• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • V

    Vanderbilt University

    AI Agents and Agentic AI in Python: Powered by Generative AI

    Skills you'll gain: Prompt Engineering, Agentic systems, ChatGPT, Generative AI Agents, AI Orchestration, Prompt Patterns, Agentic Workflows, OpenAI API, LLM Application, AI literacy, AI Enablement, AI Workflows, AI powered creativity, Generative AI, Artificial Intelligence, Tool Calling, Large Language Modeling, AI Security, Business Logic, File I/O

    4.8 stars, 8.6K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (8.6K) · Beginner · Specialization · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • P

    Pearson

    Monitoring the Macroeconomy

    Skills you'll gain: Economics, Key Performance Indicators (KPIs), Market Data, Economics, Policy, and Social Studies, Performance Measurement, Economic Development, Analysis, Benchmarking, Descriptive Statistics, Surveys, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Toronto

    Introduction to Psychology

    Skills you'll gain: Psychology, Clinical Psychology, Mental Health Diseases and Disorders, Sensory Systems Analysis, Psychiatry, Mental Health Therapies, Human Development, Learning Theory, Psychotherapy, Mental Health, Social Sciences, Applied Behavior Analysis, Scientific Methods, Sociology, Neurology, Child Development, Experimentation

    4.9 stars, 5.4K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (5.4K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Effective Compliance Programs

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Law, Regulation, and Compliance, Internal Communications, Regulatory Requirements, Procedure Development, Continuous Monitoring, Culture Transformation, Behavior Management, Disciplinary Procedures, Ethical Standards And Conduct, Psychology, Strategic Planning

    4.9 stars, 887 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (887) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Brand Storytelling For Sales: Influence Buyer Decisions

    Skills you'll gain: Rapport Building, Consultative Selling, Persuasive Communication, Storytelling, Selling Techniques, Consumer Behaviour, Emotional Intelligence, Non-Verbal Communication, Empathy & Emotional Intelligence, Customer Relationship Building, Marketing Psychology, Verbal Communication Skills, Trustworthiness, Sales Strategy, Sales, Brand Strategy, Influencing, Sales Process, Decision Making, Leadership

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • W

    Wesleyan University

    Abnormal Psychology

    Skills you'll gain: Motivational Interviewing, Psychological Evaluations, Cognitive Behavioral Therapy, Mental Health Diseases and Disorders, Mental Health Therapies, Behavioral Health, Mental and Behavioral Health, Psychiatry, Psychotherapy, Clinical Psychology, Behavior Management, Psychosocial Assessments, Cultural Responsiveness, Mental Health, Diversity Awareness, Behavioral Management, Health Promotion, Psychology, Experimentation, Goal Setting

    4.8 stars, 768 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (768) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Pearson

    Introduction to Marketing and Strategic Planning

    Skills you'll gain: Product Planning, Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Marketing, New Product Development, Marketing Strategy and Techniques, Business Planning, Marketing Strategies, Marketing Management, Marketing Operations, Strategic Planning, Competitive Analysis, Promotional Strategies, Consumer Behaviour, Business Strategies, Decision Making, Value Propositions, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Gamification

    Skills you'll gain: Game Design, Project Design, Driving engagement, Social Impact, Drive Engagement, Employee Engagement, Motivational Skills, Positive Behavior Support, Psychology, Behavioral Economics, Marketing

    4.8 stars, 2.4K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (2.4K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Economics, Policy, and Social Studies, Social Sciences, Resource Allocation, Market Analysis, Socioeconomics, Consumer Behaviour, Decision Making, Critical Thinking

    4.8 stars, 3.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (3.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Marketing Communications, Digital Media Strategy, Communication Planning, Case Studies, Global Marketing, Strategic Communication, Brand Strategy, Branding, Market Opportunities, Business Management, Business Modeling, Business Strategy, Cross-Channel Marketing, Product Lining, New Business Development, E-Commerce, Market Trend

    4.7 stars, 6.3K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (6.3K) · Mixed · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: Preview
    Preview
  • I

    IE Business School

    Brand and Product Management

    Skills you'll gain: Product Lifecycle Management, Brand Strategy, Customer experience strategy (CX), Brand Management, Branding, Competitive Analysis, Product Management, Product Planning, Product Strategy, New Product Development, Journey Mapping, Customer Engagement, Design and Product, Demand Planning, Internal Communications, Employee Engagement, Estimation, Consumer Behaviour, Portfolio Management, Conversion Funnel Analysis

    4.7 stars, 2.7K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (2.7K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Competitive Advantage and Market Positioning Strategies

    Skills you'll gain: Strategic Marketing, Product Strategy, Marketing, Business Strategy, Go To Market Strategy, Marketing Strategy and Techniques, Value Propositions, Design Thinking, Customer Analysis, Market Dynamics, Brand Strategy, Target Market, Strategic Thinking, Product Development, Product Lining, Branding, New Product Development, Consumer Behaviour, Competitive Analysis, Market Trend

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…161718…151

In summary, here are 10 of our most popular consumer behavior courses

  • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
  • Monitoring the Macroeconomy: Pearson
  • Introduction to Psychology: University of Toronto
  • Effective Compliance Programs: University of Pennsylvania
  • Brand Storytelling For Sales: Influence Buyer Decisions: The Expert Academy
  • Abnormal Psychology: Wesleyan University
  • Introduction to Marketing and Strategic Planning: Pearson
  • Gamification: University of Pennsylvania
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Management of Fashion and Luxury Companies: Università Bocconi

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok