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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media and Digital Marketing Fundamentals

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media Content, Social Media, Content Creation, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    391 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Quantitative Research, Analytics, Market Research, Data-Driven Decision-Making, Market Share, Business Metrics, Consumer Behaviour, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    977 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Competitive Analysis, Consumer Behaviour, Target Market, Market Share, Revenue Management, Global Marketing, Marketing Psychology, Business Strategy, Product Strategy, Marketing, Cost Accounting, Value Propositions, Strategic Marketing, Economics, Demand Planning, Game Theory, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    925 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Process Mapping, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    464 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    É

    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Engineering, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Psicología

    Skills you'll gain: Student-Centred Learning, Psychology, Human Learning, Learning Theory, Creativity, Human Development, Behavior Management, Neurology, Formal Learning, Self-Awareness, Applied Behavior Analysis, Education and Training, Student Engagement, Culture, Molecular Biology, Language Disorders, Anatomy, Cognitive Behavioral Therapy, Computational Thinking, Systems Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Introduction - Getting to Know You

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Fundamentals

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Chicago

    Understanding the Brain: The Neurobiology of Everyday Life

    Skills you'll gain: Neurology, Physiology, Anatomy, Behavioral Health, Mental and Behavioral Health, Mental Health Diseases and Disorders, Vital Signs, Control Systems, Coordination, Biology, Communication Systems

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Essentials of Sensory Science

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Food and Beverage, Consumer Behaviour, Scientific Methods, Systems Of Measurement, Case Studies, Quality Assurance, Physiology, Research Design, Usability Testing, Science and Research, Data Collection, Statistical Analysis, Nutrition and Diet, Human Factors, Anatomy, Product Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
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In summary, here are 10 of our most popular consumer behavior courses

  • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
  • Introdução ao Marketing Analítico: Insper
  • Positioning: What you need for a successful Marketing Strategy: IE Business School
  • Pricing Strategy Optimization: University of Virginia
  • Business and Marketing Strategies: University of London
  • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
  • Intro to International Marketing: Yonsei University
  • Psicología: Universidad de Palermo
  • Principles of Economics: Introduction - Getting to Know You: Rice University
  • Google SEO Fundamentals: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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