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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    Epic Games

    Fundamentals of Level Design with Unreal Engine

    Skills you'll gain: Game Design, Unreal Engine, Software Design Documents, Video Game Development, Software Documentation, Virtual Environment, Conceptual Design, Experience Design, Layout Design, Wireframing, Interactive Design, Prototyping, Aesthetics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Mockup in Figma

    Skills you'll gain: Mockups, Figma (Design Software), User Interface (UI), Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    82 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), AI Integrations, Market Opportunities, Corporate Strategy, Data Ethics, Business Ethics, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Program Management: Framework, Strategy, and Planning

    Skills you'll gain: Program Management, Program Implementation, Organizational Strategy, Project Portfolio Management, Risk Management, Project Management Life Cycle, Project Management, Benefits Administration, Risk Management Framework, Plan Execution, Strategic Planning, Risk Mitigation, Risk Analysis, Program Development, Portfolio Management, Change Management, Project Closure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    DeepLearning.AI

    L’IA pour tous

    Skills you'll gain: AI Product Strategy, AI Enablement, Business Strategy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Responsible AI, Data Ethics, Artificial Neural Networks, Applied Machine Learning, Data Science, Deep Learning, Machine Learning, Recruitment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Business Research, Market Research, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hôtel “De l'étoile” - a hotel in crisis?

    Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Demand Planning, Hotel Operations, Hotels and Accommodations, Customer Demand Planning, Program Implementation, Plan Execution, Financial Analysis, Strategic Planning, Presentations, Case Studies, Brand Management, Financial Data, Organizational Strategy, Competitive Intelligence, Market Analysis, Operational Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    126 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Logistics Excellence

    Skills you'll gain: Logistics, Logistics Management, Transportation, Supply Chain, and Logistics, Warehouse Management, Supply Chain Management, Warehousing, Warehouse Operations, Supply Chain, Transportation Management, Supply Chain Systems, Inventory and Warehousing, Order Delivery, Transportation Operations, Order Fulfillment, Relationship Management, Supplier Relationship Management, Supplier Management, Cash Flows, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    93 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    Università Bocconi

    Startup Calling: from idea to impact

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Sales Presentation, Fundraising, Growth Strategies, Product Marketing, Customer Acquisition Management, Strategic Marketing, Product Development, Market Opportunities, Business Planning, Market Research, New Product Development, Presentations, Entrepreneurial Finance, Business Strategy, Persona Development, Customer Analysis, Market Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Sustainable Innovation for Subsistence Marketplaces

    Skills you'll gain: Environmental Issue, Solution Design, Sustainable Development, Design Thinking, Business Planning, Human Centered Design, Sustainable Business, Innovation, Entrepreneurship, Economic Development, Needs Assessment, Business Development, Consumer Behaviour, Market Analysis, Market Research, Market Dynamics, Cultural Sensitivity

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Customer Analysis, Product Management, Persona Development, Target Market, Data Presentation, Product Marketing, Target Audience, Data Storytelling, Market Intelligence, Report Writing, Research Reports, Market Opportunities, User Research, Competitive Intelligence, Data Analysis, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Data-Driven Marketing, Google Ads, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Fundamentals of Level Design with Unreal Engine: Epic Games
  • Create a Mockup in Figma: Coursera
  • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
  • Program Management: Framework, Strategy, and Planning: SkillUp
  • L’IA pour tous: DeepLearning.AI
  • Analyze User Research Data with Microsoft Forms: Coursera
  • Hôtel “De l'étoile” - a hotel in crisis?: ESSEC Business School
  • Logistics Excellence: Rutgers the State University of New Jersey
  • Startup Calling: from idea to impact: Università Bocconi
  • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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