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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Salesforce Essentials and Core Concepts

    Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Validation, Cloud Computing Architecture, Object-Relational Mapping, Cloud Computing, Application Design, Data Integrity, System Configuration, Relationship Management, Automation

    Intermediate · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Patrocinio Deportivo

    Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Event Marketing, Brand Management, Brand Strategy, Promotions and Campaigns, Marketing Communications, Philanthropy, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Stakeholder Management, Event Management, Strategic Partnership, Driving engagement, Strategic Communication, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    419 reviews

    Beginner · Course · 1 - 3 Months

  • E

    ESCP Business School

    Intercultural Management

    Skills you'll gain: Intercultural Competence, Leadership Studies, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Cultural Responsiveness, Culture, Organizational Leadership, Business Management, Human Resources, People Management, Contract Negotiation, Human Resource Strategy, Business Communication, Leadership and Management, Negotiation, Business Leadership, Diversity Marketing, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    460 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Principes de base pour les utilisateurs Snowflake

    Skills you'll gain: Identity and Access Management, Google Cloud Platform, Data Modeling, Query Languages, Role-Based Access Control (RBAC), SQL, Data Import/Export, Data Architecture, Data Warehousing, Database Design, Extract, Transform, Load, Big Data, Data Integration, Data Migration, Database Architecture and Administration, Real Time Data

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud

    Skills you'll gain: Data Governance, Digital Transformation, Real Time Data, Google Cloud Platform, Business Transformation, Data Management, Data Warehousing, Data Transformation, Big Data, Looker (Software), Cloud Storage, Analytics, Business Intelligence, Governance, Data Processing, Dataflow, Data-Driven Decision-Making, Database Systems, Data Storage

    4.8
    Rating, 4.8 out of 5 stars
    ·
    927 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Measure Research Impact: Eye-Tracking to ROI

    Skills you'll gain: Return On Investment, Heat Maps, Business Research, Market Research, Business Metrics, User Research, Data Storytelling, Research, Data Presentation, Cost Benefit Analysis, Performance Analysis, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Statistical Visualization, Financial Analysis, Cost Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize AI: Build & Evaluate Predictive Models

    Skills you'll gain: Machine Learning Methods, Predictive Modeling, Model Training, Statistical Machine Learning, Machine Learning Software, Model Optimization, Performance Analysis, Performance Metric, Performance Improvement

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Teradata プロフェッショナルのための BigQuery 基礎

    Skills you'll gain: Teradata SQL, SQL, Identity and Access Management, Extract, Transform, Load, Data Warehousing, Google Cloud Platform, Role-Based Access Control (RBAC), Data Import/Export, Database Design, Big Data, Data Migration, Data Integration, Database Architecture and Administration, Data Architecture, Data Modeling, Real Time Data

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Advanced SQL for Data Pipeline Optimization

    Skills you'll gain: Data Pipelines, Data Validation, SQL, Extract, Transform, Load, Data Transformation, JSON, Data Processing, Data Warehousing, Query Languages, Data Integration, Data Integrity, Performance Testing, Performance Tuning, Data Quality, Verification And Validation, Dashboard, Systems Integration, Dimensionality Reduction

    Advanced · Course · 3 - 6 Months

  • J

    John Wiley & Sons

    Foundations of Data Science and Statistical Methods

    Skills you'll gain: Statistical Methods, Exploratory Data Analysis, Data Quality, Statistics, Data Science, Data Analysis, Statistical Analysis, Probability & Statistics, Data Storage, Data Collection, Data Management, Data Pipelines, Statistical Machine Learning, Data-Driven Decision-Making, Applied Mathematics, Interactive Data Visualization, Calculus, Probability Distribution, Machine Learning, Linear Algebra

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Customer Research with Generative AI for Product Managers

    Skills you'll gain: Journey Mapping, Data Ethics, Responsible AI, Generative AI, AI Enablement, Customer Insights, User Experience, User Research, Product Management, Customer Analysis, Market Opportunities, Ethical Standards And Conduct, Interviewing Skills, Innovation, Market Research, Prioritization

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    SQL Problem Solving

    Skills you'll gain: SQL, Data Quality, Complex Problem Solving, JSON, Business Metrics, Business Reporting, Data Validation, Data Presentation, Forecasting, Data Analysis, Predictive Analytics

    4.2
    Rating, 4.2 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Salesforce Essentials and Core Concepts: Packt
  • Patrocinio Deportivo: Universitat Autònoma de Barcelona
  • Intercultural Management: ESCP Business School
  • Principes de base pour les utilisateurs Snowflake: Google Cloud
  • Exploring Data Transformation with Google Cloud: Google Cloud
  • Measure Research Impact: Eye-Tracking to ROI: Coursera
  • Optimize AI: Build & Evaluate Predictive Models: Coursera
  • Teradata プロフェッショナルのための BigQuery 基礎: Google Cloud
  • Advanced SQL for Data Pipeline Optimization: Coursera
  • Foundations of Data Science and Statistical Methods: John Wiley & Sons

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