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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free
    Free
    U

    Utrecht University

    Responsible Conduct of Research

    Skills you'll gain: Research, Intellectual Property, Ethical Standards And Conduct, Higher Education, Social Justice, Data Management, Mentorship

    4.8
    Rating, 4.8 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Initiating a Research Project

    Skills you'll gain: Trustworthiness, Research, Research Methodologies, Research and Design, Honesty, Personal Integrity, Peer Review, Journals, Intellectual Property, Mentorship

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    AI for Research and Insights

    Skills you'll gain: Google Gemini, AI literacy, Prompt Patterns, Prompt Engineering Tools, AI Enablement, Generative AI, Generative AI Agents, Artificial Intelligence, AI Personalization, AI Workflows, Ideation, Decision Support Systems, Responsible AI, Google Workspace

    4.8
    Rating, 4.8 out of 5 stars
    ·
    382 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Ethical Selling and Market Adaptation

    Skills you'll gain: Data Ethics, Microsoft Copilot, Law, Regulation, and Compliance, Responsible AI, Compliance Management, Ethical Standards And Conduct, General Sales Practices, Sales Strategy, Business Ethics, Information Privacy, Market Dynamics, Sales, Risk Management Framework, AI Integrations, Market Analysis, Risk Analysis, Risk Mitigation

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Translating Research to Patients

    Skills you'll gain: Institutional Review Board (IRB), Clinical Trials, Clinical Research, Clinical Research Ethics, Healthcare Ethics, Good Clinical Practices (GCP), Medical Science and Research, Drug Development, Research, Health Policy, Pharmaceuticals

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Equity Research & Financial Statement Analysis

    Skills you'll gain: Working Capital, Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Data, Balance Sheet, Income Statement, Cash Flows, Financial Modeling, Return On Investment, Accounts Payable and Receivable, Risk Analysis, Market Analysis, Accounts Receivable, Business Risk Management, Private Equity, Performance Measurement, Operational Efficiency, Microsoft Excel, Lease Contracts

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Opportunities, Competitive Intelligence, Business Strategy, Revenue Management, Strategic Marketing, Product Lining, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, Regulation and Legal Compliance, Commercial Laws

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Apply Market-Scan for Top Suppliers

    Skills you'll gain: Strategic Sourcing, Supplier Risk Management, Supplier Management, Procurement, Vendor Management, Supplier Relationship Management, Project Scoping, Supply Management, Keyword Research, Market Analysis, Market Intelligence, Market Research, Market Data, Scope Management, Business Research, Report Writing, Data Collection, Project Documentation

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Foundations of Health Equity Research

    Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Public Health and Disease Prevention, Public Health, Health Policy, Community Health, Patient-centered Care, Epidemiology, Community Outreach, Health Systems, Community Development, Research Design, Research, Cultural Responsiveness, Driving engagement, Media and Communications, Cultural Sensitivity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    170 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Research Data Management and Sharing

    Skills you'll gain: Data Sharing, Data Management, Data Storage, File Management, Data Security, Information Management, Metadata Management, Records Management, Data Governance, Data Integrity, Data Persistence, Data Ethics, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    750 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Design and Conduct of Clinical Trials

    Skills you'll gain: Clinical Trials, Clinical Research, Clinical Research Ethics, Informed Consent, Biostatistics, Science and Research, Patient Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    354 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    IPO Process and Market Valuation Strategies

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Income Statement, Business Valuation, Investment Banking, Profit and Loss (P&L) Management, Balance Sheet, Private Equity, Capital Markets, Fundraising, Equities, Underwriting, Financial Modeling, Financial Market, Market Liquidity, Lending and Underwriting, Investments, Securities (Finance), Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Responsible Conduct of Research: Utrecht University
  • Initiating a Research Project: University of California, Davis
  • AI for Research and Insights: Google
  • Ethical Selling and Market Adaptation: Microsoft
  • Translating Research to Patients: University of Michigan
  • Equity Research & Financial Statement Analysis: EDUCBA
  • Market and Competition in Pricing Strategy: University of Virginia
  • Apply Market-Scan for Top Suppliers: Coursera
  • Foundations of Health Equity Research: Johns Hopkins University
  • Research Data Management and Sharing: The University of North Carolina at Chapel Hill

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