• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    414 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    How to be a People Leader

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Conflict Management, Team Leadership, Diversity Training, Organizational Leadership, Diversity and Inclusion, Workplace inclusivity, Leadership and Management, People Management, Rapport Building, Leadership, Diversity Awareness, Occupational Safety And Health, Leadership Development, Team Performance Management, Interpersonal Communications, Communication, Strategic Leadership, Safety Culture, Mental Health

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Computational Thinking for K-12 Educators: Sequences and Loops

    Skills you'll gain: Program Development, Computational Thinking, Education Software and Technology, Collaborative Software, Digital pedagogy, Programming Principles, Debugging, Computer Programming, Computer Programming Tools, Algorithms, Computer Science, Brainstorming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Legal Document Management

    Skills you'll gain: Legal Technology, Document Management, Generative AI, AI Workflows, Compliance Management, AI Integrations, Contract Management, Automation, Contract Review

    3.8
    Rating, 3.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Investment Management

    Skills you'll gain: Portfolio Management, Wealth Management, Risk Management, Financial Systems, Investment Management, Financial Market, Portfolio Risk, Capital Markets, Risk Analysis, Risk Modeling, Investments, Asset Management, Performance Measurement, Market Dynamics, Environmental Social And Corporate Governance (ESG), Financial Planning, Securities (Finance), Risk Appetite, Finance, Equities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Droit International de l'Eau Douce

    Skills you'll gain: Water Resources, Water Resource Management, Climate Change Adaptation, Water Sustainability, Arbitration, Mediation, Environmental Laws, International Relations, Law, Regulation, and Compliance, Environmental Policy, Diplomacy, Environmental Issue, Natural Resource Management, Litigation and Civil Justice, Environmental Regulations, Environment and Resource Management, Conflict Management, Adjudication, Case Law

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Marketing with TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Business Marketing, Data-Driven Marketing, Content Scheduling, Social Media Content, Social Media Marketing, Online Advertising, Brand Marketing, Social Media Strategy, Social Media, Marketing Strategies, Performance Measurement, Content Marketing, Content Creation, Video Editing, Video Production, Social Media Management, Advertising, Advertising Campaigns

    4.7
    Rating, 4.7 out of 5 stars
    ·
    149 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Implementación de Actividades PhET para la Educación STEM

    Skills you'll gain: Education Software and Technology, Mathematics Education, Digital pedagogy, Design Reviews, Simulations, Simulation and Simulation Software, User Feedback

    4.9
    Rating, 4.9 out of 5 stars
    ·
    96 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Financial Statements, Brand Management, Customer Analysis, Marketing, Financial Statement Analysis, Branding, Strategic Leadership, Brand Marketing, Leadership Development, Business Analytics, Income Statement, Business Analysis, Intercultural Competence, Financial Analysis, Accounting, Financial Management, Financial Acumen, Leadership, Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Build Your Creative Brand and Online Presence

    Skills you'll gain: Video Editing, Instagram, Content Performance Analysis, Social Media Content, Video Production, Content Creation, Storytelling, Brand Strategy, Photo/Video Production and Technology, Social Media Strategy, Media Production, Portfolio Management, Social Media, Web Presence, Content Strategy, Social Media Management, Branding, Web Content, Professional Networking, Entrepreneurship

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Strategizing the Use of Generative AI in Learning Design

    Skills you'll gain: Responsible AI, Generative AI, ChatGPT, LLM Application, Education Software and Technology, AI Integrations, Design Strategies, Artificial Intelligence, Data Ethics, Content Creation, Professional Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

1…154155156…753

In summary, here are 10 of our most popular social media analytics courses

  • E-Marketing: University of California, Irvine
  • How to be a People Leader: University of Alberta
  • Computational Thinking for K-12 Educators: Sequences and Loops: University of California San Diego
  • GenAI for Legal Document Management: Coursera
  • Investment Management: University of Geneva
  • Droit International de l'Eau Douce: University of Geneva
  • Marketing with TikTok: Aptly
  • Implementación de Actividades PhET para la Educación STEM: University of Colorado Boulder
  • Foundations of Management: IESE Business School
  • Build Your Creative Brand and Online Presence: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok