Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Communication Planning, Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Integrated Marketing Communications, Brand Strategy, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Paid media, Key Performance Indicators (KPIs), Research and Design, Market Research
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Ethics, Law, Regulation, and Compliance, Business Ethics, Strategic Thinking, Ethical Standards And Conduct, Regulatory Requirements, Regulatory Compliance, Analytical Skills, Responsible AI, Regulation and Legal Compliance, Technology Strategies, Compliance Management, Decision Making, Business Analysis, Business Strategy, Conflict Management, Information Privacy, Accountability
Beginner · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Product Strategy, Strategic Marketing, Competitive Intelligence, Strategic Thinking, Corporate Strategy, Market Dynamics, Go To Market Strategy, New Product Development, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Opportunities, Design and Product, Decision Making, Innovation, Coordination
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Auditing, Internal Controls, External Auditing, Financial Auditing, Generally Accepted Auditing Standards, Audit Planning, Internal Auditing, Risk Analysis, Fraud detection, Business Strategies, Verification And Validation, Business Risk Management, Business Strategy, Risk Management, Probability & Statistics, Financial Reporting
Build toward a degree
Intermediate · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Negotiation, Contract Negotiation, Price Negotiation, Procurement, Goal Setting, Overcoming Objections, Communication, Business Research, Oral Expression
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Game Theory, Market Analysis, Resource Allocation, Economics, Policy, and Social Studies, Environmental Issue, Competitive Analysis, Environmental Policy, Public Policies, Decision Making, Strategic Decision-Making
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Governance, Stakeholder Engagement, Law, Regulation, and Compliance, Regulatory Compliance, Regulation and Legal Compliance, Compliance Management, Governance Risk Management and Compliance, Risk Management, Business Ethics, Compliance Training, Regulatory Requirements, Risk Management Framework, Stakeholder Management, Corporate Strategy, Business Risk Management, Corporate Communications, Enterprise Risk Management (ERM), Stakeholder Communications, Environmental Social And Corporate Governance (ESG), Corporate Sustainability
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Business Process Modeling, Process Modeling, Data Storytelling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Data Visualization, Data Presentation, AI Enablement, Sustainable Development, Social Impact, Generative AI, Customer Insights, Customer Relationship Management (CRM) Software, Innovation, Product Knowledge, Environmental Social And Corporate Governance (ESG)
Intermediate · Specialization · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: AI Product Strategy, AI Enablement, Business Strategy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Responsible AI, Data Ethics, Artificial Neural Networks, Applied Machine Learning, Data Science, Deep Learning, Machine Learning, Recruitment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Customer Advocacy, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Generative AI, AI Product Strategy, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Verbal Strategic Communication, Project Risk Management, Project Performance, Solution Design, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Business Metrics, Stakeholder Communications, Process Design, Internal Communications, Business Strategy
Beginner · Course · 1 - 4 Weeks