Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Amazon Web Services
Skills you'll gain: Data Analysis, Dashboard, Analytics, Amazon Web Services, Descriptive Analytics, Data Presentation, Interactive Data Visualization, Data Visualization Software, Big Data, Data-Driven Decision-Making, Cloud Computing
Beginner · Course · 1 - 4 Weeks
University of California, Davis
Skills you'll gain: Content Marketing, Marketing Strategy and Techniques, Copywriting, Writing, Professional Networking
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Governance, Data Quality, Data Integration, Data Dictionary, Data Validation, Health Informatics, Data Modeling, Extract, Transform, Load, Data Synthesis, Health Systems, Fraud detection, Data Management, Metadata Management, Health Care, Analytics, Clinical Data Management, Healthcare Industry Knowledge, Data Analysis, Health Information Management, Data Literacy
Intermediate · Specialization · 3 - 6 Months
IE Business School
Skills you'll gain: Content Marketing, Storytelling, Content Creation, Brand Strategy, Drive Engagement, Branding, Marketing Communications, Copywriting, Customer Engagement, Content Strategy, Brand Awareness, Advertising, Journalism, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Content Marketing, Marketing Design, Analytics
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Data Ethics, AI Personalization, Digital Marketing, Marketing Strategies, Marketing, Marketing Analytics, Social Media Marketing, Artificial Intelligence, Advertising Campaigns, Personalized Service, Data-Driven Decision-Making, Predictive Analytics, Customer Engagement, Customer Insights, Social Media, Content Creation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Social Media Content, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Social Network Analysis, Social Media Marketing, Social Media, Consumer Behaviour, Content Creation, Influencing, Advertising, Marketing, Marketing Psychology, Brand Strategy, Storytelling, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months