Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Analysis, Corporate Strategy, Strategic Decision-Making, Business Analysis, Organizational Strategy, Market Analysis, Case Studies, Product Lifecycle Management, International Finance, Risk Analysis, Global Marketing, Innovation, Diversity and Inclusion
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: International Relations, Diplomacy, Political Sciences, Negotiation, Law, Regulation, and Compliance, Global Marketing, Commercial Laws, Economics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Visualization (Computer Graphics), 3D Assets, Design Software, Software Installation, Functional Design, Technical Design, Design, Graphical Tools, User Interface (UI), Creative Design, Data Import/Export
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: User Research, Prototyping, Wireframing, Human Centered Design, Miro AI, User Flows, Design, User Interface (UI), Design Specifications, Interactive Design, Persona Development, Design Software, User Interface (UI) Design, UI Components, Ideation, Animations
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Copywriting, ChatGPT, AI Product Strategy, Drive Engagement, Promotional Strategies, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: User Research, User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Usability Testing, Internet Of Things, Design Research, API Design, Amazon Web Services, Embedded Software, Cloud Computing Architecture, Human Computer Interaction, Embedded Systems, Application Programming Interface (API), Prototyping, Network Protocols, User Interface (UI) Design, Software Development
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing
Beginner · Guided Project · Less Than 2 Hours

EDHEC Business School
Skills you'll gain: Environmental Policy, Economics, Climate Change Mitigation, Cost Benefit Analysis, Policy Analysis, Environmental Regulations, Market Analysis, Financial Market, Tax, Financial Trading, Mathematical Modeling
Beginner · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Logo Design, Packaging and Labeling, Adobe Illustrator, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Color Theory, Product Design, Typography, Design Strategies, Social Media, Graphic Design, Layout Design, Animations, Design Software, Graphic and Visual Design Software
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Social Media, Prioritization, Competitive Analysis, Photo/Video Production and Technology, Promotional Materials, Goal Setting, Business Strategy, Marketing Materials, Business Planning, Recruitment, Presentations, Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Digital Transformation, Predictive Modeling, Business Transformation, Strategic Decision-Making, Forecasting, Technology Strategies, Emerging Technologies, Business Strategies, Leadership, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours