Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Presence, Web Development, Editing, Social Media Content, Content Management, Embeddings, Marketing, Design, Computer Science
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Literacy, Data Storytelling, Data Presentation, Business Analytics, Excel Formulas, Analytics, Business Workflow Analysis, Data Visualization, Data Analysis, Performance Reporting, Data Synthesis, Analytical Skills, Scalability, Data Manipulation, Operational Efficiency
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storytelling, Sales Presentation, Sales Presentations, Selling Techniques, Solution Selling, Sales, Concision, Marketing Psychology, Persuasive Communication, Strategic Communication
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Database Design, SQL, Database Management Systems, NoSQL, Relational Databases, Data Warehousing, Database Theory, Database Systems, Database Architecture and Administration, Databases, Database Software, Database Administration, Data Store, Database Management, Data Modeling, Query Languages, Big Data, Data Architecture, Database Development, Database Application
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Science and Research, Data Processing, Data Analysis, Computer Science, Correlation Analysis, Biotechnology, Statistical Analysis, Computational Thinking, Life Sciences, Probability & Statistics, Statistics, Software Engineering, Algorithms, Biology
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Spatial Analysis, ArcGIS, Geospatial Information and Technology, Geographic Information Systems, Geospatial Mapping, GIS Software, Data Quality, Data Mapping, Data Modeling, Database Design, Data Storage Technologies, Data Management, Data Storage, Data Sharing, Data Manipulation, Data Capture, Relational Databases, Query Languages, Analytics
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Human Resources Management and Planning, Job Analysis, Talent Acquisition, Human Resources, Human Resource Strategy, Employee Engagement, New Hire Orientations, People Analytics, Talent Sourcing, Interviewing Skills, Diversity and Inclusion
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Data Visualization, Plot (Graphics), Statistical Visualization, Ggplot2, Dimensionality Reduction, Data Visualization Software, R Programming, R (Software), Graphing, Data Analysis, Statistical Analysis, Unsupervised Learning, Statistical Methods
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Electronic Media, Marketing and Public Relations, Communication, Economics, Policy, and Social Studies, Culture, Social Media, Digital Communications
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: QuickBooks (Accounting Software), Canva (Software), Business Intelligence, Calendar Management, Productivity Software, Business Intelligence Software, Customer Relationship Management (CRM) Software, Presentations, Sales Pipelines, Google Workspace, Accounting Software, Business Analytics, Customer Relationship Management, Accounting and Finance Software, Collaborative Software, Workflow Management, Project Management, Process Design, Teamwork, Financial Management
Beginner · Course · 3 - 6 Months
Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, Prompt Engineering Tools, Responsible AI, Data Ethics, Large Language Modeling, Business Process Automation, AI Security, Business Workflow Analysis, Personalized Service, Business Process, Personalized Campaigns, Automation, Customer experience improvement, Unstructured Data, Business Intelligence, Data Analysis, Digital Transformation, Content Strategy
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Ethics, Market Research, Data Collection, Advanced Analytics, Market Analysis, Research Reports, Business Research, R Programming, Statistical Analysis, Data Presentation, Presentations, Customer Analysis, Data Analysis, Quantitative Research, Technical Communication, Report Writing, Dashboard Creation, Project Design, Proposal Development, Strategic Thinking
Beginner · Course · 1 - 4 Weeks