Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Ideation, Initiative and Leadership, Business Planning, Entrepreneurial Finance, Business Leadership, Leadership Development, New Business Development, New Product Development, Strategic Thinking, Financial Analysis, Market Research, Presentations, Growth Strategies, Business Modeling, Financial Modeling, Prioritization, Fundraising
Beginner · Course · 1 - 3 Months

University of London
Skills you'll gain: Business Strategy, Competitive Analysis, Market Analysis, Strategic Thinking, Business Analysis, Product Strategy, Analysis, Business, Product Lifecycle Management, Market Share, Business Management, Corporate Strategy, Strategic Decision-Making, Organizational Strategy, Growth Strategies, Cultural Diversity, Culture
Mixed · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Event Management, Events and Conferences, Event Planning, Advertising, Event Marketing, Hospitality, Resource Allocation, Communication Planning, Stakeholder Management, Dashboard, Marketing Communications, Stakeholder Engagement, Promotional Strategies, Communication Strategies, Organizational Skills, Coordinating, Stakeholder Communications, Facility Management, Target Audience, Resource Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Universidad Austral
Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Market Data, Risk Management, Risk Mitigation, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis, Simulation and Simulation Software
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax Laws, Tax, General Shipping and Receiving, Logistics Management, Logistics, Global Marketing, Export Control, Competitive Analysis, Insurance, Payment Systems, Risk Management, Shipping and Receiving, Strategic Partnership, Strategic Decision-Making, Strategic Thinking
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Technical Sales, Solution Selling, Consultative Approaches, Sales Strategy, Specialized Sales, Sales, Customer Relationship Building, Sales Process, Customer Relationship Management, Return On Investment, Stakeholder Engagement, Customer Engagement, Customer Advocacy, Value Propositions, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Contextual Advertising, Media Planning, Performance marketing, Digital Marketing Campaigns, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Personalized Campaigns, Business Metrics, Data-Driven Marketing, Key Performance Indicators (KPIs), Bidding
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Advertising Campaigns, Marketing Budgets, Online Advertising, Advertising, Budgeting, Social Media Management, Budget Management, Social Media Marketing, Social Media Campaigns, Social Media Analytics
Beginner · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Business, Market Dynamics, Supply Chain, Supply Chain Management, Business Management, Business Strategy, Business Operations, Business Acumen, Logistics Management, Business Economics, Business Marketing, Business Modeling, Gross Profit, Strategic Thinking, Marketing, Competitive Analysis, Value Propositions, Decision Making, Strategic Marketing, Strategic Decision-Making
Beginner · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Peer Review, Business Planning, Marketing Planning, Product Planning, Video Production, Strategic Marketing, Business Consulting, Business Strategy, New Business Development, Consulting, Product Promotion, Presentations, Constructive Feedback, Market Analysis
Beginner · Course · 1 - 3 Months