Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Web Analytics and SEO, Blogs, Content Optimization, Web Analytics, Content Performance Analysis, Web Content, Keyword Research, Content Management, Marketing, Analytics, Web Design, Web Development, User Experience
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Financial Market, Financial Systems, Finance, Capital Markets, General Finance, Financial Statements, Financial Management, Financial Statement Analysis, Financial Analysis, Financial Accounting, Equities, Financial Trading, Corporate Finance, Investments, Market Liquidity, Cash Flows, Balance Sheet, Income Statement, Securities Trading, Loans
Beginner · Course · 1 - 4 Weeks

University of Alberta
Skills you'll gain: Software Architecture, Unified Modeling Language, Systems Architecture, Software Design, Software Design Documents, Software Visualization, Product Family Engineering, Software Development, Software Documentation, Diagram Design, Software Technical Review, Application Deployment
Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Drive Engagement, Active Listening
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Forecasting, Budgeting, Hotels and Accommodations, Hospitality, Financial Forecasting, Hotel Operations, Revenue Forecasting, Target Market, Booking (Sales), Market Dynamics, Consumer Behaviour, Digital Transformation, Customer Acquisition Management, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Responsible AI, Data Ethics, Data Strategy, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Corporate Strategy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Data Security, Governance, Business Transformation, Law, Regulation, and Compliance, Artificial Intelligence, Risking, Big Data, Machine Learning, Model Deployment, Innovation
Beginner · Course · 1 - 4 Weeks

The Expert Academy
Skills you'll gain: B2B Sales, Sales, Negotiation, Consumer Behaviour, Contract Negotiation, Sales Strategy, Rapport Building, Closing (Sales), Customer Relationship Building, Communication Strategies, Relationship Building, Communication, Sales Prospecting, Influencing, Overcoming Objections, Business Communication, Business Relationship Management, Customer Relationship Management, Collaboration, Psychology
Intermediate · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Animations, Post-Production, Motion Graphics, Photo/Video Production and Technology, Scripting, 3D Assets, 3D Modeling, Scripting Languages, Python Programming, Editing, Timelines, Simulations, Game Design, Design, Design Elements And Principles
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Instructional and Curriculum Design, Learning Management Systems, Digital pedagogy, Education Software and Technology, Multimedia, Interactive Design, Interactive Learning, Presentations, Graphic and Visual Design, Digital Design, Interaction Design, WordPress, Human Centered Design, Digital Content, Design, Information Architecture, Usability, Content Management Systems, Content Management, Design Elements And Principles
Mixed · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: User Feedback, Entrepreneurship, Business Development, Product Improvement, New Business Development, Product Development, Customer Analysis, Ideation, Market Opportunities, Consumer Behaviour, Value Propositions, Needs Assessment, Verification And Validation, Customer Insights, Product Testing, Resource Planning
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Corporate Communications, Integrated Marketing Communications, Stakeholder Communications, Public Relations, Marketing, Business Strategy, Communication, Business Communication, Business Process
Beginner · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Predictive Modeling, Data Science, Analytical Skills, Data Analysis, Data Synthesis, Model Optimization, Data Presentation, Data Collection, Predictive Analytics, Data Preprocessing, R Programming, Machine Learning, Natural Language Processing
Mixed · Course · 1 - 3 Months