Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.
Madecraft
Skills you'll gain: Social Network Analysis, Fraud detection, Network Analysis, Network Model, Databases, Analytics, Social Media Analytics, Relational Databases, Query Languages, Database Design, Marketing Analytics, Solution Design
Beginner · Course · 1 - 4 Weeks

University of Arizona
Skills you'll gain: Active Listening, Surveys, Customer Relationship Building, Customer Service, Team Oriented, Customer Retention, Team Collaboration, User Feedback, Team Building, Customer Relationship Management, Loyalty Programs, Customer Insights, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer experience strategy (CX), Customer Analysis, Service Design, Entrepreneurship, Data Presentation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Engineering Tools, Business Workflow Analysis, Business Process Automation, AI Enablement, Generative AI, AI Workflows, Business Leadership, ChatGPT, Business Strategies, Business Transformation, Workflow Management, Business Operations, Artificial Intelligence, Business Analysis, Change Management, Content Creation, Canva (Software), Productivity
Beginner · Specialization · 1 - 3 Months

Harvard Business School Online
Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Return On Investment, Consumer Behaviour, Branding, Customer experience improvement, Supplier Relationship Management, Financial Analysis, Business Analysis, Market Dynamics, Competitive Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: API Gateway, Restful API, API Design, Application Programming Interface (API), Cloud API, Google Cloud Platform, Application Lifecycle Management, Proxy Servers, Software Documentation, Application Development, Enterprise Architecture, Development Environment, Application Deployment, Authorization (Computing), Authentications, Debugging
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Human Factors (Security), Usability, Human Computer Interaction, Authentications, Security Engineering, Usability Testing, Interaction Design, User Interface (UI), Human Factors, Information Privacy, Cybersecurity, Personally Identifiable Information, User Interface (UI) Design, Multi-Factor Authentication, User Centered Design, Design
Mixed · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Market Dynamics, Revenue Management, Strategic Marketing, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Customer Insights, Market Share, Business Economics, B2B Sales
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Engineering Management, Team Management, Quality Assurance, Team Performance Management, Risk Management, Procurement, Product Quality (QA/QC), Project Risk Management, Risk Analysis, Quality Assurance and Control, Quality Assessment, Management Training And Development, Team Building, Project Controls, Quality Control, People Management, Purchasing, Project Management Institute (PMI) Methodology, Project Management, Quality Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Securities (Finance), Loans, Securities Trading, Lending and Underwriting, General Lending, Capital Markets, Loan Documentation, Commercial Lending, Brokerage, Financial Market, Credit Risk, Equities, Finance, Financial Management, Risk Management, Operations, Risk Analysis, Analysis, Job Analysis, Design
Mixed · Course · 1 - 3 Months

University of New Mexico
Skills you'll gain: Business Management, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Corporate Strategy, Performance Measurement, Resource Management, Competitive Intelligence, Competitive Analysis, Entrepreneurship, Market Dynamics, Market Intelligence, Key Performance Indicators (KPIs), Innovation, Resource Allocation, Market Trend, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Agile Project Management, Agile Methodology, User Story, Project Management Institute (PMI) Methodology, Agile Product Development, Performance Metric, Telecommuting, Virtual Teams, Team Oriented, Adaptability, Team Leadership, Project Management Life Cycle, Waterfall Methodology, Collaboration, Audit Planning, Teamwork
Intermediate · Course · 1 - 3 Months

Technical University of Munich (TUM)
Skills you'll gain: Cost Accounting, Management Accounting, Income Statement, Operating Cost, Cost Control, Corporate Accounting, Cost Estimation, Cost Management, Inventory Accounting, Cost Benefit Analysis, Profit and Loss (P&L) Management, Gross Profit, Accounting Systems, Strategic Decision-Making, Resource Allocation, Accounting, Product Assortment, Depreciation, Production Process, Financial Reporting
Beginner · Specialization · 1 - 3 Months