About this Course

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 11 hours to complete

Suggested: 8 weeks of study, 6-8 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 11 hours to complete

Suggested: 8 weeks of study, 6-8 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
2 videos (Total 5 min), 7 readings, 1 quiz
2 videos
Meet Instructor Doug Laney1m
7 readings
Syllabus15m
More Information About the Instructor10m
About the Discussion Forums5m
Glossary10m
Brand Description1m
Updating Your Profile5m
Build a Learning Community with Social Media5m
1 practice exercise
Orientation Quiz10m
2 hours to complete

Module 1A: What is Information?

In this module, we are focusing on the definition of Infonomics. You will learn about the difference among Information Technology, Information Economics, and Infonomics. ...
6 videos (Total 45 min), 2 readings, 6 quizzes
6 videos
1A-2 Information and Technology9m
1A-3 Information as an Asset6m
1A-4.1. A Brief History of Accounting Part 18m
1A-4.2. A Brief History of Accounting Part 24m
1A-5 Is Information Property?9m
2 readings
Module 1A Overview10m
Module 1A Readings and Resources10m
6 practice exercises
Lesson 1A-1 Knowledge Check5m
Lesson 1A-2 Knowledge Check5m
Lesson 1A-3 Knowledge Check5m
Lesson 1A-4 Knowledge Check5m
Lesson 1A-5 Knowledge Check5m
Module 1A Quiz30m
Week
2
3 hours to complete

Module 2A The Economics of Information

In this module, you will learn why information should be considered an asset. You will also learn about unique properties of information that make it different from valuable physical assets, such as oil, to which it is very often compared in the modern world to indicate the value it possesses....
9 videos (Total 77 min), 2 readings, 9 quizzes
9 videos
2A-2 Other Economic Characteristics of Information10m
2A-3 Adapting Economic Principles for Information5m
2A-4 The Supply, Demand, and Pricing of Information5m
2A-5 The Marginal Utility of Information5m
2A-6 Opportunity Cost of Information Choices2m
2A-7 The Production Possibilities of Information6m
Interview with Steve Miller20m
Interview with Cindi Howson16m
2 readings
Module 2A Overview10m
Module 2A Readings and Resources10m
9 practice exercises
Lesson 2A-1 Knowledge Check5m
Lesson 2A-2 Knowledge Check5m
Lesson 2A-3 Knowledge Check5m
Lesson 2A-4 Knowledge Check5m
Lesson 2A-5 Knowledge Check5m
Lesson 2A-6 Knowledge Check5m
Lesson 2A-7 Knowledge Check5m
Lesson 2A-8 Knowledge Check5m
Module 2A Quiz30m
Week
3
4 hours to complete

Module 3A Methods for Monetizing Information

In this module, you will read many real-life cases that deal with monetizing information, such as Walmart optimizing search results to increase customer acquisition and retention, Trulia training neural networks to create a supplemental revenue stream, and DBS Bank developing a data solution to improve business performance. Throughout all these examples and cases, you will have a clear look at how organizations benefit from monetizing information....
15 videos (Total 106 min), 2 readings, 11 quizzes
15 videos
3A-2 Growing the Business Through Information11m
3A-3 Information as a Form of Currency4m
3A-4 Using Information to Reduce Expenses8m
3A-5 Using Information to Reduce risks and Improve Well-Being7m
3A-6.1. Taking an Information Management Approach to Monetizing Information2m
3A-6.2. Establishing an Information Product Management Function2m
3A-6.3. Identify Available Information Assets6m
3A-7 Establish What Success Looks Like1m
3A-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization2m
3A-8.2. Adapt High-Value Monetization Ideas from Other Industries1m
3A-8.3. Test Ideas for Feasibility4m
3A-8.4. Preparing, Packaging, and Marketing Information Assets1m
Interview with Mile Rollings22m
Interview with Graham Waller23m
2 readings
Module 3A Overview10m
Module 3A Readings and Resources10m
10 practice exercises
Lesson 3A-1 Knowledge Check5m
Lesson 3A-2 Knowledge Check5m
Lesson 3A-3 Knowledge Check5m
Lesson 3A-4 Knowledge Check5m
Lesson 3A-5 Knowledge Check5m
Lesson 3A-6 Knowledge Check5m
Lesson 3A-7 Knowledge Check5m
Lesson 3A-8 Knowledge Check10m
Lesson 3A-9 Knowledge Check5m
Module 3A Quiz30m
Week
4
2 hours to complete

Module 4A Applied Analytics

Through this module, you will learn about the three “Vs” of big data and how each of them affects the analytics that can be applied to your information assets and how they could be used to generate insights, recommendations, and prescriptions that can add direct economic value to the organization, i.e., how the information assets can be monetized....
5 videos (Total 39 min), 2 readings, 6 quizzes
5 videos
4A-2 Advanced Analytics for Monetizing Information7m
4A-3 Exploiting Big Data7m
4A-4 Improved and Actionable Decision Making9m
4A-5 Identifying Monetizable Insights8m
2 readings
Module 4A Overview10m
Module 4A Readings and Resources10m
6 practice exercises
Lesson 4A-1 Knowledge Check5m
Lesson 4A-2 Knowledge Check5m
Lesson 4A-3 Knowledge Check5m
Lesson 4A-4 Knowledge Check5m
Lesson 4A-5 Knowledge Check10m
Module 4A Quiz30m

Instructor

Avatar

Douglas B. Laney

Visiting Professor and Gartner VP & Distinguished Analyst
Accountancy and Business Administration

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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