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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Analysing: Numeric and digital literacies

    Skills you'll gain: Governance, Data Presentation, Data Visualization, Management Accounting, Data Storytelling, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Data Ethics, SAS (Software), Interactive Data Visualization, Financial Management, Customer Analysis, Customer Insights, Digital Media Strategy, Corporate Finance, Business Valuation, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    S

    SkillsBooster Academy

    Vibe Coding with Lovable: From Idea to App

    Skills you'll gain: Prompt Engineering, Vibe coding, Application Development, Application Design, No-Code Development, Data Ethics, Artificial Intelligence, Product Development, Design and Product, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Ethical Standards And Conduct, Personal Development, Marketing Design, Product Marketing, Marketing Automation, Marketing, Business Marketing, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
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    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
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    735 reviews

    Beginner · Course · 1 - 3 Months

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    K

    Knowledge Accelerators

    Customer Service Fundamentals

    Skills you'll gain: Customer Service, Problem Solving, Customer Support, Telephone Skills, Greeting Customers, Service Level, Help Desk Support, Customer and Client Support, Personal Attributes, Technical Support and Services, Customer Relationship Management, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management

    4.8
    Rating, 4.8 out of 5 stars
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    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Content Marketing, Drive Engagement, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography

    4.8
    Rating, 4.8 out of 5 stars
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    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IBM

    Generative AI for Executives and Business Leaders

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Responsible AI, AI Product Strategy, Data Ethics, Competitive Intelligence, AI Enablement, Generative AI, Risk Analysis, Hybrid Cloud Computing, Business Leadership, Risk Mitigation, Risking, Compliance Training, Strategic Thinking, Data Management, Strategic Leadership, AI literacy, Law, Regulation, and Compliance, Data Strategy

    4.6
    Rating, 4.6 out of 5 stars
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    748 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Reviews & Metrics for Software Improvements

    Skills you'll gain: Sprint Retrospectives, Scrum (Software Development), Software Technical Review, Agile Project Management, Agile Software Development, Software Quality Assurance, Usability Testing, User Research

    4.7
    Rating, 4.7 out of 5 stars
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    1.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    IBM

    Creating iOS Apps Using Swift

    Skills you'll gain: Apple iOS, iOS Development, Swift Programming, Apple Xcode, Mobile Development, Data Persistence, Interactive Data Visualization, Apple software proficiency, AI Personalization, UI Components, User Interface (UI), Application Programming Interface (API), Web Content Accessibility Guidelines, AI Enablement, Usability, Mobile Development Tools, Software Design Patterns, Animations

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Social Media Advertising

    Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Advertising, Meta Ads Manager, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Target Audience, Driving engagement, Law, Regulation, and Compliance, Business Ethics, Augmented Reality, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
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    334 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding and Customer Experience

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Strategy, Brand Management, Journey Mapping, Consumer Behaviour, Value Propositions, Internal Communications, Subcontracting, Managed Services, Supplier Management

    4.7
    Rating, 4.7 out of 5 stars
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    568 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Social Media Strategy, Social Media Marketing, Customer Analysis, Digital Marketing, Marketing Planning, Customer Acquisition Management, Customer experience improvement, Customer Engagement, Customer Retention, Social Media, Marketing, Target Market, Brand Management, E-Commerce, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
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    305 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of Michigan

    Making Successful Decisions through the Strategy, Law & Ethics Model

    Skills you'll gain: Intellectual Property, Strategic Decision-Making, Decision Making, Arbitration, Mediation, Business Ethics, Strategic Leadership, Business Leadership, Leadership, Law, Regulation, and Compliance, Ethical Standards And Conduct, Business Strategy, Talent Acquisition, Contract Management, Legal Risk, Innovation, Regulatory Compliance, Human Resources, New Product Development, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    449 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Analysing: Numeric and digital literacies: Macquarie University
  • Vibe Coding with Lovable: From Idea to App: SkillsBooster Academy
  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Customer Service Fundamentals: Knowledge Accelerators
  • Getting Started with TikTok: Aptly
  • Generative AI for Executives and Business Leaders: IBM
  • Reviews & Metrics for Software Improvements: University of Alberta
  • Creating iOS Apps Using Swift: IBM
  • Social Media Advertising: University of Colorado Boulder
  • Branding and Customer Experience: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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