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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Working as a Scrum Master

    Skills you'll gain: Scrum (Software Development), Sprint Retrospectives, Sprint Planning, Agile Project Management, Team Building, Agile Methodology, Team Management, Meeting Facilitation, Agile Product Development, Organizational Change, Team Leadership, Employee Coaching, Discussion Facilitation, Stakeholder Management, Change Management, Conflict Management, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    97 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Risk Management, Supply Management, Supplier Management, Competitive Analysis, Strategic Sourcing, Supply Chain, Financial Analysis, Procurement, Market Dynamics, Supply Chain Management, Product Flow Diagram, Financial Statement Analysis, Market Opportunities, Risk Analysis, Market Share, Target Market, Financial Data, Competitive Intelligence, Financial Statements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Create Realistic Reflections with Adobe Photoshop

    Skills you'll gain: Adobe Photoshop, Photo Editing, Adobe Creative Cloud, Computer Graphic Techniques, Photography, Graphics Software, Graphical Tools, Graphic Design, Typography, Creativity

    2.8
    Rating, 2.8 out of 5 stars
    ·
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    Simplilearn

    Ecommerce Listing Course

    Skills you'll gain: Product Promotion, Search Engine Optimization, Paid media, E-Commerce, Logistics Management, Promotions and Campaigns, Logistics, Product Marketing, Promotional Strategies, Product Knowledge, Online Advertising, Digital Advertising, Content Optimization, Social Media Marketing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Business Strategy: Business Model Canvas Analysis with Miro

    Skills you'll gain: New Product Development, Value Propositions, Business Modeling, Product Development, Business Analysis, Business Analysis Tools, Stakeholder Communications, Business Solutions, Presentations, Business Strategy, Strategic Thinking, Business Strategies, Innovation, Entrepreneurship

    4.5
    Rating, 4.5 out of 5 stars
    ·
    147 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Operations: Automation, Analytics & Strategy

    Skills you'll gain: Sales Strategy, Sales Process, Microsoft Copilot, Sales Operations, Sales Enablement, Responsible AI, Generative AI Agents, Anthropic Claude, Sales, Report Writing, HubSpot CRM, Email Automation, Generative AI, Business Process Automation, Automation, Workflow Management, Customer Relationship Management, Forecasting, Revenue Forecasting, Data-Driven Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    126 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting, Artificial Intelligence

    4.1
    Rating, 4.1 out of 5 stars
    ·
    39 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Implement the Scrum Framework

    Skills you'll gain: Backlogs, User Story, Sprint Planning, Agile Software Development, Project Estimation, Agile Methodology, Product Requirements, Agile Product Development, Sprint Retrospectives, Agile Project Management, Estimation, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    Olay

    Quality Control and Regulatory in Cosmetic Science

    Skills you'll gain: Quality Control, Statistical Process Controls, Good Manufacturing Practices, Product Quality (QA/QC), Quality Assurance, Regulatory Compliance, Quality Management, Regulatory Requirements, Regulatory Affairs, Safety Assurance, Safety Standards, Product Testing, Analytical Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Strategy, Thought Leadership, Brand Management, Branding, Employee Engagement, Drive Engagement, Organizational Leadership, Marketing Communications, Brand Awareness, Oral Expression, Strategic Communication, Strategic Leadership, Team Motivation, Motivational Skills, Storytelling, Leadership, Influencing, Performance Measurement, Verbal Communication Skills, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    880 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Python for Real-World Data Analysis

    Skills you'll gain: Seaborn, Data Storytelling, Data Visualization, Data Presentation, Data Integration, A/B Testing, Data Import/Export, Statistical Hypothesis Testing, Text Mining, Data-Driven Decision-Making, Git (Version Control System), Matplotlib, Pandas (Python Package), Version Control, GitHub, Social Media Analytics, Statistical Analysis, Exploratory Data Analysis, Jupyter, NumPy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    94 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Working as a Scrum Master: SkillUp
  • Supply Market Analysis: Rutgers the State University of New Jersey
  • How to Create Realistic Reflections with Adobe Photoshop: Coursera
  • Ecommerce Listing Course: Simplilearn
  • Business Strategy: Business Model Canvas Analysis with Miro: Coursera
  • GenAI for Sales Operations: Automation, Analytics & Strategy: Coursera
  • Generative AI for Sales: Coursera
  • Implement the Scrum Framework: Google
  • Quality Control and Regulatory in Cosmetic Science: Olay
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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