Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skillshare
Skills you'll gain: Layout Design, UI/UX Strategy, Persona (User Experience), User Flows, Version Control
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Business Strategy, Entrepreneurship, Business Planning, Customer Insights, Value Propositions, Target Market, Customer Relationship Management, Product Development, Innovation, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Express, Social Media Marketing, Brand Management, AI Personalization, Generative AI
Beginner · Course · 1 - 4 Weeks
Google Cloud
Skills you'll gain: Google Workspace, Collaborative Software, Collaboration, Productivity Software, Business Communication, Communication, Spreadsheet Software, Project Management, File Management
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Prompt Engineering, Generative AI, AI Personalization, Responsible AI, LLM Application, Language Competency, Language Learning, Communication, Writing, Cultural Diversity
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Business Strategy, Growth Strategies, Business Development, Corporate Strategy, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Competitive Analysis, Market Opportunities, Value Propositions, Cost Reduction, Risk Management, Risk Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Systems Thinking, Creative Thinking, Innovation, Systems Analysis, Complex Problem Solving, Analysis, Business Systems Analysis, Strategic Thinking, Critical Thinking, Organizational Change, Decision Making, Collaboration, Data Visualization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Performance marketing, Paid media, Lead Generation, Billing, Bidding, Advertising, Event Marketing, Driving engagement, Account Management, Target Audience, Budgeting, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Political Sciences, Policy Analysis, Social Sciences, Social Justice, Economics, Policy, and Social Studies, Public Policies, Governance, Law, Regulation, and Compliance, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Imperial College London
Skills you'll gain: Health Systems, Health Policy, Health Assessment, Public Health, Health Care, Health Disparities, Health Promotion, Social Determinants Of Health, Health Care Administration, Primary Care
Beginner · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Environmental Science, Environment, Biology, Social Justice, Culture, Natural Resource Management, International Relations, Sustainable Development, Anthropology, World History, Ethical Standards And Conduct, Climate Change Mitigation
Beginner · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Content Strategy, AI Enablement, Stakeholder Analysis, Technology Strategies, Teamwork, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks