Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Coursera
Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Order Processing, Product Marketing, Selling Techniques, Sales, Payment Processing, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

University of Rochester
Skills you'll gain: Innovation, Business Priorities, Commercialization, Prioritization, New Product Development, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales Management, Consultative Selling, Sales Process, Selling Techniques, Sales, General Sales Practices, Customer Relationship Management, Consultative Approaches, Solution Selling, Closing (Sales), Prospecting and Qualification, Customer Relationship Building, Customer Acquisition Management, Value Propositions, Needs Assessment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: 3D Modeling, 3D Assets, Visualization (Computer Graphics), Graphical Tools, Design Software, Control Panels, Editing, Build Tools, User Interface (UI), Design, Design and Product, Creative Design, Software Installation
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Media and Communications, Digital Media Strategy, Social Media Campaigns, Online Advertising, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Digital Marketing Campaigns, Digital Communications, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Strategic Communication, Communication
Mixed · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Product Roadmaps, Cross-Functional Collaboration, Product Development, Cross-Functional Team Leadership, Team Building, Process Development, Collaboration, Meeting Facilitation, Teamwork, Empathy, Team Management, Drive Engagement, Team Leadership, Team Collaboration, Rapport Building, Product Planning, Discussion Facilitation, Leadership Studies, Business Priorities, Goal Setting
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Responsible AI, Machine Learning Methods, Data Ethics, Artificial Intelligence, Machine Learning Algorithms, Generative AI, AI Product Strategy, Machine Learning, AI literacy, OpenAI, Anthropic Claude, Supervised Learning, Automation, Market Intelligence, Human Machine Interfaces, Emerging Technologies, Deep Learning, Human Factors
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Scrum (Software Development), Value Propositions, Proposal Development, Sprint Retrospectives, Business Modeling, Video Game Development, Customer Analysis, Agile Methodology, Software Development Methodologies, Agile Software Development, Presentations, Entrepreneurship, Game Design, Target Audience, Sprint Planning, Target Market, Backlogs, Agile Product Development, Agile Project Management, Market Opportunities
Beginner · Course · 1 - 3 Months
Universidad de los Andes
Skills you'll gain: Game Design, Animation and Game Design, Animations, Video Game Development, Unity Engine, 3D Assets, Agile Methodology, Interaction Design, Software Documentation, Agile Software Development, Virtual Environment, Visualization (Computer Graphics), Software Development Methodologies, Agile Product Development, Prototyping, Computer Graphics
Beginner · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Financial Services, Service Improvement, Service Management, Journey Mapping, Innovation, Experience Design, Product Strategy, Business Modeling, Customer Insights, Operations
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Machine Learning Algorithms, Machine Learning Methods, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Algorithms
Mixed · Course · 1 - 3 Months