Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University at Buffalo
Skills you'll gain: Digital Transformation, Data Sharing, Manufacturing Operations, Business Transformation, Document Management, Product Lifecycle Management, Data Storage, Process Management, Data Strategy, Interoperability, Data Persistence, Innovation, Goal Setting, Knowledge Transfer, Project Planning
Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Peer Review, Business Planning, Marketing Planning, Marketing Communications, Proposal Development, Product Planning, Video Production, Strategic Marketing, Business Consulting, Business Strategy, New Business Development, Marketing Strategies, Consulting, Competitive Analysis, Presentations, Product Development, Value Propositions, Market Analysis
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Responsible AI, Decision Intelligence, Business Leadership, AI Security, Organizational Change, Organizational Leadership, Strategic Leadership, Data Ethics, Change Management, Governance, Project Portfolio Management, Governance Risk Management and Compliance, Accountability, Professionalism, Business Priorities, Security Architecture Review, Stakeholder Communications, Risk Management, Business Risk Management, Stakeholder Engagement
Intermediate · Course · 1 - 3 Months

Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Content Marketing, Drive Engagement, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Asset Management, Marketing, Hospitality, Revenue Forecasting, Demand Planning, Marketing Channel, Forecasting, Business Valuation, Return On Investment
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Responsible AI, AI Product Strategy, Data Ethics, Competitive Intelligence, AI Enablement, Generative AI, Risk Analysis, Hybrid Cloud Computing, Business Leadership, Risk Mitigation, Risking, Compliance Training, Strategic Thinking, Data Management, Strategic Leadership, AI literacy, Law, Regulation, and Compliance, Data Strategy
Intermediate · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Project Closure, Work Breakdown Structure, Earned Value Management, Configuration Management, Project Portfolio Management, Communication Planning, Negotiation, Project Management Life Cycle, Project Management, Project Schedules, Project Controls, Agile Methodology, Project Risk Management, Project Implementation, Product Roadmaps, Scheduling, Project Planning, Risk Management, Team Leadership, Stakeholder Engagement
Intermediate · Specialization · 3 - 6 Months
University of Alberta
Skills you'll gain: Sprint Retrospectives, Scrum (Software Development), Software Technical Review, Agile Project Management, Agile Software Development, Software Quality Assurance, Usability Testing, User Research
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Product Knowledge, Personalized Campaigns, Sales Presentations, Sales Strategy, Lead Generation, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement
Intermediate · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Financial Statements, Financial Management, Financial Acumen, Management Accounting, Finance, Business Metrics, Accounts Payable and Receivable, Business Analysis
Mixed · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Operations, Cyber Attacks, Cyber Governance, Network Infrastructure, Diplomacy, General Networking, Conflict Management, Law, Regulation, and Compliance, Security Management, Human Factors (Security), Political Sciences, Media and Communications, Social Studies, Psychology
Mixed · Course · 1 - 3 Months

Skills you'll gain: Laboratory Experience, Laboratory Procedures, Laboratory Testing, Chemistry, Experimentation, Safety Standards, Product Design, Regulatory Compliance, Mathematical Modeling, Product Testing, Design Specifications, Personal protective equipment, Record Keeping, Quality Assurance, Product Development, Technical Documentation
Beginner · Course · 1 - 3 Months