• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • G

    Goldman Sachs

    Fundamentals of Financial Planning, with Goldman Sachs 10,000 Women

    Skills you'll gain: Cash Flow Forecasting, Financial Forecasting, Cash Flows, Financial Analysis, Financial Data, Business Planning, Entrepreneurship, Forecasting, Financial Planning, Financial Management, Finance, Business Strategy, Strategic Decision-Making, Strategic Planning

    ★ 4.7 (512) · Mixed · Course · 1 - 4 Weeks

  • S

    Starweaver

    Executive Communication & Data Leadership

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Team Collaboration, Customer Relationship Management (CRM) Software, Writing, Cultural Sensitivity, Persuasive Communication, Storytelling, Verbal Communication Skills, Communication Strategies, Communication, Marketing Communications

    ★ 4.4 (36) · Intermediate · Specialization · 1 - 3 Months

  • M

    Macquarie University

    Risk governance: Manage the risks

    Skills you'll gain: Risk Management Framework, Governance, Governance Risk Management and Compliance, Risk Management, Enterprise Risk Management (ERM), Risk Analysis, Operational Risk, Business Risk Management, Risk Mitigation, Risk Modeling, Risk Control, Business Ethics, Corporate Strategy, Business Management, Stakeholder Management, International Finance, Corporate Finance, Ethical Standards And Conduct, Accountability, Stakeholder Communications

    ★ 4.7 (390) · Beginner · Course · 1 - 3 Months

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Research kitchen

    Skills you'll gain: Innovation, Organizational Structure, Competitive Analysis, Business Strategy, Organizational Strategy, Research, Strategic Thinking, Organizational Development, Business Research, Strategic Decision-Making, Analysis

    ★ 4.5 (158) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    ESG and Climate Change

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Climate Change Programs, Sustainable Business, Waste Minimization, Corporate Sustainability, Business Ethics, Climate Change Adaptation, Environmental Laws, Insurance, Environmental Policy, Natural Resource Management, Product Lifecycle Management, Climate Change Mitigation, Environmental Regulations, Business Risk Management, Mitigation, Insurance Policies, Governance, Sustainability Reporting

    ★ 4.8 (461) · Mixed · Course · 1 - 4 Weeks

  • I

    IIMA - IIM Ahmedabad

    How to Transform Digitally?

    Skills you'll gain: Digital Transformation, Business Transformation, Stakeholder Engagement, Stakeholder Management, Organizational Change, Change Management, Business Modeling, Enterprise Architecture, Information Technology Architecture, Cloud Computing Architecture, Governance, Automation, Operational Excellence, Overcoming Objections, Cybersecurity

    ★ 4.7 (46) · Beginner · Course · 1 - 3 Months

  • R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Economics, Policy, and Social Studies, Financial Policy, Game Theory, Cost Accounting, Socioeconomics, Tax, International Relations, Operating Cost, Public Policies, General Finance, Cost Benefit Analysis, Business Metrics, Market Analysis, Performance Metric, International Finance

    ★ 4.8 (153) · Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    ITIL V4 Certification Preparation

    Skills you'll gain: Service Management, Information Technology Infrastructure Library, Customer experience improvement, IT Service Management, Service Improvement, Change Control, IT Management, Information Technology Architecture, Technical Management, Practice Management, Security Management, Technical Services, Infrastructure Architecture, Enterprise Architecture, Business Relationship Management, Hospitality Services, Continuous Improvement Process, Agile Methodology, Governance, Risk Management Framework

    ★ 4.7 (455) · Beginner · Specialization · 3 - 6 Months

  • N

    Northwestern University

    Leadership Through Social Influence

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Leadership Studies, Advocacy, Social Impact, Empowerment, Behavior Management, Overcoming Objections, Negotiation, Drive Engagement

    ★ 4.7 (1.4K) · Mixed · Course · 1 - 4 Weeks

  • I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Performance Management, Leadership Development, Team Management, Organizational Leadership, Team Motivation, Team Building, Performance Measurement, Culture Transformation, Leadership and Management, Industrial and Organizational Psychology, People Development, Leadership, Employee Engagement, Culture, Conflict Management, Persona (User Experience)

    ★ 4.8 (1.5K) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Management Fundamentals

    Skills you'll gain: People Management, Team Performance Management, Human Relations Movement, Employee Performance Management, Leadership and Management, Organizational Effectiveness, Decision Making, Organizational Change, Organizational Structure, Performance Appraisal, Team Motivation, Organizational Leadership, Industrial and Organizational Psychology, Diversity Equity and Inclusion Initiatives, Compensation Management, Compensation and Benefits, Job Analysis, Compensation Strategy, Recruitment, Leadership

    ★ 4.7 (528) · Beginner · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    International and Cross-Cultural Negotiation

    Skills you'll gain: Communication Strategies, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Verbal Communication Skills, Cultural Responsiveness, Interpersonal Communications, Relationship Building, Non-Verbal Communication, Culture, Diversity Awareness, Negotiation, International Relations, Rapport Building, Diplomacy

    ★ 4.7 (672) · Intermediate · Course · 1 - 4 Weeks

1…181182183…481

In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentals of Financial Planning, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Executive Communication & Data Leadership: Starweaver
  • Risk governance: Manage the risks: Macquarie University
  • Research kitchen: Ludwig-Maximilians-Universität München (LMU)
  • ESG and Climate Change: University of Pennsylvania
  • How to Transform Digitally?: IIMA - IIM Ahmedabad
  • A Story of Economics: A Principles Tale: Rice University
  • ITIL V4 Certification Preparation: EDUCBA
  • Leadership Through Social Influence: Northwestern University
  • La gestión de personas y equipos: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok