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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Introduction to Social Media Marketing with Visme

    Skills you'll gain: Instagram, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Social Media Management, Organizational Skills, Graphic and Visual Design Software, Marketing, Content Marketing, Creative Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    834 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media, Data Visualization, Google Ads, Marketing Budgets

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Meta Social Media Marketing Capstone

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Content Performance Analysis, Campaign Management, Social Media Analytics, Digital Marketing Campaigns, Marketing, Digital Marketing, Digital Advertising, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    734 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Building a Business Presence With Facebook Marketing

    Skills you'll gain: Facebook, Meta Ads Manager, Driving engagement, Social Media Content, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience, Web Presence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Digital Marketing Tools, Target Market, Sales Strategy, Marketing Planning, Marketing, Marketing Effectiveness, Target Audience, Business Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Brand Strategy, Digital Marketing, Branding, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Marketing Digital e E-Commerce

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Target Market, Search Engine Optimization, Social Media, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Customer Retention, Customer Relationship Management, Online Advertising, Digital Media Strategy, Email Automation, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media Management, Customer Engagement, Strategic Partnership, Gmail, Drive Engagement, Target Audience, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Création de Designs Marketing avec Canva

    Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Social Media Strategy, Content Creation, Marketing, Branding, Brand Management, Dashboard

    3.9
    Rating, 3.9 out of 5 stars
    ·
    48 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Productivity & Automation

    Skills you'll gain: Workflow Management, IT Automation, Business Process Automation, AI Enablement, AI literacy, Scripting, AI Workflows, Automation, AI Integrations, Document Management, Collaborative Software, Generative AI, Artificial Intelligence, Data Entry, Application Programming Interface (API), Restful API

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    Playwright Power Techniques: Fast and Reliable Web Testing

    Skills you'll gain: Test Script Development, Software Testing, Scenario Testing, Test Automation, Regression Testing, Continuous Integration, Test Tools, CI/CD, Test Engineering, Web Development Tools, Browser Compatibility, Continuous Deployment, Continuous Delivery, Test Execution Engine, GitLab, Debugging, User Interface (UI), Scalability, Context Management, Authentications

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Build Intelligent Agents Using DeepSeek & N8N

    Skills you'll gain: Email Automation, Workflow Management, Agentic Workflows, AI Workflows, No-Code Development, Deepseek, LLM Application, Generative AI Agents, Large Language Modeling, Generative AI, Automation, Application Deployment, AI Integrations, Google Sheets, Context Management, Gmail, Software Installation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing automation courses

  • Introduction to Social Media Marketing with Visme: Coursera
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Assess for Success: Marketing Analytics and Measurement: Google
  • Meta Social Media Marketing Capstone: Meta
  • Building a Business Presence With Facebook Marketing: Coursera
  • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Google Marketing Digital e E-Commerce: Google
  • Small Business Marketing Using YouTube: Coursera
  • Création de Designs Marketing avec Canva: Coursera
  • Productivity & Automation : Coursera

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