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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create a Storyboard using Canva

    Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Visual Storytelling, Graphical Tools, Animations, Graphic Design, Design and Product, Business, Marketing

    ★ 4.6 (207) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Python for Data Analysis: Pandas & NumPy

    Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Data Manipulation, Analysis

    ★ 4.5 (388) · Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    The Data Science of Health Informatics

    Skills you'll gain: Health Informatics, Health Care, Medical Records, Health Information Management, Health Systems, Clinical Informatics, Electronic Medical Record System, Databases, Health Technology, Informatics, Healthcare Industry Knowledge, Clinical Data Management, Data Analysis, Data Quality, Interoperability, Big Data, Data Access, Query Languages, Data Integration, Data Science

    ★ 4.6 (234) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Houston

    Math behind Moneyball

    Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Statistical Modeling, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Analytics, Data Analysis Software, Simulations, Probability

    ★ 4.5 (97) · Beginner · Course · 1 - 3 Months

  • U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Marketing, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, AI Product Strategy, Generative AI Agents

    ★ 4.6 (33) · Beginner · Course · 1 - 4 Weeks

  • E

    EDHEC Business School

    Python and Machine Learning for Asset Management

    Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Investments, Portfolio Risk, Machine Learning Methods, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Financial Modeling, Supervised Learning, Model Evaluation, Predictive Analytics, Market Data, Feature Engineering, Unsupervised Learning, Regression Analysis, Statistical Methods, Analysis, Computer Science

    ★ 3.1 (332) · Intermediate · Course · 1 - 3 Months

  • R

    Rice University

    Algorithmic Thinking (Part 1)

    Skills you'll gain: Graph Theory, Algorithms, Computational Thinking, Data Analysis, Data Structures, Theoretical Computer Science, Network Analysis, Analysis, Programming Principles, Python Programming, Program Development

    ★ 4.6 (384) · Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management

    ★ 4.7 (153) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Professional Automated Landing Page using Mailchimp

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Digital Marketing Campaigns

    ★ 4.6 (68) · Beginner · Guided Project · Less Than 2 Hours

  • I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Oral Expression, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Communication Planning, Public Relations, Digital Media Strategy, Digital Marketing, Leadership, Stakeholder Communications

    ★ 4.8 (174) · Beginner · Specialization · 1 - 3 Months

  • I

    Imperial College London

    Science Matters: Let's Talk About COVID-19

    Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Public Health, Infectious Diseases, Community Health, Infection Control, Economics, Policy, and Social Studies, Health Systems, Socioeconomics, Health Policy, Clinical Practices, Emergency Response, Immunology, Diagnostic Tests, General Medicine, Microbiology, Media and Communications, Molecular Biology, Estimation

    ★ 4.2 (223) · Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Product Promotion, Promotional Strategies, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Dynamics, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Innovation, Empowerment

    ★ 4.6 (18) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Create a Storyboard using Canva: Coursera
  • Python for Data Analysis: Pandas & NumPy: Coursera
  • The Data Science of Health Informatics: Johns Hopkins University
  • Math behind Moneyball: University of Houston
  • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
  • Python and Machine Learning for Asset Management : EDHEC Business School
  • Algorithmic Thinking (Part 1): Rice University
  • Product Management: Developing and Delivering a New Product: SkillUp
  • Create a Professional Automated Landing Page using Mailchimp: Coursera
  • Communicating with Presence: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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