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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Coursera

    AI-Driven Brand Management: Learnings from FANG and FMCG

    Skills you'll gain: Marketing Analytics, Digital Marketing, Google Analytics, Brand Awareness, Social Media Marketing, Content Marketing, Digital Advertising, Marketing Effectiveness, Brand Strategy, Email Marketing, Performance Measurement, Brand Management, Brand Marketing, Marketing Channel, Marketing, Marketing Budgets, Search Engine Optimization, AI Enablement, Communication, Generative AI

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Contextual Advertising, Media Planning, Performance marketing, Digital Marketing Campaigns, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Personalized Campaigns, Business Metrics, Data-Driven Marketing, Key Performance Indicators (KPIs), Bidding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    184 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Emory University

    Driving Customer Equity with AI

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Data-Driven Marketing, AI Enablement, Generative AI Agents

    4.3
    Rating, 4.3 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Imperial College London

    Getting started with TensorFlow 2

    Skills you'll gain: Tensorflow, Keras (Neural Network Library), Model Evaluation, Deep Learning, Image Analysis, Model Training, Convolutional Neural Networks, Transfer Learning, Computer Programming, Model Optimization, Applied Machine Learning, Supervised Learning, Computer Vision, Artificial Neural Networks, Data Persistence

    4.9
    Rating, 4.9 out of 5 stars
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    582 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    CertNexus

    Solve Business Problems with AI and Machine Learning

    Skills you'll gain: Data Ethics, Responsible AI, Compliance Training, Regulatory Compliance, Model Training, Business Ethics, Compliance Management, Applied Machine Learning, Project Implementation, AI Product Strategy, Machine Learning Software, Business Solutions, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Machine Learning, Machine Learning Methods, Ethical Standards And Conduct, Model Evaluation, AI literacy, Data-Driven Decision-Making

    4.4
    Rating, 4.4 out of 5 stars
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    127 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Introdução ao Big Data

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Social Media Analytics, Unstructured Data, Analytics, Cloud Computing, Cloud Infrastructure, Data-Driven Marketing, Data Science, Fraud detection, Customer Retention, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
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    323 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    The Museum of Modern Art

    Fashion as Design: Craft and Sustainability

    Skills you'll gain: Supply Management, Supply Chain, Supply Chain Planning, Ethical Standards And Conduct, Sustainable Systems, Sustainable Development, Environmental Issue, Social Impact, Art History, Public History, Waste Minimization, Product Design, Production Process, World History, Consumer Behaviour, Creative Thinking, Personal Development, Problem Solving, Critical Thinking

    4.9
    Rating, 4.9 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Game Developers and Esports Organizations

    Skills you'll gain: Video Game Development, Branding, Organizational Structure, Organizational Strategy, Game Design, Competitive Analysis, Organizational Effectiveness, Organizational Leadership, Team Management, Product Support, Brand Strategy, Entrepreneurial Finance, Fundraising and Crowdsourcing, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
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    214 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Product Planning, Target Market, Persona Development, Operational Performance Management, Target Audience, Market Opportunities, Systems Thinking, Business Modeling, Product Lifecycle Management, Customer Analysis, Operational Analysis, Entrepreneurship, Leadership and Management, Business Planning, Engineering Management, Market Analysis, People Management, New Product Development, Governance, Engineering

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    National Taiwan University

    工程圖學 2D CAD

    Skills you'll gain: Engineering Drawings, AutoCAD, Drafting and Engineering Design, Computer-Aided Design, Technical Drawing, Autodesk, Engineering Documentation, Diagram Design, Visualization (Computer Graphics), Graphics Software, Building Information Modeling

    4.7
    Rating, 4.7 out of 5 stars
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    224 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for Execs & Business Leaders: Formulate Your Use Case

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Responsible AI, AI Product Strategy, Generative AI, Risk Analysis, Risk Mitigation, Strategic Thinking, Brainstorming, AI Integrations, LLM Application, Business Analysis, Feasibility Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    151 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Economics, Policy, and Social Studies, Resource Allocation, Market Analysis, Policy Analysis, Public Policies, Decision Making, Investment Management

    4.6
    Rating, 4.6 out of 5 stars
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    276 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • AI-Driven Brand Management: Learnings from FANG and FMCG: Coursera
  • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
  • Driving Customer Equity with AI: Emory University
  • Getting started with TensorFlow 2: Imperial College London
  • Solve Business Problems with AI and Machine Learning: CertNexus
  • Introdução ao Big Data: Fundação Instituto de Administração
  • Fashion as Design: Craft and Sustainability: The Museum of Modern Art
  • Game Developers and Esports Organizations: University of California, Irvine
  • Creating a Technology Startup Company: University of Colorado Boulder
  • 工程圖學 2D CAD: National Taiwan University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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