• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Data & Finance for the future

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Data Visualization, Data Presentation, Business Analytics, Regression Analysis, Business Valuation, Financial Acumen, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, International Finance, Business Economics, Economics, Financial Policy, Economic Development

    ★ 4.7 (514) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Chris Croft Training

    Measurement in Management: Informing Leadership Decisions

    Skills you'll gain: Performance Measurement, Key Performance Indicators (KPIs), Data Literacy, Operations Management, Leadership and Management, Business Management, Business Leadership, Data Management, Systems Of Measurement, Leadership, Data Analysis, Cost Management, Team Management, Decision Making, Business Analysis, Leadership Studies, Critical Thinking, Data Presentation, Critical Thinking and Problem Solving, Data Visualization

    Mixed · Course · 1 - 3 Months

    Category: New
    New
  • I

    IE Business School

    Branding and Customer Experience

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Strategy, Brand Management, Journey Mapping, Customer Insights, Consumer Behaviour, Value Propositions, Experience Design, Internal Communications, Subcontracting, Managed Services, Supplier Management

    ★ 4.7 (568) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Chris Croft Training

    Communication in Management & Leadership: Complete Guide

    Skills you'll gain: Business Communication, Communication, Leadership and Management, Communication Planning, Leadership, Leadership Studies, Corporate Communications, Communication Strategies, Team Leadership, Persuasive Communication, Interpersonal Communications, Business Leadership, Strategic Communication, Non-Verbal Communication, Leadership Development, Strategic Leadership, Internal Communications, Organizational Leadership, Initiative and Leadership, Digital Communications

    Mixed · Course · 1 - 3 Months

    Category: New
    New
  • E

    Edureka

    Generative AI for Business Process Automation

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Engineering Tools, Business Workflow Analysis, Business Process Automation, Data Ethics, AI Enablement, Make.com, Generative AI, Workflow Management, AI Personalization, ChatGPT, Business Operations, Microsoft Copilot, Artificial Intelligence, Business Planning, Business Communication, Customer Engagement, Enterprise Application Management, Canva (Software)

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
  • E

    EDUCBA

    Project Execution and Productivity

    Skills you'll gain: Work Breakdown Structure, Earned Value Management, Project Implementation, Resource Allocation, Contract Management, Project Controls, Construction Management, Project Management Office (PMO), Workflow Management, Project Schedules, Operations Management, Capacity Planning, Project Planning, Planning, Scheduling, Project Performance, Resource Management, Productivity, Performance Measurement, Governance

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    Essential Design Principles for Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Data Storytelling, Data Presentation, Exploratory Data Analysis, Visual Design, Statistical Visualization, Graphic and Visual Design, Design Elements And Principles, Data Analysis, Color Theory, Data Ethics, Statistical Analysis, Anomaly Detection, Human Factors, Aesthetics

    ★ 4.4 (2.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Doing more with Google Sheets

    Skills you'll gain: Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Google Workspace, Collaborative Software, Data Sharing, Data Presentation, Data Visualization, Data Visualization Software, Data Analysis, Data Management

    ★ 4.6 (1.4K) · Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Forex Platform Training for Beginners

    Skills you'll gain: Technical Analysis, Market Trend, Market Data, Financial Trading, Risk Control, Risk Management, Order Entry, Securities Trading, Order Management, Market Analysis, Plan Execution, Workflow Management, Trend Analysis, Technical Support, Analysis, Profit and Loss (P&L) Management, Risk Analysis, Planning, Technical Management, Environment

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • I

    IBM

    Introduction to Relational Databases (RDBMS)

    Skills you'll gain: Database Design, IBM DB2, Relational Databases, Database Systems, Database Development, Databases, Database Management, PostgreSQL, MySQL, Database Administration, Database Software, SQL, Database Management Systems, Database Architecture and Administration, Data Modeling, Data Import/Export, Data Integrity, Command-Line Interface

    ★ 4.6 (794) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Ideation, Consumer Behaviour, Initiative and Leadership, Marketing Psychology, Brand Management, Diversity Marketing, Strategic Thinking, Marketing Planning, Marketing Communications, Marketing, Business Strategy, Proposal Development, Business Strategies, Strategic Partnership, Competitive Intelligence

    ★ 4.8 (683) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Corporate Finance Institute

    Portfolio Optimization with Python - Case Study

    Skills you'll gain: Data Visualization, Portfolio Management, Portfolio Risk, Statistical Visualization, Plot (Graphics), Return On Investment, Market Data, Investment Management, Financial Modeling, Scatter Plots, Decision Making, Performance Measurement, Performance Analysis, Financial Market, Financial Analysis, Pandas (Python Package), Investments, Resource Allocation, Descriptive Analytics, Simulation and Simulation Software

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
1…165166167…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok