Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.

About this Course
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Try Coursera for BusinessWhat you will learn
Appreciate the unique economic, accounting, and legal characteristics of information.
Understand and apply methods for conceiving and generating broad-based and transformative business benefits from available information assets.
Identify and adapt traditional asset management principles and practices toward the improved management of information assets.
Measure information’s various value characteristics to help justify or prove information-related expenditures.
Skills you will gain
- strategy
- Accounting
- Data Analysis
- Big Data
- Innovation
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessStart working towards your Master's degree
Syllabus - What you will learn from this course
Course Orientation
Module 1: What is Information?
Module 2 The Economics of Information
Module 3 Methods for Monetizing Information
Module 4 Applied Analytics
Reviews
- 5 stars72.41%
- 4 stars22.98%
- 3 stars1.14%
- 1 star3.44%
TOP REVIEWS FROM INFONOMICS I: BUSINESS INFORMATION ECONOMICS AND DATA MONETIZATION
I'm very grateful to coursers for this opportunity. My horizon of knowledge on business and how harnessing the potential in information can help an organization accrue revenue
A well-structured course helps to get a good understanding of Business economics and Data analytics. A lot of learnings with multiple case studies for better understanding.
Great Course and Well Qualified Instructor. But, Question Quality Is Bit Poor. Should Be Improved.
To have Doug Laney teach this course regarding this developing field of study is amazing. He presents - as you would expect - very well. Very informative and interesting.
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