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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    GenAI in Business: Discover the Possibilities

    Skills you'll gain: AI Integrations, AI Personalization, Generative AI, Generative Model Architectures, AI Enablement, Strategic Thinking, AI Product Strategy, Business Transformation, Data Integration, Case Studies, Technology Strategies, ChatGPT, Innovation, Digital Transformation, Large Language Modeling, Business Process Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    SkillsBooster Academy

    The Non-Coder’s Guide to Vibe Coding

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Responsible AI, No-Code Development, Presentations, Application Development, Generative AI, Web Applications, Automation, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Application Design, Interactive Design, Digital Design, Creative Design, New Product Development, Creative Thinking, User Interface (UI) Design, Creativity, Application Deployment

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Project Valuation and the Capital Budgeting Process

    Skills you'll gain: Capital Budgeting, Risk Analysis, Risk Mitigation, Engineering Management, Risk Management, Financial Analysis, Project Finance, Business Valuation, Depreciation, Cash Flows, Financial Modeling, Cash Flow Forecasting, Portfolio Management, Project Portfolio Management, Financial Statements, Spreadsheet Software, Decision Making, Corporate Tax

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    244 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Figma, Sketch & Miro for UX Design

    Skills you'll gain: User Research, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, Systems Design, User Flows, Collaborative Software, Design, Design Specifications, Peer Review, Persona Development, User Interface (UI) Design, UI Components, Design Software, Technical Documentation, Ideation, Animations, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    Y

    Yonsei University

    Deep Learning for Business

    Skills you'll gain: Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Artificial Neural Networks, Convolutional Neural Networks, Machine Learning Methods, Recurrent Neural Networks (RNNs), Technology Strategies, Business Strategy, Machine Learning Software, Business Modeling, Business Strategies, Natural Language Processing, Artificial Intelligence, Machine Learning, Company, Product, and Service Knowledge, Unsupervised Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    687 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to create and sell templates on Canva

    Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Graphic and Visual Design Software, Product Knowledge, Design, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Graphic Design, Selling Techniques, Sales

    3.8
    Rating, 3.8 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Secrets to Content that Engages and Converts

    Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Content Optimization, Writing and Editing, Selling Techniques, Driving engagement, Branding, Email Marketing, Marketing, Advertising Campaigns, Search Engine Optimization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Software Testing, Deployment, and Maintenance Strategies

    Skills you'll gain: Test Planning, Test Driven Development (TDD), Release Management, Software Testing, Behavior-Driven Development, Risk Management Framework, Risk Management, System Testing, Application Deployment, Software Quality Assurance, Software Development Life Cycle, CI/CD, Data Validation, Systems Analysis, Systems Thinking, Data Modeling, Product Lifecycle Management, Business Process Automation, Digital Transformation, Process Flow Diagrams

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Risk Management Professional Certification Prep

    Skills you'll gain: Risk Management, Risk Analysis, Agile Project Management, Project Risk Management, Agile Methodology, Root Cause Analysis, Risk Management Framework, Risk Mitigation, Contingency Planning, Risk Control, Risk Appetite, Risk Modeling, Continuous Monitoring, Business Risk Management, Performance Analysis, Agile Product Development, Communication Planning, Stakeholder Management, Project Management, Project Management Institute (PMI) Methodology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    126 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Investing using Value, Growth, Momentum and Economics

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Acumen, Investments, Supply And Demand, Real Estate, Risk Management, Market Dynamics, Market Trend, Portfolio Risk, Growth Strategies, Market Data, Business Economics, Economics, Business Metrics, Business Valuation, Compensation Analysis, Technical Analysis, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Siemens

    Expedite – Skills for Industry: Design and Manufacturing

    Skills you'll gain: Product Lifecycle Management, Conceptual Design, Sustainable Design, Project Risk Management, Project Planning, Sustainable Engineering, Product Development, Product Management, Product Design, Manufacturing and Production, Design and Product, Risk Management, Design Software, Engineering, Time Management, Internet Of Things, Cross-Functional Collaboration, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • GenAI in Business: Discover the Possibilities: University of Michigan
  • The Non-Coder’s Guide to Vibe Coding: SkillsBooster Academy
  • Project Valuation and the Capital Budgeting Process: University of Colorado Boulder
  • The Strategist's Challenge: University of Virginia Darden School Foundation
  • Figma, Sketch & Miro for UX Design: Coursera
  • Deep Learning for Business: Yonsei University
  • How to create and sell templates on Canva: Coursera
  • Secrets to Content that Engages and Converts: University of California, Davis
  • Software Testing, Deployment, and Maintenance Strategies : IBM
  • Risk Management Professional Certification Prep: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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