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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    AWS Cloud Practitioner Exam Prep

    Skills you'll gain: Infrastructure Architecture, Cloud Computing, Cloud Solutions, Cloud Hosting, Cost Reduction, Cost Management, Network Architecture, Database Management, Authorization (Computing), Operational Databases, Network Planning And Design, Load Balancing, Virtual Private Networks (VPN), Technical Support, Resource Management, Customer Support, Configuration Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    135 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Requirements Elicitation: Artifact and Stakeholder Analysis

    Skills you'll gain: Requirements Elicitation, Requirements Analysis, Mockups, Interviewing Skills, Storyboarding, Product Requirements, Prototyping, Systems Analysis, Business Analysis Tools, User Research, Stakeholder Analysis, System Requirements, Stakeholder Engagement, Knowledge Transfer, Prioritization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Getting Started with Facebook Pixel

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Marketing, Social Media Campaigns, Personalized Campaigns, Online Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Web Analytics, Systems Integration

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Introducción al mantenimiento de activos físicos

    Skills you'll gain: Asset Management, Fixed Asset, Facility Management and Maintenance, Facility Repair And Maintenance, Maintenance, Repair, and Facility Services, Maintainability, Key Performance Indicators (KPIs), Product Lifecycle Management, Performance Metric, Performance Measurement, Failure Analysis, Failure Mode And Effects Analysis, Reliability, Decision Making, Data-Driven Decision-Making, Cost Benefit Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    140 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Desarrollo de Videojuegos en Unity: Una Introducción

    Skills you'll gain: Unity Engine, Video Game Development, Animation and Game Design, UI Components, User Interface (UI), Game Design, Animations, User Interface (UI) Design, Interaction Design, Prototyping, C# (Programming Language), Scripting, Application Deployment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    267 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Property and Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Return On Investment, Risk Mitigation, Community Outreach, Project Finance, Due Diligence, Property Management, Project Risk Management, Project Management, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Zoho Sales Representative

    Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Sales, Customer Relationship Management (CRM) Software, Sales Development, Customer Relationship Management, Sales Pipelines, General Sales Practices, Sales Training, Upselling, Cross Selling, Sales Presentations, Prioritization, Closing (Sales), Customer Relationship Building, Sales Strategy, Problem Solving, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Driving Customer Equity with AI

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, MarTech, Data-Driven Marketing, AI Enablement, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    What’s Your Big Idea?

    Skills you'll gain: Ideation, Innovation, User Feedback, Business Strategy, New Product Development, Creative Thinking, Entrepreneurship, Competitive Analysis, Strategic Thinking, User Research, Resource Management, Entrepreneurial Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    168 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Azure Management Tools and Security Solutions

    Skills you'll gain: Microsoft Azure, Serverless Computing, Security Strategy, Network Security, Firewall, Cloud Applications, Cloud Management, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Services, System Monitoring, Cloud Security, Cloud Deployment, Application Security, Internet Of Things, Software Development Tools, Artificial Intelligence, Key Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    545 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Generative AI, Business Process Automation, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • AWS Cloud Practitioner Exam Prep: LearnKartS
  • Requirements Elicitation: Artifact and Stakeholder Analysis: University of Colorado System
  • Getting Started with Facebook Pixel: Coursera
  • Introducción al mantenimiento de activos físicos: Universidad de los Andes
  • Desarrollo de Videojuegos en Unity: Una Introducción: Universidad de los Andes
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • The Strategist's Challenge: University of Virginia Darden School Foundation
  • Zoho Sales Representative: Zoho Corporation
  • Driving Customer Equity with AI: Emory University
  • What’s Your Big Idea?: The University of North Carolina at Chapel Hill

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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