payroll, Payroll Systems, Payroll Processing, Payroll Administration, Payroll Reporting, Tax Compliance, Tax Management, Labor Compliance, Tax Returns, Tax Preparation, Compensation Management, Non-Profit Accounting, Data Entry, Income Tax, Workforce Management, Customer Service, Benefits Administration, Labor Law, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    805 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • I

    IBM

    Assessment for Data Analysis and Visualization Foundations

    Skills you'll gain: Microsoft Excel, Analytical Skills, Dashboard Creation, Excel Formulas, Spreadsheet Software, Dashboard, Data Analysis, IBM Cognos Analytics, Pivot Tables And Charts, Data Analysis Software, Analysis, Data Visualization Software, Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    334 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    SAS Programmer

    Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Statistical Reporting, Data Processing, Requirements Analysis, Data Transformation, Statistical Programming, Data Validation, Analysis, Statistical Analysis, Data Analysis, Exploratory Data Analysis, Data Wrangling, Data Analysis Software, Data Preprocessing, Data Integration, Statistical Software

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Decode HR Metrics

    Skills you'll gain: People Analytics, Excel Formulas, Data Storytelling, Report Writing, Performance Metric, Human Resources, Key Performance Indicators (KPIs), Human Resource Management, Business Metrics, Microsoft Excel, Data Validation, Workforce Planning, Employee Retention, Stakeholder Communications, AI Enablement, Data Analysis, ChatGPT, Critical Thinking, Business Acumen

    Beginner · Course · 1 - 4 Weeks

1…111112113…493

In summary, here are 10 of our most popular marketing analytics courses

  • Technology & Software Sales Fundamentals: Coursera
  • Introduction to Business: University of California, Irvine
  • Introduction to Cosmetic Science and Ingredients: Olay
  • Research Proposal: Initiating Research: University of California, Davis
  • Engage with Storytelling: Coursera
  • Processing and Analyzing Big Data in AWS: Packt
  • Introduction to Genomic Technologies: Johns Hopkins University
  • Introduction to Programming with Python and Java: University of Pennsylvania
  • ADP Entry-Level Payroll Specialist: Automatic Data Processing, Inc. (ADP)
  • Assessment for Data Analysis and Visualization Foundations: IBM

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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