4.6
stars
86 ratings

Douglas B. Laney

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Part of the Master of Business Administration (iMBA) degree
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University of Illinois at Urbana-Champaign

About this Course

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Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized.   
This first course in the two-part Infonomics series provides a non-technical perspective on and methods for understanding and taking advantage of information’s unique economic characteristics. Starting with dissecting whether the information is or isn’t an asset or even property, students will begin to appreciate the challenges and opportunities with treating it as one. Then the course examines how information behaves in the context of various familiar micro-economic concepts, and what can be gleaned from this to improve the way information is managed and leveraged. This leads to exploring the various ways information can generate economic benefits—or be monetized, including how various styles of business analytics can increase information’s potential and realized value for organizations.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

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Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Beginner Level

Approx. 13 hours to complete

English

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What you will learn

Appreciate the unique economic, accounting, and legal characteristics of information.
Understand and apply methods for conceiving and generating broad-based and transformative business benefits from available information assets.
Identify and adapt traditional asset management principles and practices toward the improved management of information assets.
Measure information’s various value characteristics to help justify or prove information-related expenditures.

Skills you will gain

strategy
Accounting
Data Analysis
Big Data
Innovation

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Beginner Level

Approx. 13 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.84/5 (15 Ratings)

Douglas B. Laney

Visiting Professor, and Innovation Fellow at West Monroe Partners

Accountancy and Business Administration

23,893 Learners

4 Courses

Offered by

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

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Syllabus - What you will learn from this course

Week1

Week 1

2 hours to complete

Course Orientation

2 hours to complete

3 videos (Total 6 min), 8 readings, 1 quiz

2 hours to complete

Module 1: What is Information?

2 hours to complete

6 videos (Total 45 min), 2 readings, 6 quizzes

6 videos

1-1 Infonomics Overview6m1-2 Information and Technology9m1-3 Information as an Asset6m1-4.1. A Brief History of Accounting Part 18m1-4.2. A Brief History of Accounting Part 24m1-5 Is Information Property?9m

2 readings

Module 1 Overview10mModule 1 Readings and Resources10m

6 practice exercises

Lesson 1-1 Knowledge Check5mLesson 1-2 Knowledge Check5mLesson 1-3 Knowledge Check5mLesson 1-4 Knowledge Check5mLesson 1-5 Knowledge Check5mModule 1 Quiz30m

Week2

Week 2

3 hours to complete

Module 2 The Economics of Information

3 hours to complete

9 videos (Total 77 min), 2 readings, 9 quizzes

9 videos

2-1 Key Economic Characteristics of Information3m2-2 Other Economic Characteristics of Information10m2-3 Adapting Economic Principles for Information5m2-4 The Supply, Demand, and Pricing of Information5m2-5 The Marginal Utility of Information5m2-6 Opportunity Cost of Information Choices2m2-7 The Production Possibilities of Information6mInterview with Steve Miller20mInterview with Cindi Howson16m

2 readings

Module 2 Overview10mModule 2 Readings and Resources10m

9 practice exercises

Lesson 2-1 Knowledge Check5mLesson 2-2 Knowledge Check5mLesson 2-3 Knowledge Check5mLesson 2-4 Knowledge Check5mLesson 2-5 Knowledge Check5mLesson 2-6 Knowledge Check5mLesson 2-7 Knowledge Check5mLesson 2-8 Knowledge Check5mModule 2 Quiz30m

Week3

Week 3

4 hours to complete

Module 3 Methods for Monetizing Information

In this module, you will read many real-life cases that deal with monetizing information, such as Walmart optimizing search results to increase customer acquisition and retention, Trulia training neural networks to create a supplemental revenue stream, and DBS Bank developing a data solution to improve business performance. Throughout all these examples and cases, you will have a clear look at how organizations benefit from monetizing information.

4 hours to complete

15 videos (Total 106 min), 2 readings, 11 quizzes

15 videos

3-1 What Monetizing Information Means3m3-2 Growing the Business Through Information11m3-3 Information as a Form of Currency4m3-4 Using Information to Reduce Expenses8m3-5 Using Information to Reduce Risks and Improve Well-Being7m3-6.1. Taking an Information Management Approach to Monetizing Information2m3-6.2. Establishing an Information Product Management Function2m3-6.3. Identify Available Information Assets6m3-7 Establish What Success Looks Like1m3-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization2m3-8.2. Adapt High-Value Monetization Ideas from Other Industries1m3-8.3. Test Ideas for Feasibility4m3-8.4. Preparing, Packaging, and Marketing Information Assets1mInterview with Mike Rollings22mInterview with Graham Waller23m

2 readings

Module 3 Overview10mModule 3 Readings and Resources10m

10 practice exercises

Lesson 3-1 Knowledge Check5mLesson 3-2 Knowledge Check5mLesson 3-3 Knowledge Check5mLesson 3-4 Knowledge Check5mLesson 3-5 Knowledge Check5mLesson 3-6 Knowledge Check5mLesson 3-7 Knowledge Check5mLesson 3-8 Knowledge Check10mLesson 3-9 Knowledge Check5mModule 3 Quiz30m

Week4

Week 4

3 hours to complete

Module 4 Applied Analytics

3 hours to complete

6 videos (Total 43 min), 4 readings, 6 quizzes

6 videos

4-1 Going Beyond Business Intelligence6m4-2 Advanced Analytics for Monetizing Information7m4-3 Exploiting Big Data7m4-4 Improved and Actionable Decision Making9m4-5 Identifying Monetizable Insights8mGies Online Programs3m

4 readings

Module 4 Overview10mModule 4 Readings and Resources10mCongratulations10mGet Your Course Certificate10m

6 practice exercises

Lesson 4-1 Knowledge Check30mLesson 4-2 Knowledge Check5mLesson 4-3 Knowledge Check5mLesson 4-4 Knowledge Check5mLesson 4-5 Knowledge Check15mModule 4 Quiz30m

Reviews

4.6

25 reviews

5 stars
72.41%
4 stars
22.98%
3 stars
1.14%
1 star
3.44%

TOP REVIEWS FROM INFONOMICS I: BUSINESS INFORMATION ECONOMICS AND DATA MONETIZATION

by IUJan 8, 2020

I'm very grateful to coursers for this opportunity. My horizon of knowledge on business and how harnessing the potential in information can help an organization accrue revenue

by PJOct 30, 2020

A well-structured course helps to get a good understanding of Business economics and Data analytics. A lot of learnings with multiple case studies for better understanding.

by MRApr 10, 2020

Great Course and Well Qualified Instructor. But, Question Quality Is Bit Poor. Should Be Improved.

by RWMay 8, 2019

To have Doug Laney teach this course regarding this developing field of study is amazing. He presents - as you would expect - very well. Very informative and interesting.

View all reviews

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Infonomics I: Business Information Economics and Data Monetization

About this Course

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