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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • T

    The University of Sydney

    Introduction to Linear Algebra

    Skills you'll gain: Linear Algebra, Markov Model, Geometry, Arithmetic, Algebra, General Mathematics, Advanced Mathematics, Mathematics and Mathematical Modeling, Applied Mathematics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Business, Economics, Business Operations, Supply And Demand, Operations, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Revenue Management, Entrepreneurship, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    127 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to KPIs: Measuring Success in Business

    Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Process Improvement, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Metric, Performance Improvement, Performance Reporting, Operational Performance Management, Business Analysis, Data-Driven Decision-Making, Operational Efficiency

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Business Systems, Management Information Systems, Information Technology, Enterprise Resource Planning, Information Systems Security, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Business Ethics, Operating Systems, Cyber Security Strategy, Business Process Management, Customer Relationship Management, Security Strategy, General Networking, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Beer Quality

    Skills you'll gain: ISO 9000 Series, Food Quality Assurance And Control, Production Process, Quality Management Systems, Product Quality (QA/QC), Quality Assurance, Quality Control, Biochemistry, Hazard Analysis, Safety Standards, Standard Operating Procedure, Statistical Process Controls, Microbiology, Sensory Systems Analysis, Chemistry, Process Control, Laboratory Testing, Analytical Chemistry, Systems Of Measurement, Product Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Finance

    Skills you'll gain: Generative AI, Fraud detection, Generative Model Architectures, AI Personalization, Generative Adversarial Networks (GANs), Regulatory Compliance, AI Product Strategy, Predictive Analytics, Financial Services, Financial Regulations, Personalized Service, Payroll Reporting, Financial Forecasting, Financial Trading, Market Data, Financial Reporting, Prompt Engineering, FinTech, Compliance Management, Artificial Intelligence

    3.9
    Rating, 3.9 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, AI powered creativity, Advertising, Advertising Campaigns, Content Creation, ChatGPT, AI Enablement, Large Language Modeling, Responsible AI, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Cloud PM 2 of 3: Managing, Innovating, Pricing

    Skills you'll gain: Amazon Web Services, Cloud Management, Cloud Computing, Amazon S3, Amazon Elastic Compute Cloud, Public Cloud, Cloud Platforms, AWS Identity and Access Management (IAM), AWS CloudFormation, AWS Kinesis, Amazon Redshift, Amazon CloudWatch, Serverless Computing, Amazon DynamoDB, Product Management, Amazon Bedrock, NoSQL, Cost Management, Innovation, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Supply Chain Finance Market and Fintech Ecosystem

    Skills you'll gain: Market Share, Supplier Risk Management, Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Supply Chain Management, Supply Chain, FinTech, Market Intelligence, Financial Services, Commercial Banking, Financial Regulation, Corporate Finance, Loans, Stakeholder Analysis, Accounts Payable and Receivable

    4.5
    Rating, 4.5 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Macroeconomics for Business Management

    Skills you'll gain: International Finance, Business Economics, Economics, Financial Policy, Economic Development, Fiscal Management, Market Dynamics, Business Planning, Investments

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    464 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Game Developers and Esports Organizations

    Skills you'll gain: Video Game Development, Branding, Organizational Structure, Organizational Strategy, Game Design, Competitive Analysis, Strategic Partnership, Organizational Leadership, Brand Management, Performance Analysis, Team Management, Product Support, Brand Strategy, Entrepreneurial Finance, Fundraising and Crowdsourcing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    214 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Introduction to Linear Algebra: The University of Sydney
  • The Theory of the Firm: University of Illinois Urbana-Champaign
  • Analyze Website Visitors with Google Analytics Segments: Coursera
  • Introduction to KPIs: Measuring Success in Business : Coursera
  • Foundations of Information Systems for Business: Howard University
  • Beer Quality: University of California, Davis
  • Introduction to Generative AI in Finance: Coursera
  • Leveraging AI for Enhanced Content Creation : Coursera
  • Real-World Cloud PM 2 of 3: Managing, Innovating, Pricing: Advancing Women in Tech
  • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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