About this Course

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 14 hours to complete

What you will learn

  • Appreciate the unique economic, accounting, and legal characteristics of information.

  • Understand and apply methods for conceiving and generating broad-based and transformative business benefits from available information assets.

  • Identify and adapt traditional asset management principles and practices toward the improved management of information assets.

  • Measure information’s various value characteristics to help justify or prove information-related expenditures.

Skills you will gain

strategyAccountingData AnalysisBig DataInnovation
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 14 hours to complete

Offered by


University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Science in Accountancy (iMSA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course


Week 1

2 hours to complete

Course Orientation

2 hours to complete
2 videos (Total 5 min), 8 readings, 1 quiz
2 videos
Meet Instructor Doug Laney1m
8 readings
More Information About the Instructor10m
About the Discussion Forums5m
Brand Description1m
Updating Your Profile5m
Build a Learning Community with Social Media5m
1 practice exercise
Orientation Quiz30m
2 hours to complete

Module 1: What is Information?

2 hours to complete
6 videos (Total 45 min), 2 readings, 6 quizzes
6 videos
1-2 Information and Technology9m
1-3 Information as an Asset6m
1-4.1. A Brief History of Accounting Part 18m
1-4.2. A Brief History of Accounting Part 24m
1-5 Is Information Property?9m
2 readings
Module 1 Overview10m
Module 1 Readings and Resources10m
6 practice exercises
Lesson 1-1 Knowledge Check5m
Lesson 1-2 Knowledge Check5m
Lesson 1-3 Knowledge Check5m
Lesson 1-4 Knowledge Check5m
Lesson 1-5 Knowledge Check5m
Module 1 Quiz30m

Week 2

3 hours to complete

Module 2 The Economics of Information

3 hours to complete
9 videos (Total 77 min), 2 readings, 9 quizzes
9 videos
2-2 Other Economic Characteristics of Information10m
2-3 Adapting Economic Principles for Information5m
2-4 The Supply, Demand, and Pricing of Information5m
2-5 The Marginal Utility of Information5m
2-6 Opportunity Cost of Information Choices2m
2-7 The Production Possibilities of Information6m
Interview with Steve Miller20m
Interview with Cindi Howson16m
2 readings
Module 2 Overview10m
Module 2 Readings and Resources10m
9 practice exercises
Lesson 2-1 Knowledge Check5m
Lesson 2-2 Knowledge Check5m
Lesson 2-3 Knowledge Check5m
Lesson 2-4 Knowledge Check5m
Lesson 2-5 Knowledge Check5m
Lesson 2-6 Knowledge Check5m
Lesson 2-7 Knowledge Check5m
Lesson 2-8 Knowledge Check5m
Module 2 Quiz30m

Week 3

4 hours to complete

Module 3 Methods for Monetizing Information

4 hours to complete
15 videos (Total 106 min), 2 readings, 11 quizzes
15 videos
3-2 Growing the Business Through Information11m
3-3 Information as a Form of Currency4m
3-4 Using Information to Reduce Expenses8m
3-5 Using Information to Reduce Risks and Improve Well-Being7m
3-6.1. Taking an Information Management Approach to Monetizing Information2m
3-6.2. Establishing an Information Product Management Function2m
3-6.3. Identify Available Information Assets6m
3-7 Establish What Success Looks Like1m
3-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization2m
3-8.2. Adapt High-Value Monetization Ideas from Other Industries1m
3-8.3. Test Ideas for Feasibility4m
3-8.4. Preparing, Packaging, and Marketing Information Assets1m
Interview with Mike Rollings22m
Interview with Graham Waller23m
2 readings
Module 3 Overview10m
Module 3 Readings and Resources10m
10 practice exercises
Lesson 3-1 Knowledge Check5m
Lesson 3-2 Knowledge Check5m
Lesson 3-3 Knowledge Check5m
Lesson 3-4 Knowledge Check5m
Lesson 3-5 Knowledge Check5m
Lesson 3-6 Knowledge Check5m
Lesson 3-7 Knowledge Check5m
Lesson 3-8 Knowledge Check10m
Lesson 3-9 Knowledge Check5m
Module 3 Quiz30m

Week 4

3 hours to complete

Module 4 Applied Analytics

3 hours to complete
6 videos (Total 43 min), 3 readings, 6 quizzes
6 videos
4-2 Advanced Analytics for Monetizing Information7m
4-3 Exploiting Big Data7m
4-4 Improved and Actionable Decision Making9m
4-5 Identifying Monetizable Insights8m
Gies Online Programs3m
3 readings
Module 4 Overview10m
Module 4 Readings and Resources10m
6 practice exercises
Lesson 4-1 Knowledge Check30m
Lesson 4-2 Knowledge Check5m
Lesson 4-3 Knowledge Check5m
Lesson 4-4 Knowledge Check5m
Lesson 4-5 Knowledge Check15m
Module 4 Quiz30m



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