Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

University of Maryland, College Park
Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Design Thinking, Conceptual Design, Product Testing, Project Management, Product Management, Agile Methodology
Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Business Process Management, IT Management, Business Process Improvement, Technical Management, Operations Management, Continuous Improvement Process, Information Technology, Information Systems, Business Operations, Enterprise Resource Planning, Quality Management, Customer Relationship Management, IT Infrastructure, Leadership and Management, Business Intelligence
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting
Mixed · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Salesforce, Data Security, Customer Relationship Management (CRM) Software, Customer Engagement, Role-Based Access Control (RBAC), Customer Service, Data Maintenance, Business Reporting, Data Management, Workflow Management, Data Integrity, Process Design, Lead Generation, Business Process Automation, Cloud Computing, Automation, Mobile Security
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing
Intermediate · Course · 1 - 3 Months

UiPath
Skills you'll gain: Robotic Process Automation, Automation, Data Flow Diagrams (DFDs), Programming Principles, Computational Logic
Beginner · Course · 1 - 3 Months

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Multiple educators
Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
Build toward a degree
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Generative AI, Fraud detection, AI Personalization, Financial Regulation, Predictive Analytics, Financial Services, Personalized Service, Financial Forecasting, Financial Trading, Retail Banking, Financial Reporting, Compliance Management, Artificial Intelligence, Risk Analysis, Emerging Technologies, Automation
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Editing, Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Blogs, AI Enablement, Workflow Management
Beginner · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Layout Design, UI/UX Strategy, Persona (User Experience), User Flows, Version Control
Beginner · Specialization · 3 - 6 Months