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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Brand Loyalty, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Customer Data Management, B2B Sales, Target Market, Operating Cost, Analytics, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 3 Months

  • D

    DeepLearning.AI

    AI and Disaster Management

    Skills you'll gain: Disaster Recovery, Image Analysis, Data Ethics, Responsible AI, Emergency Response, Mitigation, Text Mining, Natural Language Processing, Unstructured Data, Artificial Intelligence, AI literacy, Applied Machine Learning, Computer Vision, Spatial Data Analysis, Community Development, Convolutional Neural Networks, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    321 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    GRAMMY GO

    Building Your Audience for Music Professionals

    Skills you'll gain: Data-Driven Marketing, Drive Engagement, Driving engagement, Content Development and Management, Marketing Budgets, Paid media, Digital Media Strategy, Professional Networking, Branding, Brand Strategy, Brand Awareness, Persistence, Budget Management, Promotions and Campaigns, Creative Design, Visual Storytelling, Digital Marketing, Social Media Strategy, Media Strategy, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of New Mexico

    Negocios Internacionales II

    Skills you'll gain: Global Marketing, International Finance, International Relations, Intercultural Competence, Business Economics, Organizational Structure, Staff Management, Business Management, Human Resource Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    544 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Performance marketing, Bidding, Automation, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Adobe

    Multimedia Content Creation

    Skills you'll gain: Adobe Express, Content Creation, Multimedia, Video Production, Web Content, Visual Design, Design Strategies, Media Production, Storyboarding, Infographics, Visual Storytelling, Graphic and Visual Design, Design Elements And Principles, Digital Design, AI powered creativity, Digital Media Strategy, Video Editing, Storytelling, Communication, Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    137 reviews

    Mixed · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Business Application of Machine Learning and Artificial Intelligence in Healthcare

    Skills you'll gain: Journey Mapping, Decision Support Systems, Business Solutions, AI Product Strategy, Predictive Analytics, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Predictive Modeling, Customer Analysis, AI Integrations, Applied Machine Learning, Healthcare Industry Knowledge, Artificial Intelligence, Machine Learning, Machine Learning Algorithms, Model Evaluation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Desarrollo de tu marca personal

    Skills you'll gain: Branding, Brand Marketing, Marketing Planning, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Marketing Design, Professional Development, Goal Setting, Content Creation, Market Opportunities, Value Propositions, Entrepreneurship, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Introduction to Public Relations

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Marketing and Public Relations, Strategic Communication, Media Strategy, Performance Metric, Campaign Planning, Program Evaluation, Generative AI, AI literacy, Content Creation, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    148 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    New Technologies for Business Leaders

    Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, MarTech, Technology Strategies, Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Responsible AI, Customer Retention, Data Ethics, Customer Relationship Management (CRM) Software, Business Leadership, Augmented Reality

    4.4
    Rating, 4.4 out of 5 stars
    ·
    455 reviews

    Intermediate · Course · 1 - 3 Months

  • R

    Rice University

    Business Applications of Hypothesis Testing and Confidence Interval Estimation

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Business Mathematics, Statistical Inference, Estimation, Business Analytics, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Probability Distribution, Data Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Selecting the Right Customer & Channel : University of Maryland, College Park
  • Estrategias de Emprendimiento: Tecnológico de Monterrey
  • AI and Disaster Management: DeepLearning.AI
  • Building Your Audience for Music Professionals: GRAMMY GO
  • Negocios Internacionales II: University of New Mexico
  • Search and Display Advertising: University of Colorado Boulder
  • Multimedia Content Creation: Adobe
  • Business Application of Machine Learning and Artificial Intelligence in Healthcare: Northeastern University
  • Desarrollo de tu marca personal: Tecnológico de Monterrey
  • Introduction to Public Relations: Microsoft

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