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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Salesforce Introduction

    Skills you'll gain: Salesforce, Cloud Applications, Email Automation, Data Management

    3.8
    Rating, 3.8 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U
    P

    Multiple educators

    Business Innovation and Digital Disruption

    Skills you'll gain: Storytelling, Data Storytelling, Business Strategy, Design Thinking, Business Strategies, Sustainable Business, Brand Strategy, Business Solutions, Business Planning, Innovation, Presentations, Market Opportunities, Business Modeling, Design and Product, Business Risk Management, Branding, Strategic Thinking, Process Design, Digital Transformation, Persuasive Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    59 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Innovation, Design, Entrepreneurship

    Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Business Modeling, Health Equity, Lean Six Sigma, Market Analysis, Competitive Analysis, Performance Improvement, Process Improvement, Healthcare Industry Knowledge, Stakeholder Analysis, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Getting started with TensorFlow 2

    Skills you'll gain: Tensorflow, Keras (Neural Network Library), Model Evaluation, Deep Learning, Image Analysis, Convolutional Neural Networks, Transfer Learning, Supervised Learning, Computer Vision, Model Deployment, Artificial Neural Networks, Data Preprocessing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    581 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Awareness Using Digital Brand Activation

    Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Arm

    Introduction to Microprocessors

    Skills you'll gain: Microarchitecture, Computer Architecture, Hardware Architecture, Computer Hardware, Computer Systems, Computer Science, Embedded Systems, OS Process Management, Computer Programming, C (Programming Language), Program Development, C# (Programming Language)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gemini in Google Slides

    Skills you'll gain: Gemini, Presentations, AI Product Strategy, Google Workspace, Generative AI, Prompt Engineering

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Change Leadership: Developing Strategic Gap Analysis in Miro

    Skills you'll gain: Gap Analysis, Change Management, Business Process Reengineering, Project Management, Personal Development, Business Process, Process Mapping, Miro AI, Organizational Strategy, Business Strategies, Business Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    218 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Ethics, Culture, and Global Perspectives

    Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    228 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Tech Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Development, Business Modeling, Presentations, Entrepreneurship, Communication, Persona Development, Customer Analysis, Financial Statements, Business Strategy, Innovation, Technical Management, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción a PicsArt para Redes Sociales

    Skills you'll gain: Photo Editing, Instagram, Social Media Content, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Graphical Tools, Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Machine Learning for Marketers: University of Colorado System
  • Salesforce Introduction: LearnKartS
  • Business Innovation and Digital Disruption: Universidad de Palermo
  • Healthcare Innovation, Design, Entrepreneurship: University of Illinois Urbana-Champaign
  • Getting started with TensorFlow 2: Imperial College London
  • Brand Awareness Using Digital Brand Activation: Coursera
  • Introduction to Microprocessors: Arm
  • Gemini in Google Slides: Google Cloud
  • Change Leadership: Developing Strategic Gap Analysis in Miro: Coursera
  • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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