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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Social Media Marketing

    Skills you'll gain: Social Media Analytics, Content Performance Analysis, Canva (Software), Brand Management, Instagram, Video Editing, Content Scheduling, Meta Ads Manager, Prompt Engineering, Facebook, Content Creation, Social Media, Social Media Marketing, Marketing Automation, Copywriting, Generative AI, Social Media Content, Video Production, Campaign Management, Digital Marketing

    ★ 4.5 (3.8K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google

    Introduction to Email Marketing

    Skills you'll gain: Digital Media Strategy, Business Marketing

    ★ 4.9 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Social Media Analytics, Instagram, TikTok, Content Development and Management, Content Performance Analysis, Content Strategy, Growth Strategies, Content Optimization, Drive Engagement, Brand Strategy, Digital Marketing, Market Research

    ★ 4.6 (25) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business Management, Business, Sustainable Business

    ★ 4.6 (566) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Press Releases, Social Media Management, Events and Conferences, Social Media, Media Relations, Brand Loyalty, Branding, Marketing and Public Relations, Social Media Campaigns, Event Management, Marketing Strategy and Techniques, Loyalty Programs, Brand Management, Event Planning, Public Relations, Corporate Communications, Strategic Communication, Promotions and Campaigns, Driving engagement

    ★ 4.7 (1.5K) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Content, Social Media Marketing, Shared Media, Consumer Behaviour, Driving engagement, Marketing Communications, Content Creation, Influencing, Social Media Campaigns, Persuasive Communication, Advertising, Marketing, Earned Media, Marketing Psychology, Promotional Strategies, Decision Making

    ★ 4.8 (5.3K) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Adobe

    AI-Powered Content Marketing and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Personalized Campaigns, Data-Driven Marketing, Social Media Content, Responsible AI, Cross-Channel Marketing, Marketing Channel, AI powered creativity, Content Marketing, Generative AI, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

    ★ 4.7 (1.4K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Digital Marketing with Canva

    Skills you'll gain: Canva (Software), Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Marketing Effectiveness, Content Development and Management, Video Production, Digital Media Strategy, Style Guides, Digital Design, Graphic and Visual Design, Graphic Design, Marketing Analytics, Web Analytics, Video Editing, Performance Measurement, Brand Management, Key Performance Indicators (KPIs), Drive Engagement

    ★ 4.5 (6.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Social Media Strategy, Customer Analysis, Content Creation, Marketing Effectiveness, Persona Development, Marketing Analytics, Advertising Campaigns, Social Media Analytics, Instagram, Presentations, Digital Marketing, Brand Management

    ★ 4.8 (23K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • U

    Unilever

    Unilever Digital Marketing Analyst

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Campaign Planning, Digital Marketing, Social Media Campaigns, Campaign Management, Digital Marketing Tools, Web Analytics and SEO, Market Analysis, Digital Advertising, Social Media Marketing, Search Engine Marketing, Marketing Strategies, Digital Media Strategy, Digital Analysis, Google Analytics

    ★ 4.7 (345) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    ★ 4.8 (20) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Generative Engine Optimization (GEO), Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Content Scheduling, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Customer Retention, Search Engine Optimization, Content Performance Analysis, Generative AI

    ★ 4.7 (231) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
1…141516…477

In summary, here are 10 of our most popular product marketing courses

  • Social Media Marketing: Coursera
  • Introduction to Email Marketing: Google
  • Social Media Marketing: SkillUp
  • Business and Marketing Strategies: University of London
  • Sports Marketing: Northwestern University
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • AI-Powered Content Marketing and Strategy: Adobe
  • Digital Marketing with Canva: Coursera
  • Meta Social Media Marketing: Meta
  • Unilever Digital Marketing Analyst: Unilever

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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