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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of London

    Machine Learning for All

    Skills you'll gain: Machine Learning, Data Processing, Artificial Intelligence, Data Analysis, Machine Learning Algorithms, Computer Vision, Data Collection, Software Testing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Strategic Leadership in Hospitality

    Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Social Media Marketing, Cost Control, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    108 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Storyboard in Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, Web Design, User Experience, Wireframing, User Research, User Centered Design, Mockups, Usability Testing, Requirements Analysis, Target Audience, Agile Methodology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Science Beyond the Basics (ML+DS)

    Skills you'll gain: Generative AI, Supervised Learning, Generative Model Architectures, AWS SageMaker, Unsupervised Learning, Large Language Modeling, Time Series Analysis and Forecasting, LLM Application, Applied Machine Learning, Feature Engineering, Exploratory Data Analysis, Deep Learning, A/B Testing, Python Programming, Machine Learning, Data Analysis, Data Processing, AWS CloudFormation, AI Personalization, Network Architecture

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Digital Transformation in Hospitality

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Social Media Marketing, Hospitality Management, Vendor Relationship Management, Social Media, Process Mapping, Key Performance Indicators (KPIs), Digital Media Strategy, Performance Measurement, Content Creation, Digital Marketing, Operational Efficiency, Leadership, Search Engine Optimization, Customer Engagement, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    39 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Data Visualization with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    141 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

    Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Microsoft Excel, Data Analysis, Statistical Analysis, Box Plots, Sampling (Statistics), Correlation Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Artificial Intelligence for Healthcare

    Skills you'll gain: Artificial Intelligence, Jupyter, Healthcare Industry Knowledge, Healthcare Ethics, Health Informatics, Machine Learning, Deep Learning, Statistical Machine Learning, Predictive Modeling, Health Information Management, Data-Driven Decision-Making, Decision Support Systems, Data Processing, Data Analysis

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    ChatGPT for Beginners: Using AI for Market Research

    Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    89 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    B

    Birla Institute of Technology & Science, Pilani

    Formal Languages and Applications

    Skills you'll gain: Theoretical Computer Science, Computer Programming, Algorithms, Computer Science, Formal Learning, Software Engineering, Program Development, Text Mining, Data Science, Analysis, Machine Learning Methods, Debugging, Technical Analysis

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Create an Email Autoresponder Using Mailchimp: Coursera
  • Machine Learning for All: University of London
  • Strategic Leadership in Hospitality: Starweaver
  • Create a Storyboard in Canva: Coursera
  • Web Design: Strategy and Information Architecture: California Institute of the Arts
  • Data Science Beyond the Basics (ML+DS): Coursera
  • Digital Transformation in Hospitality: Starweaver
  • Data Visualization with Tableau: Tableau Learning Partner
  • Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions: Rice University
  • Artificial Intelligence for Healthcare: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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