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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistics and Applied Data Analysis

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Statistical Analysis, Regression Analysis, Probability, Probability Distribution, Sampling (Statistics), Box Plots, Histogram, R Programming, Statistical Methods, Probability & Statistics, Scatter Plots, Microsoft Excel, Statistics, Data Import/Export, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Smart Device & Mobile Emerging Technologies

    Skills you'll gain: Wireless Networks, Telecommunications, Mobile Development, Apple iOS, Display Devices, Business Planning, Product Planning, Android (Operating System), Company, Product, and Service Knowledge, Communication Systems, Business Strategy, Network Analysis, Emerging Technologies, Operating Systems, Digital Communications, Peripheral Devices, Market Trend, Network Architecture, Global Positioning Systems, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    481 reviews

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Developing AI Applications on Azure

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Microsoft Azure, Applied Machine Learning, Python Programming, Machine Learning, Machine Learning Algorithms, Data Science, Image Analysis, Computer Vision, Application Deployment, Natural Language Processing, Application Programming Interface (API)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    978 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Engaging Content for YouTube

    Skills you'll gain: Video Production, Web Analytics and SEO, Media Production, Driving engagement, Content Strategy, Video Editing, Content Performance Analysis, Content Creation, Web Content, Live Streaming, Storytelling, Scripting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Big Data, Systems Thinking, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Research Methodologies, Machine Learning, Data Collection, Computational Thinking, Agentic systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Search Expert

    Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Real Time Data, Business Intelligence, Big Data, Data Science, Business Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    270 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Columbia University

    HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective)

    Skills you'll gain: Value-Based Care, Health Informatics, Care Coordination, Analytics, Health Care Administration, Data Analysis, Health Policy, Interoperability, Data Ethics, Health Care, Health Information Management, Health Technology, Patient-centered Care, Chronic Diseases, Telehealth, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    141 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Improve your productivity and performance with Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Productivity, Marketing Materials, Productivity Software, Design, Graphic and Visual Design Software, Marketing Design, Business Marketing, Creative Design, Organizational Skills, Graphic Design, Design Elements And Principles, Digital Content, Digital Assets

    4.5
    Rating, 4.5 out of 5 stars
    ·
    35 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Sales Operations/Management

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    435 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy I: How The Global Economy Works

    Skills you'll gain: Global Marketing, Cultural Diversity, International Relations, World History, Policy Analysis, Economics, Political Sciences, Economic Development, Business Management, Business Strategy, Business Economics, Competitive Analysis, Risk Management, Business Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    298 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a value proposition canvas in Miro

    Skills you'll gain: Competitive Analysis, Customer Analysis, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Presentations, Business Priorities, Data Visualization, Marketing, Collaborative Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Programmatic Advertising

    Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Content Strategy, Data Ethics, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Statistics and Applied Data Analysis: University of Colorado Boulder
  • Smart Device & Mobile Emerging Technologies: Yonsei University
  • Developing AI Applications on Azure: LearnQuest
  • Creating Engaging Content for YouTube: Coursera
  • Computational Social Science: University of California, Davis
  • Splunk Search Expert: Splunk Inc.
  • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective): Columbia University
  • Improve your productivity and performance with Canva: Coursera
  • Sales Operations/Management: West Virginia University
  • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign

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