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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    Madecraft

    Data Analytics: Graph Analytics

    Skills you'll gain: Social Network Analysis, Fraud detection, Network Analysis, Network Model, Databases, Analytics, Social Media Analytics, Relational Databases, Query Languages, Database Design, Marketing Analytics, Solution Design

    Beginner · Course · 1 - 4 Weeks

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    University of Arizona

    Customer-Focused Entrepreneurship & Service Strategy

    Skills you'll gain: Active Listening, Surveys, Customer Relationship Building, Customer Service, Team Oriented, Customer Retention, Team Collaboration, User Feedback, Team Building, Customer Relationship Management, Loyalty Programs, Customer Insights, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer experience strategy (CX), Customer Analysis, Service Design, Entrepreneurship, Data Presentation

    Beginner · Specialization · 3 - 6 Months

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    Edureka

    Generative AI for Business: No-Code Automation & Strategy

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Engineering Tools, Business Workflow Analysis, Business Process Automation, AI Enablement, Generative AI, AI Workflows, Business Leadership, ChatGPT, Business Strategies, Business Transformation, Workflow Management, Business Operations, Artificial Intelligence, Business Analysis, Change Management, Content Creation, Canva (Software), Productivity

    Beginner · Specialization · 1 - 3 Months

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    Harvard Business School Online

    Creating Customer Value

    Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Return On Investment, Consumer Behaviour, Branding, Customer experience improvement, Supplier Relationship Management, Financial Analysis, Business Analysis, Market Dynamics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Google Cloud

    API Design and Fundamentals of Google Cloud's Apigee API Platform

    Skills you'll gain: API Gateway, Restful API, API Design, Application Programming Interface (API), Cloud API, Google Cloud Platform, Application Lifecycle Management, Proxy Servers, Software Documentation, Application Development, Enterprise Architecture, Development Environment, Application Deployment, Authorization (Computing), Authentications, Debugging

    4.7
    Rating, 4.7 out of 5 stars
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    2.4K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Usable Security

    Skills you'll gain: Human Factors (Security), Usability, Human Computer Interaction, Authentications, Security Engineering, Usability Testing, Interaction Design, User Interface (UI), Human Factors, Information Privacy, Cybersecurity, Personally Identifiable Information, User Interface (UI) Design, Multi-Factor Authentication, User Centered Design, Design

    4.6
    Rating, 4.6 out of 5 stars
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    3.3K reviews

    Mixed · Course · 1 - 3 Months

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    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Market Dynamics, Revenue Management, Strategic Marketing, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Customer Insights, Market Share, Business Economics, B2B Sales

    4.7
    Rating, 4.7 out of 5 stars
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    171 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Rice University

    Engineering Project Management: Risk, Quality, Teams, and Procurement

    Skills you'll gain: Engineering Management, Team Management, Quality Assurance, Team Performance Management, Risk Management, Procurement, Product Quality (QA/QC), Project Risk Management, Risk Analysis, Quality Assurance and Control, Quality Assessment, Management Training And Development, Team Building, Project Controls, Quality Control, People Management, Purchasing, Project Management Institute (PMI) Methodology, Project Management, Quality Management

    4.8
    Rating, 4.8 out of 5 stars
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    1.3K reviews

    Beginner · Course · 1 - 3 Months

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    E

    EDUCBA

    Securities Lending Market Fundamentals

    Skills you'll gain: Securities (Finance), Loans, Securities Trading, Lending and Underwriting, General Lending, Capital Markets, Loan Documentation, Commercial Lending, Brokerage, Financial Market, Credit Risk, Equities, Finance, Financial Management, Risk Management, Operations, Risk Analysis, Analysis, Job Analysis, Design

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Management, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Corporate Strategy, Performance Measurement, Resource Management, Competitive Intelligence, Competitive Analysis, Entrepreneurship, Market Dynamics, Market Intelligence, Key Performance Indicators (KPIs), Innovation, Resource Allocation, Market Trend, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Mixed · Course · 1 - 3 Months

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    Packt

    Agile Foundations and PMI-ACP® Exam Context

    Skills you'll gain: Agile Project Management, Agile Methodology, User Story, Project Management Institute (PMI) Methodology, Agile Product Development, Performance Metric, Telecommuting, Virtual Teams, Team Oriented, Adaptability, Team Leadership, Project Management Life Cycle, Waterfall Methodology, Collaboration, Audit Planning, Teamwork

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Technical University of Munich (TUM)

    Cost Accounting

    Skills you'll gain: Cost Accounting, Management Accounting, Income Statement, Operating Cost, Cost Control, Corporate Accounting, Cost Estimation, Cost Management, Inventory Accounting, Cost Benefit Analysis, Profit and Loss (P&L) Management, Gross Profit, Accounting Systems, Strategic Decision-Making, Resource Allocation, Accounting, Product Assortment, Depreciation, Production Process, Financial Reporting

    4.7
    Rating, 4.7 out of 5 stars
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    402 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Data Analytics: Graph Analytics: Madecraft
  • Customer-Focused Entrepreneurship & Service Strategy: University of Arizona
  • Generative AI for Business: No-Code Automation & Strategy: Edureka
  • Creating Customer Value: Harvard Business School Online
  • API Design and Fundamentals of Google Cloud's Apigee API Platform: Google Cloud
  • Usable Security: University of Maryland, College Park
  • Pricing Strategy in Practice: University of Virginia
  • Engineering Project Management: Risk, Quality, Teams, and Procurement: Rice University
  • Securities Lending Market Fundamentals: EDUCBA
  • Administración Estratégica y Emprendedora: University of New Mexico

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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