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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Machine Learning Methods, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Test Data, Machine Learning, Dimensionality Reduction, Performance Metric, Performance Testing, Spreadsheet Software, Analysis, Systems Design, Solution Design, Predictive Modeling, Microsoft Excel, Statistical Methods

    4.3
    Rating, 4.3 out of 5 stars
    ·
    833 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Amazon Web Services

    AWS Generative AI Applications

    Skills you'll gain: Responsible AI, Generative AI, Generative AI Agents, Prompt Engineering, Amazon Bedrock, Data Ethics, AWS SageMaker, AI Workflows, Agentic systems, AI Product Strategy, Agentic Workflows, Amazon Web Services, AI Integrations, LLM Application, AI Orchestration, MLOps (Machine Learning Operations), Application Programming Interface (API), Application Development, Solution Architecture, Data Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    126 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Generative AI for Business Leaders

    Skills you'll gain: Prompt Engineering, Business Leadership, Dashboard Creation, Strategic Leadership, Prompt Engineering Tools, Project Management, Generative AI Agents, AI powered creativity, ChatGPT, Generative AI, Email Marketing, Digital Marketing, Leadership and Management, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Artificial Intelligence, Initiative and Leadership, Responsible AI, Business, Business Operations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Computational Methods in Pricing and Model Calibration

    Skills you'll gain: Regression Analysis, Derivatives, Financial Market, Statistical Methods, Market Data, Financial Modeling, Securities (Finance), Mathematical Modeling, Numerical Analysis, Equities, Model Optimization, Python Programming, Algorithms, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Program Management Fundamentals

    Skills you'll gain: Program Management, Return On Investment, Project Portfolio Management, Organizational Strategy, Program Implementation, Project Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Benefits Administration, Program Development, Project Closure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Figma UI UX Design Essentials Pt.1: Tools & Foundations

    Skills you'll gain: Wireframing, Figma (Design Software), Layout Design, Prototyping, User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Typography, Collaborative Software, User Interface (UI) Design, Graphic and Visual Design, Animations, Color Matching

    4.1
    Rating, 4.1 out of 5 stars
    ·
    37 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax Laws, Tax, General Shipping and Receiving, Logistics Management, Logistics, Global Marketing, Export Control, Competitive Analysis, Insurance, Payment Systems, Risk Management, Shipping and Receiving, Strategic Partnership, Strategic Decision-Making, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Grow as a Manager

    Skills you'll gain: Management Training And Development, Leadership and Management, Lifelong Learning, Leadership, Growth Mindedness, Team Motivation, AI Enablement, AI literacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    IS/IT Governance

    Skills you'll gain: IT Management, Technology Strategies, Change Management, Information Technology, Portfolio Management, Governance, Project Portfolio Management, Investment Management, System Implementation, Resource Allocation, Return On Investment, Risk Analysis, Financial Analysis, Cost Benefit Analysis, Risk Management, Resource Consumption Accounting, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    756 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create your e-commerce store with Ecwid

    Skills you'll gain: Product Assortment, Customer Communications Management, Content Management Systems, Retail Management, Retail Store Operations, Payment Processing, Payment Systems, Merchant Services, E-Commerce, Web Content, Product Management, Shipping and Receiving, Sales Tax, Marketing, Account Management, Order Fulfillment, System Configuration, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Internal Communications, Brand Management, Branding, Promotional Strategies, Business Development, Brand Strategy, Proposal Development, Event Planning, Campaign Planning, Case Studies, Stakeholder Engagement, Driving engagement, Strategic Partnership, Stakeholder Management, Stakeholder Analysis, Stakeholder Communications, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    286 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Recommender Systems: University of Minnesota
  • Personal Branding: Stand Out and Succeed: University of Michigan
  • AWS Generative AI Applications: Amazon Web Services
  • Generative AI for Business Leaders: SkillsBooster Academy
  • Computational Methods in Pricing and Model Calibration: Columbia University
  • Program Management Fundamentals: Microsoft
  • Figma UI UX Design Essentials Pt.1: Tools & Foundations: Skillshare
  • Comércio Internacional: Fundação Instituto de Administração
  • Grow as a Manager: Google
  • IS/IT Governance: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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