• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.


Popular Customer Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Marketing Mix for Growth

    Skills you'll gain: Product Lining, Communication Planning, Product Strategy, Marketing, Product Assortment, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Product Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Advertising Campaigns, Consumer Behaviour, Promotional Strategies, Market Opportunities, Value Propositions, Writing

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    734 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Principles of fMRI 1

    Skills you'll gain: Magnetic Resonance Imaging, Medical Imaging, Radiology, Statistical Methods, Data Analysis, Research Design, Image Analysis, Laboratory Research, Neurology, Hemodynamics, Data Preprocessing, Regression Analysis, Science and Research, Statistical Analysis, Statistical Modeling, Spatial Analysis, Time Series Analysis and Forecasting, Research Methodologies, Statistical Inference, Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    850 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Python Data Analysis

    Skills you'll gain: Data Processing, Data Manipulation, Data Dictionary, Data Wrangling, File I/O, Data Structures, Scripting, Data Import/Export, Scripting Languages, Data Analysis, Python Programming, Data Mapping, Data Storage, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    894 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Building Smarter: BIM in Practice

    Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Virtual Reality, Engineering Analysis, Construction Estimating, Facility Management and Maintenance, Autodesk, Collaborative Software, Structural Analysis, Emerging Technologies, Drafting and Engineering Design, Coordination, Computer-Aided Design, Structural Engineering, As-Built Drawings

    4.5
    Rating, 4.5 out of 5 stars
    ·
    161 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Introducción a la Minería de Datos

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Manipulation, Data Management, Data Science, Unsupervised Learning, Supervised Learning, Algorithms, Transaction Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • I

    Instituto Tecnológico de Aeronáutica

    Princípios de Desenvolvimento Ágil de Software

    Skills you'll gain: User Story, Agile Software Development, Backlogs, Agile Methodology, Scrum (Software Development), Sprint Retrospectives, Agile Product Development, Test Driven Development (TDD), Agile Project Management, Requirements Elicitation, Requirements Analysis, Sprint Planning, Software Development Methodologies, Program Development, Diagram Design, Software Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    221 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The University of Sydney

    Using clinical health data for better healthcare

    Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Telehealth, Clinical Informatics, Health Care, Health Systems, Patient Education and Support, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Management, Data Governance, Data Sharing, Analytics, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Industrial IoT Markets and Security

    Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Security Engineering, Information Systems Security, Wireless Networks, Infrastructure Security, General Networking, Network Security, Cybersecurity, Security Controls, IBM Cloud, Computing Platforms, Cloud Platforms, Cryptography, Advanced Encryption Standard (AES), Network Protocols, Market Opportunities, Automation, Emerging Technologies, Endpoint Security

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    626 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Data & Finance for the future

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Cash Flows, Data Visualization, Cash Management, Data Presentation, Business Analytics, Regression Analysis, Financial Acumen, Descriptive Statistics, Financial Accounting, Business Valuation, Cash Flow Forecasting, Competitive Analysis, International Finance, Business Economics, Economics, Financial Policy, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    504 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Generative AI for Data Analysis

    Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, Data Cleansing, Data Preprocessing, Data Analysis, Responsible AI, Transfer Learning, AI Integrations, Exploratory Data Analysis, Anomaly Detection

    4.3
    Rating, 4.3 out of 5 stars
    ·
    96 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Lead Generation Messenger Chatbot using Chatfuel

    Skills you'll gain: Lead Generation, Email Automation, No-Code Development, Google Sheets, Application Deployment, Real Time Data, Customer Communications Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    331 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…169170171…484

In summary, here are 10 of our most popular customer analytics courses

  • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
  • Principles of fMRI 1: Johns Hopkins University
  • Python Data Analysis: Rice University
  • Building Smarter: BIM in Practice: L&T EduTech
  • Introducción a la Minería de Datos: Pontificia Universidad Católica de Chile
  • Princípios de Desenvolvimento Ágil de Software: Instituto Tecnológico de Aeronáutica
  • Xbox Product Manager: Xbox
  • Using clinical health data for better healthcare: The University of Sydney
  • Industrial IoT Markets and Security: University of Colorado Boulder
  • Data & Finance for the future: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok