Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Brand Loyalty, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Customer Data Management, B2B Sales, Target Market, Operating Cost, Analytics, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis
Beginner · Course · 1 - 3 Months
DeepLearning.AI
Skills you'll gain: Disaster Recovery, Image Analysis, Data Ethics, Responsible AI, Emergency Response, Mitigation, Text Mining, Natural Language Processing, Unstructured Data, Artificial Intelligence, AI literacy, Applied Machine Learning, Computer Vision, Spatial Data Analysis, Community Development, Convolutional Neural Networks, Model Evaluation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Marketing, Drive Engagement, Driving engagement, Content Development and Management, Marketing Budgets, Paid media, Digital Media Strategy, Professional Networking, Branding, Brand Strategy, Brand Awareness, Persistence, Budget Management, Promotions and Campaigns, Creative Design, Visual Storytelling, Digital Marketing, Social Media Strategy, Media Strategy, Customer Analysis
Beginner · Specialization · 1 - 3 Months

University of New Mexico
Skills you'll gain: Global Marketing, International Finance, International Relations, Intercultural Competence, Business Economics, Organizational Structure, Staff Management, Business Management, Human Resource Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence, Economic Development
Mixed · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Performance marketing, Bidding, Automation, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Adobe Express, Content Creation, Multimedia, Video Production, Web Content, Visual Design, Design Strategies, Media Production, Storyboarding, Infographics, Visual Storytelling, Graphic and Visual Design, Design Elements And Principles, Digital Design, AI powered creativity, Digital Media Strategy, Video Editing, Storytelling, Communication, Editing
Mixed · Course · 1 - 4 Weeks
Northeastern University
Skills you'll gain: Journey Mapping, Decision Support Systems, Business Solutions, AI Product Strategy, Predictive Analytics, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Predictive Modeling, Customer Analysis, AI Integrations, Applied Machine Learning, Healthcare Industry Knowledge, Artificial Intelligence, Machine Learning, Machine Learning Algorithms, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Branding, Brand Marketing, Marketing Planning, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Marketing Design, Professional Development, Goal Setting, Content Creation, Market Opportunities, Value Propositions, Entrepreneurship, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Media Relations, Public Relations, Target Audience, Marketing and Public Relations, Strategic Communication, Media Strategy, Performance Metric, Campaign Planning, Program Evaluation, Generative AI, AI literacy, Content Creation, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, MarTech, Technology Strategies, Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Responsible AI, Customer Retention, Data Ethics, Customer Relationship Management (CRM) Software, Business Leadership, Augmented Reality
Intermediate · Course · 1 - 3 Months
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Business Mathematics, Statistical Inference, Estimation, Business Analytics, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Probability Distribution, Data Analysis, Decision Making
Mixed · Course · 1 - 4 Weeks