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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Berklee

    Creativity And Entrepreneurship

    Skills you'll gain: Entrepreneurship, Creativity, Team Building, Creative Thinking, Presentations, Innovation, Self-Starter, Brand Strategy, Open Mindset, Collaboration, Product Development, Visionary, Curiosity, Professional Networking, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    378 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Customer Service Fundamentals

    Skills you'll gain: Customer Service, Problem Solving, Customer Support, Greeting Customers, Help Desk Support, Customer and Client Support, Critical Thinking and Problem Solving, Technical Support and Services, Customer Relationship Management, Interpersonal Communications, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Introduction to High-Throughput Materials Development

    Skills you'll gain: Materials science, Experimentation, New Product Development, Laboratory Research, Product Development, Sustainable Technologies, Chemical Engineering, Process Development, Chemistry, Prototyping, Mechanical Engineering, Laboratory Techniques

    4.6
    Rating, 4.6 out of 5 stars
    ·
    180 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
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    U

    University of Leeds

    Foundations of Software Testing and Validation

    Skills you'll gain: Test Case, Software Testing, Software Quality Assurance, Quality Assurance, User Acceptance Testing (UAT), Test Planning, Verification And Validation, Acceptance Testing, System Testing, White-Box Testing, Unit Testing, Functional Testing, Integration Testing, Software Development Life Cycle, Software Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    440 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Snowflake Generative AI

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, AI Orchestration, AI Workflows, LLM Application, Data Engineering, Data Manipulation, AI Enablement, Snowflake Schema, Agentic systems, Model Context Protocol, Large Language Modeling, Model Deployment, Data Warehousing, Unstructured Data, Tool Calling, Embeddings, Cloud Development, SQL

    4.8
    Rating, 4.8 out of 5 stars
    ·
    234 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Fundraising and Development

    Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Prospecting and Qualification, Philanthropy, Campaign Management, Tax Planning, Direct Marketing, Business Writing, Customer Relationship Building, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Target Audience, Email Marketing, Telemarketing, Stakeholder Management, Negotiation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    395 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    U

    University of Leeds

    Fundamental Skills in Engineering Design

    Skills you'll gain: Engineering Design Process, Engineering Management, Requirements Elicitation, Product Lifecycle Management, Problem Solving, Product Design, Product Development, Engineering Practices, New Product Development, Product Requirements, Conceptual Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    229 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Social Norms, Social Change I

    Skills you'll gain: Sociology, Social Sciences, Social Impact, Economics, Policy, and Social Studies, Public Policies, Cultural Diversity, Surveys, Qualitative Research, Data Collection, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Executives and Business Leaders

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI Product Strategy, AI Enablement, Artificial Intelligence, Risk Analysis, Hybrid Cloud Computing, Business Leadership, Risk Mitigation, Compliance Training, IBM Cloud, Cloud Computing Architecture, Strategic Leadership, Data Strategy, Brainstorming, Return On Investment, LLM Application, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    665 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Cost Accounting

    Skills you'll gain: Cost Accounting, Management Accounting, Income Statement, Operating Cost, Cost Management, Inventory Accounting, Profit and Loss (P&L) Management, Gross Profit, Strategic Decision-Making, Accounting, Product Planning, Resource Allocation, Product Assortment, Depreciation, Financial Accounting, Production Process, Financial Statements, Price Negotiation, Capacity Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    357 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Formulation Science

    Skills you'll gain: Laboratory Experience, Laboratory Equipment, Laboratory Procedures, Design Specifications, Chemistry, Safety Standards, Materials science, Product Testing, Personal protective equipment, Record Keeping, Product Development, Systems Of Measurement, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Creativity And Entrepreneurship : Berklee
  • Customer Service Fundamentals: Knowledge Accelerators
  • Introduction to High-Throughput Materials Development: Georgia Institute of Technology
  • Foundations of Software Testing and Validation: University of Leeds
  • Snowflake Generative AI: Snowflake
  • Fundraising and Development: University of California, Davis
  • Fundamental Skills in Engineering Design: University of Leeds
  • Social Norms, Social Change I: University of Pennsylvania
  • Mindware: Critical Thinking for the Information Age : University of Michigan
  • Generative AI for Executives and Business Leaders: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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