Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation
Beginner · Guided Project · Less Than 2 Hours
University of London
Skills you'll gain: Machine Learning, Data Processing, Artificial Intelligence, Data Analysis, Machine Learning Algorithms, Computer Vision, Data Collection, Software Testing
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Social Media Marketing, Cost Control, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours

California Institute of the Arts
Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, Web Design, User Experience, Wireframing, User Research, User Centered Design, Mockups, Usability Testing, Requirements Analysis, Target Audience, Agile Methodology
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Supervised Learning, Generative Model Architectures, AWS SageMaker, Unsupervised Learning, Large Language Modeling, Time Series Analysis and Forecasting, LLM Application, Applied Machine Learning, Feature Engineering, Exploratory Data Analysis, Deep Learning, A/B Testing, Python Programming, Machine Learning, Data Analysis, Data Processing, AWS CloudFormation, AI Personalization, Network Architecture
Intermediate · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Social Media Marketing, Hospitality Management, Vendor Relationship Management, Social Media, Process Mapping, Key Performance Indicators (KPIs), Digital Media Strategy, Performance Measurement, Content Creation, Digital Marketing, Operational Efficiency, Leadership, Search Engine Optimization, Customer Engagement, Content Management
Intermediate · Specialization · 1 - 3 Months

Tableau Learning Partner
Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics
Beginner · Course · 1 - 3 Months
Rice University
Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Microsoft Excel, Data Analysis, Statistical Analysis, Box Plots, Sampling (Statistics), Correlation Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Artificial Intelligence, Jupyter, Healthcare Industry Knowledge, Healthcare Ethics, Health Informatics, Machine Learning, Deep Learning, Statistical Machine Learning, Predictive Modeling, Health Information Management, Data-Driven Decision-Making, Decision Support Systems, Data Processing, Data Analysis
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Theoretical Computer Science, Computer Programming, Algorithms, Computer Science, Formal Learning, Software Engineering, Program Development, Text Mining, Data Science, Analysis, Machine Learning Methods, Debugging, Technical Analysis
Intermediate · Course · 1 - 3 Months