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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Research and Draft a Competitive Analysis

    Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Research Reports, Business Research, Market Analysis, Report Writing, Business Strategy, Marketing, Strategic Thinking, Business Writing, Market Data, Strategic Decision-Making, Business Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    Management Communication 管理沟通

    Skills you'll gain: Communication Strategies, Non-Verbal Communication, Communication, Verbal Communication Skills, Business Communication, Team Management, Internal Communications, Interviewing Skills, Interpersonal Communications, Negotiation, Public Speaking, Intercultural Competence, Cultural Diversity, Cultural Sensitivity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    178 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Davis

    DevOps Culture and Mindset

    Skills you'll gain: DevOps, Continuous Delivery, CI/CD, Continuous Integration, Process Mapping, Continuous Deployment, Culture Transformation, Continuous Improvement Process, Lean Methodologies, Risk Management, Quality Improvement, Process Improvement, Organizational Structure, Organizational Development, Operational Efficiency, Organizational Change, Software Architecture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    598 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Innovation & Entrepreneurship - From Design Thinking to Funding

    Skills you'll gain: Business Modeling, Design Thinking, Innovation, Ideation, Entrepreneurship, Solution Design, Business Strategy, Business Architecture, Customer Insights, Brainstorming, Customer Analysis, Market Opportunities, Entrepreneurial Finance, Creativity, Product Strategy, Fundraising and Crowdsourcing, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Design Thinking and Global Startup

    Skills you'll gain: Design Thinking, Business Modeling, Sales Presentations, Entrepreneurship, Product Development, Prototyping, Presentations, Lean Methodologies, New Product Development, Product Design, Human Centered Design, Entrepreneurial Finance, Value Propositions, Ideation, Innovation, Emerging Technologies, Manufacturing Operations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    147 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Systems, Market Opportunities, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Customer experience strategy (CX), Inventory and Warehousing, Analytics, Financial Analysis, Inventory Management System, Inventory Control, Financial Data, Data Analysis, Cost Estimation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    828 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law: Competing in Europe

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Writing, Regulation and Legal Compliance, Law, Regulation, and Compliance, Compliance Management, Commercial Laws, Competitive Analysis, Mergers & Acquisitions, Advocacy, Commercialization, Branding, Brand Strategy, Procurement, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    310 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Planning, Economic Development, Global Marketing, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Investments, Finance, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    136 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Agile Projects: Developing Tasks with Taiga

    Skills you'll gain: Agile Product Development, User Story, Agile Project Management, Agile Methodology, Product Roadmaps, Project Management Software, Project Management, Product Development, Value Propositions, Product Design, Customer experience improvement, Stakeholder Communications

    4.2
    Rating, 4.2 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Vital Skills for Data Science

    Skills you'll gain: Data Ethics, Data Visualization, Data Visualization Software, Interactive Data Visualization, Visualization (Computer Graphics), Data Security, Data Presentation, User Centered Design, Technical Communication, Cybersecurity, Healthcare Ethics, Cyber Attacks, Usability, Statistical Reporting, Computer Security, Data Storytelling, Ethical Standards And Conduct, Medical Science and Research, Information Privacy, Analysis

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    132 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Fundamentals of Graphic Design

    Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Visual Design, Design, Graphics Software, Graphic Design, Graphic and Visual Design Software, Creative Design, Visual Storytelling, Creativity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Digital Technology in Manufacturing

    Skills you'll gain: Product Lifecycle Management, Embedded Systems, Embedded Software, Automation Engineering, Machine Controls, Manufacturing and Production, Manufacturing Processes, Product Engineering, Robotic Process Automation, Control Systems, Computer-Aided Design, Manufacturing Operations, Automation, Internet Of Things, Production Process, Robotics, Cyber Engineering, Digital Transformation, Industrial Engineering, Business Process Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Research and Draft a Competitive Analysis: Coursera
  • Management Communication 管理沟通: Peking University
  • DevOps Culture and Mindset: University of California, Davis
  • Innovation & Entrepreneurship - From Design Thinking to Funding: 28DIGITAL
  • Design Thinking and Global Startup: Korea Advanced Institute of Science and Technology(KAIST)
  • Supply Chain Analytics: Rutgers the State University of New Jersey
  • European Business Law: Competing in Europe: Lund University
  • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
  • Agile Projects: Developing Tasks with Taiga: Coursera
  • Vital Skills for Data Science: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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