Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: SAS (Software), Statistical Hypothesis Testing, Statistical Software, Statistical Analysis, Predictive Modeling, Statistical Programming, Statistical Modeling, Statistical Methods, Regression Analysis, Probability & Statistics, Data Analysis
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Big Data, Network Model, Digital Assets, Business Intelligence, Information Management, Data Analysis, Asset Management, Business Analytics, Advanced Analytics, Business Valuation, Data Strategy, Data-Driven Decision-Making, Business Economics, Information Technology, Competitive Intelligence, Data Management, Innovation, Accounting
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Amazon Web Services, Web Applications, Cloud Services, Amazon Elastic Compute Cloud, Information Technology, Cloud Computing, Public Cloud, IT Infrastructure, Computer Systems, Amazon S3, Web Development, General Networking, Web Servers, Operating Systems, Servers, Virtualization, Data Centers, Hypertext Markup Language (HTML), Data Analysis, Project Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica del Perú
Skills you'll gain: Business Analytics, Dimensionality Reduction, Data Processing, Analytics, Data Cleansing, Data Transformation, Anomaly Detection, Project Management Life Cycle, Business Analysis, Databases, R (Software), R Programming, Data Analysis, Data Quality, Data Science, Big Data, Exploratory Data Analysis, Statistical Programming, Supervised Learning, Software Installation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building, Leadership
Beginner · Course · 1 - 3 Months

Interactive Brokers
Skills you'll gain: Derivatives, Financial Trading, Financial Market, Securities Trading, Risk Management, Market Analysis, Capital Markets, Risk Analysis, Investments, Technical Analysis, Market Dynamics, Profit and Loss (P&L) Management
Intermediate · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Data Visualization, Descriptive Analytics, Data-Driven Decision-Making, Data Analysis, Data Visualization Software, Predictive Analytics, Business Analytics, Database Management, Data Science, Relational Databases, Forecasting, Python Programming
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Marketing Psychology, Influencing, Persuasive Communication, Consumer Behaviour, Advertising, Marketing Communications, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Promotional Strategies, Psychology, Anatomy
Intermediate · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Statistical Visualization, Data Manipulation, Data Visualization, Data Analysis, Predictive Analytics, Simulations
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions
Beginner · Course · 1 - 3 Months