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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Software Design as an Abstraction

    Skills you'll gain: Database Design, Software Design, User Experience Design, Database Theory, Usability, UI/UX Research, Usability Testing, User Interface and User Experience (UI/UX) Design, Relational Databases, Software Visualization, Software Architecture, Software Design Patterns, User Interface (UI) Design, Application Security, Design Strategies, Security Software, Servers, Operating Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    135 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Codio

    Cloud Computing Primer: Software as a Service (SaaS)

    Skills you'll gain: Service Level Agreement, Software As A Service, Cloud Deployment, Cloud Services, Cloud Computing, Cloud Solutions, Cloud Applications, Service Level, Business Software, Vendor Contracts, Infrastructure As A Service (IaaS), Platform As A Service (PaaS), Collaborative Software, Product Demonstration, Growth Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Tableau Software, Data Storytelling, Dashboard, Data Presentation, Dashboard Creation, Interactive Data Visualization, Data Visualization Software, Geospatial Information and Technology, Data Visualization, Forecasting, Spatial Data Analysis, Time Series Analysis and Forecasting, Statistical Visualization, Data Analysis, Predictive Analytics, Exploratory Data Analysis, Color Theory, Business Analytics, Marketing Analytics, Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Learn PLC and HMI from Scratch (Basic)

    Skills you'll gain: Control Systems, Programmable Logic Controllers, Animations, Human Machine Interfaces, UI Components, Real-Time Operating Systems, Visualization (Computer Graphics), Control Panels, Interactive Design, User Interface (UI), Code Reusability, Program Development, Simulations, Interactive Data Visualization, Automation Engineering, Machine Controls, Computer Hardware, Electrical Wiring, Computational Logic, Network Troubleshooting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Technology Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Entrepreneurship, Business Modeling, Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Value Propositions, New Product Development, Financial Statements, Growth Strategies, Business Ethics, Ideation, Engineering Management, Engineering

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    61 reviews

    Beginner · Specialization · 3 - 6 Months

  • 2

    28DIGITAL

    System Validation: Automata and behavioural equivalences

    Skills you'll gain: Verification And Validation, Theoretical Computer Science, System Testing, Embedded Software, Software Systems, Communication Systems, Systems Design, System Design and Implementation, Embedded Systems, Automation, Process Modeling, Behavioral Management, System Configuration, Markov Model

    4.4
    Rating, 4.4 out of 5 stars
    ·
    183 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    2

    28DIGITAL

    Impact from digital transformation: A Nano course

    Skills you'll gain: Strategic Decision-Making, Digital Transformation, Business Transformation, Consumer Behaviour, Organizational Change, Leadership, Predictive Modeling, Forecasting, Market Analysis, Emerging Technologies, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Conversational Selling Playbook for SDRs

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Selling Techniques, Sales, Sales Strategy, Closing (Sales), Rapport Building, Empathy, Cross-Channel Marketing, Active Listening, Persona Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Leading the Circular and Sustainable Business

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainability Standards, Business Reporting, Strategic Leadership, Initiative and Leadership, Leadership, Social Impact, Community Organizing, Empowerment, Environmental Issue, Climate Change Mitigation, Environmental Regulations, Accounting, Marketing, Communication

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Clean and analyze social media usage data with Python

    Skills you'll gain: Social Media Analytics, Data Visualization, Plot (Graphics), Statistical Visualization, Matplotlib, Marketing Analytics, Social Media Marketing, Python Programming, Social Media, Data Presentation, Data Analysis, Data Wrangling, Exploratory Data Analysis, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter

    4
    Rating, 4 out of 5 stars
    ·
    40 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas en Páginas Web

    Skills you'll gain: Web Analytics, Search Engine Marketing, Digital Analysis, Marketing Analytics, Digital Marketing Campaigns, Market Research, Digital Marketing, Data-Driven Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Marketing Effectiveness, Customer Insights, Consumer Behaviour, Customer Relationship Management (CRM) Software, Digital Advertising, Data Analysis, Customer Relationship Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Siemens

    Expedite – Skills for Industry Microcredential

    Skills you'll gain: Product Lifecycle Management, Prompt Engineering Tools, Sustainable Design, Sustainable Engineering, Digital Transformation, Customer experience improvement, Project Planning, Business Acumen, Electronic Hardware, Electronic Systems, Engineering Design Process, Project Management, Internet Of Things, Collaboration, Artificial Intelligence, Business Communication, Teamwork, Risk Management, Leadership, Generative AI

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Software Design as an Abstraction: University of Colorado System
  • Cloud Computing Primer: Software as a Service (SaaS): Codio
  • Data Visualization & Analytics in Tableau: University of Colorado Boulder
  • Learn PLC and HMI from Scratch (Basic): Packt
  • Technology Entrepreneurship: University of Colorado Boulder
  • System Validation: Automata and behavioural equivalences: 28DIGITAL
  • Impact from digital transformation: A Nano course: 28DIGITAL
  • Conversational Selling Playbook for SDRs: Salesforce
  • Leading the Circular and Sustainable Business: University of Colorado Boulder
  • Clean and analyze social media usage data with Python: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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