• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • U

    University of Maryland, College Park

    Creative Design, Prototyping, and Testing

    Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Persona (User Experience), Design Thinking, Experience Design, Conceptual Design, Agile Product Development, Product Testing, Project Management, Product Lifecycle Management, Product Management, Service Design, Agile Methodology

    4.2
    Rating, 4.2 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Professional Automated Landing Page using Mailchimp

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Digital Marketing Campaigns

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado System

    Intermediate Object-Oriented Programming for Unity Games

    Skills you'll gain: Unity Engine, Video Game Development, Object Oriented Programming (OOP), Object Oriented Design, Game Design, C# (Programming Language), Code Reusability, Event-Driven Programming, File I/O, UI Components, User Interface (UI), Data Import/Export, Data Persistence, Configuration Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    331 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Desarrollo y Diseño de Videojuegos

    Skills you'll gain: Game Design, Animation and Game Design, Video Game Development, Scrum (Software Development), Unity Engine, Value Propositions, Animations, Functional Specification, Proposal Development, Sprint Retrospectives, Business Modeling, Agile Methodology, 3D Assets, Agile Software Development, Software Design Documents, Software Development Methodologies, Customer Analysis, Interaction Design, UI Components, Software Documentation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    392 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universitat Autònoma de Barcelona

    Diseño y Creación de videojuegos

    Skills you'll gain: 3D Modeling, Video Game Development, Game Design, Animation and Game Design, Unity Engine, 3D Assets, Peer Review, User Interface (UI) Design, User Interface (UI), Computer Graphics, Animations, Visualization (Computer Graphics), Software Design Documents, Conceptual Design, Experience Design, Design Elements And Principles, Music, UI Components, Computer Graphic Techniques, Interactive Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    919 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Crea y diseña productos digitales en Canva

    Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Creative Design, Design Software, Digital Analysis, Graphic and Visual Design Software, Layout Design, Digital Assets, Intellectual Property, Web Analytics, Sales Enablement, Graphic Design, Journals, Marketing, Business Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    439 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Write Blog Posts With Outranking: Rank Articles With AI

    Skills you'll gain: Content Optimization, Search Engine Optimization, Blogs, Keyword Research, Content Creation, Content Strategy, Content Performance Analysis, AI Enablement, Editing, AI Integrations, Generative AI, Technology Strategies, Writing

    Beginner · Guided Project · Less Than 2 Hours

  • X

    Xbox

    Fundamentals of Graphic Design

    Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Visual Design, Design, Graphics Software, Graphic Design, Graphic and Visual Design Software, Creative Design, Visual Storytelling, Creativity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Q

    Queen Mary University of London

    Introduction to Market Research

    Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Proposal Writing, Research Reports, Research Methodologies, Business Research, Marketing Management, Marketing, Surveys, Report Writing, Research, Qualitative Research, Data Analysis, Focus Group, Business Ethics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Trustworthiness, Sales Process, Sales Development, Overcoming Objections, Closing (Sales), Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Consultative Selling, Sales Presentation, General Sales Practices, Customer Relationship Building, Needs Assessment, Oral Expression, Sales Presentations, Rapport Building, Sales Pipelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    93 reviews

    Beginner · Specialization · 3 - 6 Months

  • N

    National Taiwan University

    3D CAD Application

    Skills you'll gain: SketchUp (3D Modeling Software), 3D Modeling, Construction, Building Design, 3D Assets, Architecture and Construction, Computer-Aided Design, Visualization (Computer Graphics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    165 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Market Dynamics, Revenue Management, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Market Share, B2B Sales

    4.7
    Rating, 4.7 out of 5 stars
    ·
    171 reviews

    Intermediate · Course · 1 - 4 Weeks

1…137138139…375

In summary, here are 10 of our most popular search engine marketing courses

  • Creative Design, Prototyping, and Testing: University of Maryland, College Park
  • Create a Professional Automated Landing Page using Mailchimp: Coursera
  • Intermediate Object-Oriented Programming for Unity Games: University of Colorado System
  • Desarrollo y Diseño de Videojuegos: Universidad de los Andes
  • Diseño y Creación de videojuegos: Universitat Autònoma de Barcelona
  • Crea y diseña productos digitales en Canva: Coursera
  • Write Blog Posts With Outranking: Rank Articles With AI: Coursera
  • Fundamentals of Graphic Design: Xbox
  • Introduction to Market Research: Queen Mary University of London
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok