• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • G

    Google

    Build Wireframes and Low-Fidelity Prototypes

    Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Experience, Prototyping, User Interface and User Experience (UI/UX) Design, User Interface (UI), Interaction Design, Persona (User Experience), User Research, Design Elements And Principles

    4.9 stars, 9.7K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (9.7K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Meta

    Meta Android Developer

    Skills you'll gain: React Native, Android Studio, Restful API, User Research, Version Control, GitHub, UI/UX Research, Usability Testing, Jest (JavaScript Testing Framework), Git (Version Control System), Data Structures, Kotlin, Android Jetpack, Android Development, Unix Commands, Persona (User Experience), Interaction Design, Mobile Development, Code Reusability, Javascript

    4.6 stars, 9.3K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.6 (9.3K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • S

    STARWEAVER

    Google Ads Mastery: Search to Performance Max

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Performance marketing, Keyword Research, Search Engine Marketing, Advertising Campaigns, Paid media, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Digital Advertising, Online Advertising, Contextual Advertising, Campaign Planning, Google Analytics, Web Analytics, Bidding, Budget Management, Marketing Budgets, Google Docs

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Gamification

    Skills you'll gain: Game Design, Project Design, Driving engagement, Social Impact, Drive Engagement, Employee Engagement, Motivational Skills, Positive Behavior Support, Psychology, Behavioral Economics, Marketing

    4.8 stars, 2.4K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (2.4K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Sensory Systems Analysis, Branding, Human Learning, Market Research, Business Ethics, Marketing, Brand Loyalty, Ethical Standards And Conduct, Brand Awareness

    4.7 stars, 3.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (3.5K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Improve Email Deliverability

    Skills you'll gain: Email Security, Email Marketing, Email Automation, Authentications, Marketing Effectiveness, Campaign Management, Data Cleansing, Data Quality, Auditing, Digital Marketing, Driving engagement, Marketing Analytics, Data Maintenance, Campaign Planning, Customer Engagement, Continuous Monitoring, Brand Management, Risk Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Meta

    Meta iOS Developer

    Skills you'll gain: React Native, iOS Development, Core Data (Software), Restful API, User Research, Version Control, GitHub, UI/UX Research, Usability Testing, Apple iOS, Jest (JavaScript Testing Framework), Git (Version Control System), Data Structures, Swift Programming, User Interface (UI), Apple Xcode, Unix Commands, Persona (User Experience), Mobile Development, Javascript

    4.6 stars, 8.8K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.6 (8.8K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Operations, Process Analysis, Financial Reporting, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Inventory Control, Cash Flows, Finance, Strategic Marketing, Brand Marketing, Financial Modeling, Business Planning

    4.8 stars, 341 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (341) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • B

    Berklee

    The DIY Musician

    Skills you'll gain: Fundraising and Crowdsourcing, Music Theory, Music, Musical Composition, Peer Review, Music Performance, Storytelling, Project Planning, Instrumental Music, Production Planning, Web Presence, Social Media Content, Brand Marketing, Fundraising, Team Leadership, Sustainable Business, Leadership, Media Production, Automation, Social Media

    4.8 stars, 3.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (3.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Google SEO Fundamentals

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Optimization, Content Strategy, Marketing, Content Creation, Social Media

    4.8 stars, 3.7K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (3.7K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Value Propositions, Customer experience strategy (CX), Storytelling, Branding, Customer experience improvement, Content Marketing, Brand Management, Content Creation, Brand Awareness, Driving engagement, Logo Design, Drive Engagement, Journey Mapping, Journalism, Campaign Management, Creativity, Target Audience, Marketing Operations, Communication

    4.6 stars, 1.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Meta

    Meta React Native

    Skills you'll gain: React Native, Jest (JavaScript Testing Framework), User Research, Version Control, GitHub, UI/UX Research, Usability Testing, Git (Version Control System), Restful API, Unix Commands, Persona (User Experience), Interaction Design, SQL, User Experience Design, User Interface and User Experience (UI/UX) Design, Command-Line Interface, Mobile Development, React.js, Web Development Tools, Javascript

    4.6 stars, 11K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (11K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…146147148…287

In summary, here are 10 of our most popular marketing courses

  • Build Wireframes and Low-Fidelity Prototypes: Google
  • Meta Android Developer: Meta
  • Google Ads Mastery: Search to Performance Max: STARWEAVER
  • Gamification: University of Pennsylvania
  • An Introduction to Consumer Neuroscience & Neuromarketing: Copenhagen Business School
  • Improve Email Deliverability: Coursera
  • Meta iOS Developer: Meta
  • 商务基础 (中文版): University of Pennsylvania
  • The DIY Musician: Berklee
  • Google SEO Fundamentals: University of California, Davis

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok