• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    Universidad Nacional Autónoma de México

    Las estrategias y habilidades para las negociaciones

    Skills you'll gain: Negotiation, Strategic Partnership, Business Strategy, Value Propositions, Cultural Diversity, Intercultural Competence, Goal Setting, Competitive Analysis, Decision Making

    ★ 4.7 (287) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Content Scheduling, Target Audience, Content Creation, Social Media Content, Content Development and Management, Social Media, Web Presence, Marketing Materials, Social Media Marketing, Content Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    ★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

  • T

    The Hong Kong University of Science and Technology

    Monetary Policy in the Asia Pacific

    Skills you'll gain: Market Liquidity, Analysis, Financial Policy, Economics, Market Data, International Finance, Financial Systems, Financial Market, Market Dynamics, Supply And Demand, Policy Development, Finance

    ★ 4.8 (340) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Finance of Mergers and Acquisitions: Valuation and Pricing

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Private Equity, Financial Analysis, Investment Banking, Financial Modeling, Cost Benefit Analysis, Capital Markets, Bidding, Corporate Finance, Corporate Strategy, Cash Flows, Financial Forecasting

    ★ 4.7 (310) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How to edit and improve a Facebook Ad

    Skills you'll gain: Facebook, Meta Ads Manager, Social Media Campaigns, Social Media Content, Social Media Marketing, Online Advertising, Target Audience, Advertising Campaigns, Advertising, Social Media Strategy, Digital Advertising, Customer Insights, Social Media Analytics, Editing

    ★ 4 (21) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    UNSW Sydney (The University of New South Wales)

    Designing the Future of Work

    Skills you'll gain: Design Thinking, Design Strategies, Business Transformation, Workforce Development, Strategic Thinking, Automation, Digital Transformation, Emerging Technologies, Innovation, Service Design, Forecasting

    ★ 4.7 (321) · Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Cybersecurity and the Internet of Things

    Skills you'll gain: Internet Of Things, Cybersecurity, Cyber Security Strategy, Information Systems Security, Cyber Engineering, Cyber Security Policies, Cyber Attacks, Security Awareness, Information Privacy, Data Security, Emerging Technologies, Enterprise Security

    ★ 4.6 (2.2K) · Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Fundamentos del Management

    Skills you'll gain: Leadership Development, Business Leadership, Organizational Strategy, Decision Making, Business Management, Leadership and Management, Strategic Leadership, Leadership, Strategic Decision-Making, Agile Project Management, Team Leadership, Business Planning, Constructive Feedback, Goal Setting, Business Strategy, Continuous Improvement Process, Ideation, Digital Transformation

    ★ 4.5 (431) · Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Operations Management

    Skills you'll gain: Operations Management, Process Improvement, Performance Improvement, Process Improvement and Optimization, Process Design, Process Analysis, Operations, Business Process Improvement, Administration, Inventory Management, Process Management, Business Operations, Operational Analysis, Organizational Strategy, Operational Efficiency, Operational Performance Management, Workflow Management, Strategic Decision-Making, Inventory Control, Capacity Management

    ★ 4.8 (41) · Intermediate · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Research, Market Analysis, Innovation, Target Market, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Customer Insights, Entrepreneurial Finance, Business Modeling

    ★ 4.6 (329) · Intermediate · Course · 1 - 3 Months

  • F

    Fractal Analytics

    GenAI for Everyone

    Skills you'll gain: Generative AI, ChatGPT, Responsible AI, AI literacy, Social Impact, Data Ethics, AI Personalization, Organizational Effectiveness, LLM Application, Large Language Modeling, Operational Efficiency, Human Centered Design, Ethical Standards And Conduct, Strategic Thinking, Problem Solving, Critical Thinking

    ★ 4.4 (468) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyzing Product Opportunities with Creately

    Skills you'll gain: Market Opportunities, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, New Business Development, Business Solutions, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Growth Strategies, Innovation

    ★ 4.6 (42) · Intermediate · Guided Project · Less Than 2 Hours

1…182183184…481

In summary, here are 10 of our most popular marketing strategy courses

  • Las estrategias y habilidades para las negociaciones: Universidad Nacional Autónoma de México
  • Build a social media presence for your business using Canva: Coursera
  • Monetary Policy in the Asia Pacific: The Hong Kong University of Science and Technology
  • Finance of Mergers and Acquisitions: Valuation and Pricing: University of Illinois Urbana-Champaign
  • How to edit and improve a Facebook Ad: Coursera
  • Designing the Future of Work: UNSW Sydney (The University of New South Wales)
  • Cybersecurity and the Internet of Things: Kennesaw State University
  • Fundamentos del Management: Universidad de Palermo
  • Operations Management: IESE Business School
  • Innovation & Entrepreneurship - From Basics to Open Innovation: 28DIGITAL

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok