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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Science and Research, Research Methodologies, Research, Research and Design, Data Collection, Social Sciences, Peer Review, Experimentation, Data Analysis, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create Interactive Dashboards with Streamlit and Python

    Skills you'll gain: Plotly, Dashboard, Plot (Graphics), Pandas (Python Package), Dashboard Creation, Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Web Applications, Web Design and Development, Application Development, Data Presentation, Data Science, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    402 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Value-Based Care, Journey Mapping, Healthcare Industry Knowledge, Health Systems, Health Informatics, Organizational Change, Managed Care, Quality Assurance, Change Management, Decision Support Systems, Health Care, Data Quality, Care Management, Patient-centered Care, Business Solutions, AI Product Strategy, Health Policy, Scientific Methods, Health Equity, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    215 reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    SQL Foundations

    Skills you'll gain: Microsoft SQL Servers, SQL, Database Design, Transact-SQL, Databases, Database Management Systems, Database Management, Relational Databases, Data Transformation, Data Manipulation, GitHub Copilot, Query Languages, Generative AI, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    High-Performance and Parallel Computing

    Skills you'll gain: Hardware Architecture, Microarchitecture, Bash (Scripting Language), Distributed Computing, Scalability, Memory Management, Shell Script, Computer Systems, File I/O, Big Data, Linux Commands, Operating Systems, File Systems, Performance Testing, C and C++, Linux, Computing Platforms, Data Import/Export, C++ (Programming Language), Communication Systems

    3.8
    Rating, 3.8 out of 5 stars
    ·
    182 reviews

    Advanced · Specialization · 3 - 6 Months

  • U

    Universidad de los Andes

    Introducción a la ciencia de datos aplicada

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Statistical Hypothesis Testing, Statistical Visualization, Correlation Analysis, Data Visualization Software, Data Science, Jupyter, Data Analysis, Business Analytics, Statistical Methods, Statistical Analysis, Probability & Statistics, Statistics, Python Programming, Descriptive Statistics, Statistical Inference, Data Modeling, Statistical Modeling, Data Validation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    449 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDHEC Business School

    Python and Machine-Learning for Asset Management with Alternative Data Sets

    Skills you'll gain: Text Mining, Applied Machine Learning, Network Analysis, Data Visualization Software, Machine Learning Methods, Statistical Machine Learning, Financial Statement Analysis, Financial Data, Market Data, Unstructured Data, Predictive Modeling, Web Scraping, Social Network Analysis, Advanced Analytics, Financial Statements, Financial Market, Financial Analysis, Corporate Finance, Investments, Data Mining

    4.4
    Rating, 4.4 out of 5 stars
    ·
    236 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    Hospitality Luxury Brand Management

    Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Marketing, Brand Strategy, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    172 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Fitting Statistical Models to Data with Python

    Skills you'll gain: Statistical Modeling, Statistical Methods, Bayesian Statistics, Statistical Inference, Statistical Software, Model Evaluation, Statistical Analysis, Statistical Programming, Regression Analysis, Predictive Modeling, Advanced Analytics, Jupyter, Logistic Regression, Exploratory Data Analysis, Correlation Analysis, Dependency Analysis, Python Programming, Data Visualization Software

    4.4
    Rating, 4.4 out of 5 stars
    ·
    716 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Bioconductor for Genomic Data Science

    Skills you'll gain: Bioinformatics, R (Software), Data Analysis Software, Big Data, R Programming, Statistical Programming, Statistical Software, Statistical Analysis, Data Preprocessing, Data Processing, Data Manipulation, Data Structures, Software Installation, Data Import/Export, Data Access

    3.8
    Rating, 3.8 out of 5 stars
    ·
    386 reviews

    Mixed · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Leadership and Management, Business Leadership, Business Planning, Growth Strategies, Administration, Business Strategy, Business Management, Team Leadership, Strategic Decision-Making, Governance, Global Marketing, Brand Strategy, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Labor Relations, Brand Management, Branding, Brand Marketing, Intellectual Property, Labor Law, Arbitration, Wealth Management, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Financial Management, Relationship Management, Financial Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Methods for Quantitative Research in Psychology: American Psychological Association
  • Create Interactive Dashboards with Streamlit and Python: Coursera
  • Healthcare Trends for Business Professionals: Northeastern University
  • SQL Foundations: Microsoft
  • High-Performance and Parallel Computing: University of Colorado Boulder
  • Introducción a la ciencia de datos aplicada: Universidad de los Andes
  • Python and Machine-Learning for Asset Management with Alternative Data Sets: EDHEC Business School
  • Hospitality Luxury Brand Management: Starweaver
  • Fitting Statistical Models to Data with Python: University of Michigan
  • Bioconductor for Genomic Data Science: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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