Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Visual Storytelling, Graphical Tools, Animations, Graphic Design, Design and Product, Business, Marketing
★ 4.6 (207) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Data Manipulation, Analysis
★ 4.5 (388) · Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Health Informatics, Health Care, Medical Records, Health Information Management, Health Systems, Clinical Informatics, Electronic Medical Record System, Databases, Health Technology, Informatics, Healthcare Industry Knowledge, Clinical Data Management, Data Analysis, Data Quality, Interoperability, Big Data, Data Access, Query Languages, Data Integration, Data Science
★ 4.6 (234) · Beginner · Course · 1 - 4 Weeks

University of Houston
Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Statistical Modeling, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Analytics, Data Analysis Software, Simulations, Probability
★ 4.5 (97) · Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Marketing, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, AI Product Strategy, Generative AI Agents
★ 4.6 (33) · Beginner · Course · 1 - 4 Weeks

EDHEC Business School
Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Investments, Portfolio Risk, Machine Learning Methods, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Financial Modeling, Supervised Learning, Model Evaluation, Predictive Analytics, Market Data, Feature Engineering, Unsupervised Learning, Regression Analysis, Statistical Methods, Analysis, Computer Science
★ 3.1 (332) · Intermediate · Course · 1 - 3 Months

Rice University
Skills you'll gain: Graph Theory, Algorithms, Computational Thinking, Data Analysis, Data Structures, Theoretical Computer Science, Network Analysis, Analysis, Programming Principles, Python Programming, Program Development
★ 4.6 (384) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management
★ 4.7 (153) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Digital Marketing Campaigns
★ 4.6 (68) · Beginner · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Persuasive Communication, Oral Expression, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Communication Planning, Public Relations, Digital Media Strategy, Digital Marketing, Leadership, Stakeholder Communications
★ 4.8 (174) · Beginner · Specialization · 1 - 3 Months

Imperial College London
Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Public Health, Infectious Diseases, Community Health, Infection Control, Economics, Policy, and Social Studies, Health Systems, Socioeconomics, Health Policy, Clinical Practices, Emergency Response, Immunology, Diagnostic Tests, General Medicine, Microbiology, Media and Communications, Molecular Biology, Estimation
★ 4.2 (223) · Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Product Promotion, Promotional Strategies, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Dynamics, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Innovation, Empowerment
★ 4.6 (18) · Beginner · Course · 1 - 4 Weeks