About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 19 hours to complete

Suggested: 8 weeks of study, 6-8 hours/week...

English

Subtitles: English
User
Learners taking this Course are
  • Business Developers
  • Economists
  • Consultants
  • Financial Analysts
  • Business Analysts
User
Learners taking this Course are
  • Business Developers
  • Economists
  • Consultants
  • Financial Analysts
  • Business Analysts

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 19 hours to complete

Suggested: 8 weeks of study, 6-8 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Course Orientation

2 videos (Total 5 min), 7 readings, 1 quiz
2 videos
Meet Instructor Doug Laney1m
7 readings
Syllabus15m
More Information About the Instructor10m
About the Discussion Forums5m
Glossary10m
Brand Description1m
Updating Your Profile5m
Build a Learning Community with Social Media5m
1 practice exercise
Orientation Quiz10m
2 hours to complete

Module 1: What is Information?

6 videos (Total 45 min), 2 readings, 6 quizzes
6 videos
1-2 Information and Technology9m
1-3 Information as an Asset6m
1-4.1. A Brief History of Accounting Part 18m
1-4.2. A Brief History of Accounting Part 24m
1-5 Is Information Property?9m
2 readings
Module 1 Overview10m
Module 1 Readings and Resources10m
6 practice exercises
Lesson 1-1 Knowledge Check5m
Lesson 1-2 Knowledge Check5m
Lesson 1-3 Knowledge Check5m
Lesson 1-4 Knowledge Check5m
Lesson 1-5 Knowledge Check5m
Module 1 Quiz30m
Week
2
3 hours to complete

Module 2 The Economics of Information

9 videos (Total 77 min), 2 readings, 9 quizzes
9 videos
2-2 Other Economic Characteristics of Information10m
2-3 Adapting Economic Principles for Information5m
2-4 The Supply, Demand, and Pricing of Information5m
2-5 The Marginal Utility of Information5m
2-6 Opportunity Cost of Information Choices2m
2-7 The Production Possibilities of Information6m
Interview with Steve Miller20m
Interview with Cindi Howson16m
2 readings
Module 2 Overview10m
Module 2 Readings and Resources10m
9 practice exercises
Lesson 2-1 Knowledge Check5m
Lesson 2-2 Knowledge Check5m
Lesson 2-3 Knowledge Check5m
Lesson 2-4 Knowledge Check5m
Lesson 2-5 Knowledge Check5m
Lesson 2-6 Knowledge Check5m
Lesson 2-7 Knowledge Check5m
Lesson 2-8 Knowledge Check5m
Module 2 Quiz30m
Week
3
4 hours to complete

Module 3 Methods for Monetizing Information

15 videos (Total 106 min), 2 readings, 11 quizzes
15 videos
3-2 Growing the Business Through Information11m
3-3 Information as a Form of Currency4m
3-4 Using Information to Reduce Expenses8m
3-5 Using Information to Reduce Risks and Improve Well-Being7m
3-6.1. Taking an Information Management Approach to Monetizing Information2m
3-6.2. Establishing an Information Product Management Function2m
3-6.3. Identify Available Information Assets6m
3-7 Establish What Success Looks Like1m
3-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization2m
3-8.2. Adapt High-Value Monetization Ideas from Other Industries1m
3-8.3. Test Ideas for Feasibility4m
3-8.4. Preparing, Packaging, and Marketing Information Assets1m
Interview with Mike Rollings22m
Interview with Graham Waller23m
2 readings
Module 3 Overview10m
Module 3 Readings and Resources10m
10 practice exercises
Lesson 3-1 Knowledge Check5m
Lesson 3-2 Knowledge Check5m
Lesson 3-3 Knowledge Check5m
Lesson 3-4 Knowledge Check5m
Lesson 3-5 Knowledge Check5m
Lesson 3-6 Knowledge Check5m
Lesson 3-7 Knowledge Check5m
Lesson 3-8 Knowledge Check10m
Lesson 3-9 Knowledge Check5m
Module 3 Quiz30m
Week
4
2 hours to complete

Module 4 Applied Analytics

5 videos (Total 39 min), 2 readings, 6 quizzes
5 videos
4-2 Advanced Analytics for Monetizing Information7m
4-3 Exploiting Big Data7m
4-4 Improved and Actionable Decision Making9m
4-5 Identifying Monetizable Insights8m
2 readings
Module 4 Overview10m
Module 4 Readings and Resources10m
6 practice exercises
Lesson 4-1 Knowledge Check5m
Lesson 4-2 Knowledge Check5m
Lesson 4-3 Knowledge Check5m
Lesson 4-4 Knowledge Check5m
Lesson 4-5 Knowledge Check10m
Module 4 Quiz30m
4.9
3 ReviewsChevron Right

Top reviews from Infonomics I: Business Information Economics and Data Monetization

By RWMay 9th 2019

To have Doug Laney teach this course regarding this developing field of study is amazing. He presents - as you would expect - very well. Very informative and interesting.

Instructor

Avatar

Douglas B. Laney

Visiting Professor and Gartner VP & Distinguished Analyst
Accountancy and Business Administration

Start working towards your Master's degree

This course is part of the 100% online Master of Science in Accountancy (iMSA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

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