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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SEO Visibility, Keyword Research, and Auditing

    Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Planning, Competitive Analysis, Marketing, Generative Engine Optimization (GEO), Content Strategy, Digital Marketing Tools, Pay Per Click Advertising, Competitive Intelligence, Market Share, Auditing, Gap Analysis, Technical Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), AI Integrations, Market Opportunities, Corporate Strategy, Data Ethics, Business Ethics, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Green Building Assessment & Certification

    Skills you'll gain: Sustainable Architecture, Sustainable Technologies, Sustainable Business, Construction Management, Sustainable Design, Sustainability Standards, Architecture and Construction, Sustainable Development, Construction, Building Design, Environmental Issue, Project Management, Environment and Resource Management, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Cost Accounting

    Skills you'll gain: Management Accounting, Cost Accounting, Performance Management, Accounting, Cost Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    208 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Planning, Financial Acumen, Market Intelligence, Trend Analysis, Leadership, Campaign Planning, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Rapport Building, Relationship Building, Customer Service, Customer Relationship Building, Customer experience strategy (CX), Customer Analysis, Customer Retention, Agile Methodology, Customer Engagement, Customer Relationship Management, Journey Mapping, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Market Opportunities, Business Modeling, Organizational Structure, Market Data

    4.9
    Rating, 4.9 out of 5 stars
    ·
    71 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Project Managers and Scrum Masters

    Skills you'll gain: Agile Project Management, Forecasting, AI Enablement, Predictive Modeling, Agile Methodology, Workflow Management, Innovation, Project Management Life Cycle, Project Management, Automation, AI Integrations, Artificial Intelligence, Digital Transformation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    159 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arm

    Arm Cortex-M Processors Overview

    Skills you'll gain: Microarchitecture, Computer Architecture, Embedded Software, Embedded Systems, Hardware Architecture, System Requirements, Product Support

    4.7
    Rating, 4.7 out of 5 stars
    ·
    147 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Advanced App Development in Android

    Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Computer Graphics, Android (Operating System), Visualization (Computer Graphics), Virtual Environment, Logo Design, 3D Assets, Android Studio, Android Development, Computer Graphic Techniques, Application Development, Graphics Software, Animations, Mobile Development, Color Theory, Creative Design, Performance Tuning, Linear Algebra

    4.3
    Rating, 4.3 out of 5 stars
    ·
    132 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Gestão de Marca & Crise de Imagem

    Skills you'll gain: Crisis Management, Integrated Marketing Communications, Decision Making, Brand Management, Branding, Marketing Communications, Strategic Communication, Communication Planning, Brand Strategy, Communication, Communication Strategies, Management Information Systems, Vulnerability, Auditing, Coordinating

    4.8
    Rating, 4.8 out of 5 stars
    ·
    90 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Build social awareness content for Instagram with Canva

    Skills you'll gain: Canva (Software), Instagram, Content Creation, Graphic and Visual Design Software, Creative Design, Graphic Design, Digital Design, Graphic and Visual Design, Design, Social Media Marketing, Video Production, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable and Resilient Operations Management

    Skills you'll gain: Sustainable Design, Sustainable Business, Sustainable Technologies, Operations Management, Sustainable Systems, Manufacturing Operations, Sustainability Standards, Corporate Sustainability, Strategic Leadership, Business Leadership, Operational Efficiency, Climate Change Mitigation, Organizational Leadership, Product Design, Waste Minimization, Process Design, Digital Transformation, Emerging Technologies

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • SEO Visibility, Keyword Research, and Auditing: Coursera
  • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
  • Green Building Assessment & Certification: L&T EduTech
  • Introduction to Cost Accounting: Coursera
  • Commercial Awareness: Coursera
  • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
  • AI for Project Managers and Scrum Masters: Coursera
  • Arm Cortex-M Processors Overview: Arm
  • Advanced App Development in Android: Imperial College London
  • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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